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John Luginbill
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  • Indianapolis, IN
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John Luginbill posted a blog post

A Way to Lower Costs and Drive Profitable Patient Volume

This is another example of a way you can build genuine interactive relationships with the community while lowering costs and driving high-contribution business.Most everyone goes through the ER on the way out of this life. It is a huge expense to us (the health system and society in…See More
Aug 8, 2012
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Jun 12, 2012
John Luginbill posted a blog post

Why Social Media Works In Service Line Promotion

Basic to your understanding of Marketing are the four elements of a marketing mix, called the 4P's: product, price, place, promotion. The fourth, promotion, is what healthcare marketers are usually asked to do for a service line. Promotion is the link between sellers and buyers for the purpose of persuading a…See More
Jun 12, 2012
John Luginbill posted blog posts
Jun 5, 2012
John Luginbill posted a blog post

Our On-Demand World and Healthcare Marketing

Broadcasters know exactly what you are recording and exactly when you watch a show on your DVR (digital video recorder). Besides any privacy queasiness, why should you care?Two reasons: 1) You need an accurate count of how many people actually see your TV spots -- and 2) More importantly, you need to capitalize on the new on-demand consumer.Here is a great example: American Idol and The Voice…See More
Apr 12, 2012
John Luginbill posted a blog post

Build Bariatric Volumes to Cure Diabetes

A recent study shows that bariatric surgeries work better than medicines to combat diabetes.This is great news for a marketing a bariatric program because in an ACO model, you can lower the system's overall medical costs by doing weight loss…See More
Apr 11, 2012
John Luginbill posted a blog post

Case Study: Bus Wrap FAIL

Not to be totally sophomoric, but this is a example of bus wrap fail.What can healthcare marketers learn from this?That it's essential to learn from the mistakes of others.Just about all of us have been there -- our marketing has fallen flat, missed a mark or ended in total embarrassment.Not to fear.…See More
Apr 3, 2012
John Luginbill posted a video

Turn Up Your Volume Fundamental Video Series

The TurnUpYourVolume.com Fundamentals Video Series is a training program for hospital marketers, available through its online Education Center.
Mar 17, 2012
John Luginbill posted a blog post

#MDChat: Join the Conversation or Just Observe

Do you want to know what docs are thinking about hot topics?Twitter can be a helpful resource since it allows you to be a spectator. A prime example is the hashtag #MDChat. Every Tuesday night, doctors have a live Twitter chat. (Although there are interesting posts using the hashtag 24/7).All you have to do in order to observe is to go to Twitter and enter…See More
Dec 15, 2011
John Luginbill posted a blog post

The End Of Healthcare As We Know It

The 800 pound gorilla has now decided they will dominate primary care. Walmart says they are going to "become the largest provider of healthcare services in the nation."Don't even act like you are surprised.This was inevitable. If we in the healthcare industry could not reduce…See More
Dec 6, 2011
John Luginbill updated their profile
Dec 6, 2011
John Luginbill posted a blog post

To Attract Patients, Help Patients Embrace The Future

To attract new patient volume, consumers need to believe that your organization is interested in their long-term health, not just trying to sell them your contribution-rich procedures. As a hospital or practice, you have to live out your mission.  In a New York Times editorial,…See More
Dec 5, 2011
John Luginbill posted a blog post

Beans and Noses...and Healthcare Marketing

"You can't keep people from sticking beans up their nose," says engineering consultant Jared Spool in a post about trying to get people to listen to wise advice.Have you ever…See More
Nov 29, 2011
John Luginbill posted blog posts
Nov 4, 2011
John Luginbill posted a blog post

Manage Online Physician Reputation to Drive Profitable Patient Volume

Why is a physician’s online reputation important?1) Because (by most reliable studies) 80% of consumers go online to read information about doctors The only accreditation most consumers believe is crowd-sourced reviews. That doesn’t mean they believe everything they read, but they find both positive and negative information helpful when making a decision about provider care. 2) Because, compared to consumers, even more physicians go online to find out medical and referral information3) Because…See More
Oct 21, 2011
John Luginbill is now a member of The Healthcare Marketing Community and Blog
Oct 20, 2011

Profile Information

Job Title:
CEO
Type of Healthcare Institution:
marketing firm
Name of Organization:
THE HEAVYWEIGHTS

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John Luginbill's Blog

A Way to Lower Costs and Drive Profitable Patient Volume

This is another example of a way you can build genuine interactive relationships with the community while lowering costs and driving high-contribution business.



Most everyone goes through the ER on the way out of this life. It is a huge expense to us (the…

Continue

Posted on July 3, 2012 at 1:31pm

Why Social Media Works In Service Line Promotion

Basic to your understanding of Marketing are the four elements of a marketing mix, called the 4P's: product, price, place, promotion. The fourth, promotion, is what healthcare marketers are usually asked to do for a service line. Promotion is the link between sellers and buyers for the purpose of…

Continue

Posted on June 12, 2012 at 12:20pm

“Patient Experience” is Marketing’s Responsibilty

Some emerging reimbursement models are tied to "patient experience" and "would recommend" scores in CMMS data. Your patient experience numbers will not improve simply because everyone tries harder. There must be specific methodologies that get executed.

Marketing Communications, in many organizations, is the place those programs get initiated and administered. Why should marketing…

Continue

Posted on June 5, 2012 at 9:00pm

Our On-Demand World and Healthcare Marketing

Broadcasters know exactly what you are recording and exactly when you watch a show on your DVR (digital video recorder). Besides any privacy queasiness, why should you care?

Two reasons: 1) You need an accurate count of how many people actually see your TV spots -- and 2) More importantly, you need to capitalize on the new on-demand consumer.



Here is a great…

Continue

Posted on April 12, 2012 at 9:33am

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