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Ken Honeywell
  • Male
  • Indianapolis, IN
  • United States
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Profile Information

Job Title:
Creative Director
Type of Healthcare Institution:
marketing firm
Name of Organization:
Well Done Marketing

Ken Honeywell's Blog

Can marketing help hospital employees like their jobs better?

I had an interesting conversation online last week about a Press Ganey study that said 45% of hospital employees are “distanced from or discontented with” their work—and that employees who work most closely with patients are the most likely to be dissatisfied.

So what can hospitals do? From the Press Ganey… Continue

Posted on June 21, 2010 at 6:35am

A dilemma for healthcare marketers: should patients be allowed to rate their doctors?

Last night, I had dinner with a prominent Indianapolis neurologist. Naturally, the conversation turned to healthcare marketing. I mentioned that health care had always been a word-of-mouth business–and that, today in healthcare marketing, it was easier than ever to build good word of mouth via the Internet.

She shook her head. “I think it’s awful, what Angie’s List is doing,” she said. “Rating doctors. I hate it so much, I cancelled my…

Posted on June 2, 2010 at 2:16pm — 3 Comments

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At 10:51am on June 2, 2010, Dan Dunlop said…
Welcome to the group! Glad you joined us. Good to have a CD among the faithful.

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