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Gene Variants May Play Role in Obesity

Title: Gene Variants May Play Role in Obesity
Category: Health News
Created: 6/17/2013 12:35:00 PM
Last Editorial Review: 6/18/2013 12:00:00 AM

Facebook Users Really 'Liked' Organ Donor Option: Study

Title: Facebook Users Really 'Liked' Organ Donor Option: Study
Category: Health News
Created: 6/18/2013 10:35:00 AM
Last Editorial Review: 6/18/2013 12:00:00 AM

Junk Food Ads May Help Drive Obesity in Hispanic Kids, Study Suggests

Title: Junk Food Ads May Help Drive Obesity in Hispanic Kids, Study Suggests
Category: Health News
Created: 6/17/2013 4:35:00 PM
Last Editorial Review: 6/18/2013 12:00:00 AM

Wellsphere - Health knowledge made personal
 

Welcome to the Healthcare Marketing Community and Blog!

Below you will find a series of blog posts that address various issues related to marketing hospitals, health systems, academic medical centers and physician practices. These insights come from my daily experience as a practitioner in the field. One of my goals is to share resources that I have found to be of value - particulary new resources that I find along the way. From this point forward, consider yourself an insider.

*To view healthcare TV commercials, click on the TV spots/videos tab.
*To view healthcare print ads, click on the Print Ads tab.
*Our healthcare marketing blog appears just below this text box.


Latest Activity

Dan Dunlop posted blog posts
Jun 5
Dan Dunlop posted a blog post

The 2013 eHealthcare Leadership Awards

Last week I received a reminder email from Mark Gothberg of eHealthcare Strategy & Trends about their awards competitions. I occasionally write for the publication and serve on its editorial board. So here's the news: Only a month remains to send in your submissions for the 2013 eHealthcare Leadership Awards. June 30th is the first deadline. The late deadline is…See More
Jun 3
Dan Dunlop posted a blog post

Ragan's Health Care Summit for PR & Marketing Communicators

Over the years I've developed a great relationship with the folks at Ragan Communications. I write for their Health Care Communications News and usually attend at least one of their conferences each year. Mark Ragan and his team do a really nice job with healthcare communications - particularly healthcare social media.Coming up on July 23 in Chicago is their…See More
May 23
Dan Dunlop posted blog posts
May 12

Blog Posts

Cancer Blogs and Community

Nancy Stordahl writes a cancer blog titled "Nancy's Point: A Blog about Cancer and Loss." She lost her mother to breast cancer in 2008 and then was diagnosed with it herself in 2010. I follow Nancy's blog, as well as a few others written by cancer patients and cancer survivors,…

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Posted by Dan Dunlop on June 5, 2013 at 6:30am

Great Story: Chemotherapy Repositioned as "SuperFormula"

Before launching into this post, I want to state for the record that I am a huge Batman fan and have been my entire life. Therefore, the story I am about to share with you resonates with me in a particularly impactful manner. Enjoy!

The healthcare marketing online world (Twitterverse) is buzzing about an amazing campaign created by JWT Brazil for clients A.C.…

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Posted by Dan Dunlop on June 4, 2013 at 6:30am

The 2013 eHealthcare Leadership Awards

Last week I received a reminder email from Mark Gothberg of eHealthcare Strategy & Trends about their awards competitions. I occasionally write for the publication and serve on its editorial board. So here's the news: Only a month remains to send in your submissions for the 2013 eHealthcare Leadership Awards. June 30th is the first deadline.…

Continue

Posted by Dan Dunlop on June 3, 2013 at 2:55pm

Ragan's Health Care Summit for PR & Marketing Communicators

Screen Shot 2013-05-22 at 11.37.10 AM

Over the years I've developed a great relationship with the folks at Ragan Communications. I write for their Health Care Communications News and usually attend at least one of their conferences each year. Mark Ragan and his team do a really nice job with healthcare communications - particularly healthcare social media.

