Last night, I had dinner with a prominent Indianapolis neurologist. Naturally, the conversation turned to healthcare marketing. I mentioned that health care had always been a word-of-mouth business–and that, today in healthcare marketing, it was easier than ever to build good word of mouth via the Internet.
She shook her head. “I think it’s awful, what Angie’s List
is doing,” she said. “Rating doctors. I hate it so much, I cancelled my…
Posted on June 2, 2010 at 2:16pm — 3 Comments