The Industry's Healthcare Marketing Idea Exchange
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Posted on July 3, 2012 at 1:31pm
Basic to your understanding of Marketing are the four elements of a marketing mix, called the 4P's: product, price, place, promotion. The fourth, promotion, is what healthcare marketers are usually asked to do for a service line. Promotion is the link between sellers and buyers for the purpose of…Continue
Posted on June 12, 2012 at 12:20pm
Some emerging reimbursement models are tied to "patient experience" and "would recommend" scores in CMMS data. Your patient experience numbers will not improve simply because everyone tries harder. There must be specific methodologies that get executed.
Marketing Communications, in many organizations, is the place those programs get initiated and administered. Why should marketing…Continue
Posted on June 5, 2012 at 9:00pm
Two reasons: 1) You need an accurate count of how many people actually see your TV spots -- and 2) More importantly, you need to capitalize on the new on-demand consumer.
Here is a great…Continue
Posted on April 12, 2012 at 9:33am