Coming up on July 23 in…

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Posted by Dan Dunlop on May 23, 2013 at 8:53am

Affordable Care Act: "Let's Talk Cost" BCBS NC Commercial

This TV spot from BCBS of North Carolina intrigues me. It uses an infographic look (oh so popular) and give it life through animation. I also like the tone of the commercial. BCBS is taking issues that confuse the general population and is trying to create understanding by making very simple points. Of course, they don't mention their role in driving up the cost of healthcare, but this is about their agenda and communicating their perspective. The messaging is not balanced, but it is…

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Posted by Dan Dunlop on May 12, 2013 at 8:30am

Video Clip From My 2013 PRSA Health Academy Presentation

Below is a video clip of the first 30 minutes of my presentation last week at the 2013 PRSA Health Academy. The subject of the presentation was "Using Blogs to Engage Female Healthcare Consumers." Tim Brennan of Tufts Medical Center was scheduled to be my co-presenter but got a bad case of food poisoning after eating in one of the local dining establishments. (Unfortunately, I selected the restaurant.) So, I flew solo. Enjoy the presentation.…

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Posted by Dan Dunlop on May 11, 2013 at 9:30am

Infographic: What's Missing from Most Healthcare Marketing Programs?

Not long ago I was on an airplane and started making a list of the major elements that are missing from many hospital marketing programs. Those are the kind of things I do at 30,000 feet. I thought the list was going to become a blog post, but as it grew, I realized I wanted a more graphic presentation. That's when I decided an infographic was in my future. The…

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Posted by Dan Dunlop on May 10, 2013 at 11:00am

Tweet Binder's look at the 2013 Healthcare Marketing Strategies Summit

After seeing my blog post with Twitter stats from the 2013 Healthcare Marketing Strategies Summit (#hcms13), Jon Alzueta forwarded me a link (via Twitter) to Tweet Binder's analysis of the same data. Here's how Tweet Binder shows the Twitter activity and impact from the Summit: (Click on any of the image below to enlarge)…

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Posted by Dan Dunlop on May 9, 2013 at 11:00am

A Day at the PRSA Health Academy: Shrimp, Mommy Blogs & Healthcare PR

I had a blast today attending and serving as a speaker at the PRSA Health Academy. It is always rewarding to meet other healthcare communicators and marketing professionals and to reconnect with old friends. My friend and editor Jessica Levco from Ragan Communications sat in on my session and that was such a nice surprise. It was great to have her tweeting throughout my talk. Thanks…

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Posted by Dan Dunlop on May 2, 2013 at 11:00am

The Word of the Day is Community

A few weeks ago I gave a talk at the 2013 Pelvic Health Conference in Denver, Colorado, and my focus was on the need for healthcare marketers to build communities of shared interest. These are niche online communities that give patients the opportunity to engage with others who are going through, or have gone through, similar circumstances. When you get a diagnosis, it is natural to want to seek out others who have faced the same set of challenges. Their experience and guidance can be…

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Posted by Dan Dunlop on April 8, 2013 at 7:00am

What Does It Take to Become a Doctor: The Dedicated Doctor Infographic

"In 2006, in response to concerns of a likely future physician shortage, the AAMC recommended a 30 percent increase in U.S. medical school enrollment by 2015. This recommendation used the first-year enrollment of 16,488 students in 2002 as a baseline. A 30 percent increase would thus lead to 21,434 first-year medical students enrolling by 2015, an increase of 4,946 students." (Source: AAMC Report - Results of the 2011 Medical School Enrollment Survey)…



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Posted by Dan Dunlop on April 5, 2013 at 7:00am

Uninsured and Unhealthy: New Infographic

This infographic depicts the health insurance woes of African Americans and Hispanics using data from the National Health Interview Survey of the Center for Disease Control and Prevention, corroborated by data from the US Census Bureau. As a quick overview, in 2012, only 11.2% of non-hispanic Whites in the U.S. were uninsured. Meanwhile, 17.4% of non-Hispanic Blacks were uninsured; this was significantly lower than the 29.4% recorded for Hispanics. This infographic shows the general health…

