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The Top Do's and Don'ts of Value Communication

The newest member of the BaseCase team, Paul Mernagh, has compiled his top 10 list of do’s and don’ts when it comes to value communication based on his extensive experience as a health economist.

After a 10 year career in health economics, I learnt the importance of extracting clear value messages from complex data. With a key interest in evidence communication I have decided to share my insight with the BaseCase community.

When your scientific and economic data is…


Posted on August 8, 2012 at 5:05am

A new trend on the horizon? HEOR integration with eDetailing tools

In a time of increasing economic pressure and heightened demands on payers, face-to-face meetings have come under scrutiny. Although most would never argue their necessity, all would agree they must become more efficient. As a result of the current expensive and time consuming sales models, payers are reacting by offering reps limited time and in some cases, refusing to see them.

HEOR Models Integrated into BaseCase eDetailing Apps


eDetailing tools as support mechanisms for…


Posted on August 8, 2012 at 5:03am

Think Global, Act Local - Country Adaptations for Market Success

One key challenge pharma and device companies face is how to adapt marketing and communication tools to suit local needs. Whether tailoring presentations to country-specific stakeholders or aligning models to local cost and pricing structures, there is an ever increasing need to adapt tools to unique settings. Pharma and device firms may currently rely on global branding strategies which are beneficial as they provide consistency, are more easily measured, and often more time and cost…


Posted on August 8, 2012 at 5:01am

Closed-Loop Marketing; Closing the Gap for Pharma

Although the concept of Closed-Loop Marketing (CLM) has been around in the pharmaceutical industry for years, it has been the introduction of new detailing technologies and pharma’s shift to a customer-centric model that has brought new life to the concept. With increased pressure from payers and physicians, pharma needs to be better than ever to engage potential customers.

How does the…


Posted on August 8, 2012 at 4:58am

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