Welcome!

Kelley Connors, a member of my online healthcare marketing community, has developed a wonderful blog: Real Women on Health. When I find g… Continue

This morning at the Fall CHPRMS Conference there was a panel discussion on healthcare reform. Lynne Garrison of Blue Cross Blue Shield of North Carolina (BCBSNC) was one of the distinguished panelists. It really was an excellent panel. I've edited some of Lynne's comments to give you an idea of how BCBSNC views the current health reform efforts and legislation. Lynne is the VP of Corporate Communications for BCBSNC. Enjoy!



Post by Dan Dunlop, The Healthcare Marketing Comm… Continue

Okay, there aren't hundreds of folks tweeting from day one of the Fall CHPRMS Conference '09. But there are a dozen or so healthcare marketers tweeting live from the event. The hashtag for the conference is #CHPRMS. Here are a couple of screen shots so you can see how the tweets are taking shape:

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I'm currently attending Steve Crescenzo's second session of the day at the Carolinas Healthcare Public Relations & Marketing Society Conference (CHPRMS). Social media is the topic of the day - and the year! It deserves the attention it is receiving. If you're following the conference on Twitter, the hashtag is #chprms.

According to Steve, three things that need to happen for social media to work:

1. It must meet a business objective

2. It must make sense for your audience

3. It must be d… Continue

Three Stooges? More about that in a minute. Our opening session today at the fall conference of the Carolinas Public Relations & Marketing Society (CHPRMS) was a presentation on social media by Steve Crescenzo. Steve is a consultant who is on a mission to teach creative communication. He is an animated and engaging presenter. Very entertaining. You might even say “in your face.”

I guarantee that people enjoyed this session. They definitely laughed a lot. The way Steve’s voice would get high… Continue