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Posted by Dan Dunlop on April 4, 2013 at 7:30am

Speaking Tomorrow at the AAMC GIA Conference

Tomorrow I will be speaking at the AAMC GIA National Professional Development Conference in Hollywood, Florida. This is my second year in a row speaking at this conference and I am honored to have been invited back. Brooke Tyson Hynes (Tufts Medical Center) and I will present an…

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Posted by Dan Dunlop on April 3, 2013 at 7:00am

Shut Up and Listen to the Voice of the Patient (Please)

The voice of the patient - we don't hear it nearly enough. That may sound strange but it is the truth. Healthcare marketers need to open themselves up to patient stories and patient experiences. This is a huge shortcoming in the current healthcare marketing paradigm. Simply put, we don't spend a lot of time listening to our most important constituents -…

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Posted by Dan Dunlop on April 2, 2013 at 8:57am

Infographic: The Business of Healthcare

Lately I've felt like my blog has become infographic central! Infographics are coming out of the woodwork. Trust me when I tell you that most infographics that people send me never make it into this blog. Every infographic is selling something; that's just the way it is. Case in point, the infographic below was produced by BestHealthcareMBA.com. It takes a detailed look at healthcare spending in the United…

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Posted by Dan Dunlop on March 29, 2013 at 6:30am

CleanMed 2013: Creating Healing Environments (April 24-26)

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Creating safe, healing environments is one of the huge opportunities facing healthcare. That's what the CleanMed Conference is all about. CleanMed is the premier conference on environmental sustainability for the health care sector. The conference attracts leaders…

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Posted by Dan Dunlop on March 28, 2013 at 6:30am

Conference Alert: Creating a Culture of Safety - Best Practices in Implementation Science

On May 7, 2013 in Mount Snow, Vermont, physicians, nurses, healthcare administrators, and patient safety specialists will gather for a one-day conference: "Creating a Culture of Safety: Best Practices in Implementation Science." Specifics: Tuesday, May 7, 8:00 AM - 3:30 PM, Grand Summit Resort and Hotel, 394 Route 100, Mount Snow, Vermont. Registration is $149.

The conference is presented in partnership by the Center for Innovation in Patient Safety and Quality at Southwestern Vermont…

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Posted by Dan Dunlop on March 27, 2013 at 7:30am

Time to Download Your Hospital's Twitter Archive

If you've been Tweeting for a while now, it's probably time to download your Twitter Archive and take a look at what you've been putting out into the world. I did this just the other day and it is fascinating to go back a few years and see how your Tweeting and content have evolved. Much of this has happened as our understanding of Twitter has been refined over time.

For your organization (hospital, health system, medical practice), I can see all kinds of benefits for having a recent…

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Posted by Dan Dunlop on March 26, 2013 at 10:07am

Pink Glove Dance Infographic

I've written previously about the Pink Glove Dance Video Competition. It has truly become a phenomenon within the healthcare industry. For me, it has hit very close to home with my client, Lexington Medical Center, winning the competition in 2011 and 2012. Now Medline has come out with an infographic celebrating the growth of this phenomenon.

Here are some interesting stats, some of which you'll see represented in the infographic below:

  • Pink Glove Dance participation…
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Posted by Dan Dunlop on March 25, 2013 at 8:00am

Infographic: Benefits of Population-Based Care Models

Okay, the people at BerylHealth are cranking out interesting infographics. They are taking complex subject matter and dramatically simplifying it. I posted one about ACOs earlier this week and then stumbled upon this one: Benefits of Population-Based Care Models. This is highly relevant to our industry and the changes it is currently undergoing. The graphic is really simple, but that's part of its value. If you'd like to review the infographic on BerylHealth's website, go to…

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Posted by Dan Dunlop on March 22, 2013 at 10:00am

 
 
 

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