John Luginbill's Page

This is another example of a way you can build genuine interactive relationships with the community while lowering costs and driving high-contribution business.

Most everyone goes through the ER on the way out of this life. It is a huge expense to us (the…

Basic to your understanding of Marketing are the four elements of a marketing mix, called the 4P's: product, price, place, promotion. The fourth, promotion, is what healthcare marketers are usually asked to do for a service line. Promotion is the link between sellers and buyers for the purpose of…

Some emerging reimbursement models are tied to "patient experience" and "would recommend" scores in CMMS data. Your patient experience numbers will not improve simply because everyone tries harder. There must be specific methodologies that get executed.

Marketing Communications, in many organizations, is the place those programs get initiated and administered. Why should marketing…

Broadcasters know exactly what you are recording and exactly when you watch a show on your DVR (digital video recorder). Besides any privacy queasiness, why should you care?

Two reasons: 1) You need an accurate count of how many people actually see your TV spots -- and 2) More importantly, you need to capitalize on the new on-demand consumer.

Here is a great…