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Craig Gagnon
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A social media response system for hospitals

Following is a "partial post". To read the entire post, visit Upstream - a blog dedicated to discussions and comments about planning, marketing and brand development for healthcare marketers.

Most social media proponents advise that the best and first step to take before embarking on a social media…


Posted on February 19, 2010 at 3:58pm — 2 Comments

Twitter: PR Bling for Healthcare Marketers?

I've been watching the Twitter phenomenon in healthcare with interest. Indeed, what began as a surefire PR tactic has continued to morph as public opinion questions the value, even the ethical and legal implications, of Twitter in the OR. Naturally, the market leaders have already begun to re-focus – using Twitter as a hyper-targeting communications tool to keep family and referring physicians informed - rather than merely to obtain coverage on the local news. Still, the marketing implications… Continue

Posted on May 29, 2009 at 10:07am — 5 Comments

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At 3:12pm on July 16, 2010, Rick Jourdan said…
Hi Craig,

We have an ad agency in Nisswa, Minnesota which is about 14 miles north of of Brainerd. We do a lot of work with both public and private healthcare entities around the state, running the gamut from strategy development and planning to creative executions. Our experience with private healthcare centers is primarily with rural healthcare centers or those that are transitioning from "rural" to "urban" as they increase in size and sophistication to deal with expanding and emergent population demands.
At 11:28am on July 15, 2010, Rick Jourdan said…
Hi Craig,

Thanks for your insightful comments. Building social media adoption from the inside out is an interesting and innovative idea. And thanks for inviting me to join your list of contacts.

Which state do you work in?
At 3:40pm on September 18, 2008, Craig Gagnon said…
I'm at 77
At 12:36pm on September 18, 2008, Dan Dunlop said…
Hi Craig,

Just got your message. I just got out of the first session and need to do a few things before the next. What roundtable are you attending at Lunch? Maybe we can sit at the same one and catch up.

At 7:08pm on September 4, 2008, Dan Dunlop said…

Welcome to the healthcare marketing blog and community. I'm the site moderator, Dan Dunlop. We look forward to you feedback and contributions.

What brought you to the site initially? I'm always curious.
Thanks again,


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