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January 2013 Blog Posts (8)

Life Defined By FourSquare

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What do you think about FourSquare and its future in the social media realm? For the last few years I've been using FourSquare - checking in at various spots as I live my daily life. I like being able to check in at a location with a photo, and post it simultaneously on Facebook. Frankly, it is the main way I handle status updates on Facebook. If it weren't for…

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Added by Dan Dunlop on January 31, 2013 at 8:00am — No Comments

I Am A Heart Attack

My friends at Lexington Medical Center in West Columbia, SC, are pulling out all the stops when it comes to promoting heart health in 2013. They've produced a new television commercial designed to make a big impact. Within the commercial, the viewer meets his or her future heart attack. The concept for the commercial involves the personification of the heart attack, i.e., the heart attack as person. It speaks to us and tells several ugly truths.…

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Added by Dan Dunlop on January 29, 2013 at 8:30am — No Comments

A Collection of Hospital Print Ads For Your Review

Occasionally I will post collections of print ads that I’ve gathered while traveling around the country. This particular group of ads all appeared in a recent issue of DownEast Magazine (January 2013). What's unique about the ads I'm about to share with you is that they are all for one hospital, and they appeared on consecutive pages within the…

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Added by Dan Dunlop on January 25, 2013 at 8:00am — No Comments

The unGuru

According to FollowerWonk, there are currently 18,363 self-professed social media gurus, 21,928 Social Media Mavens, and 21,876 Social Media Ninjas. This is based on Twitter users with "social media" as part of their bio. In all, there are more than 181,000 people who identify themselves as some sort of social media expert. Remarkable. I discovered this in an…

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Added by Dan Dunlop on January 15, 2013 at 8:30am — No Comments

As Social Platforms Continue to Evolve, Do You?

Usually I spend most of my time focused on healthcare marketing, social media and the changes taking place within our industry. However, occasionally something pulls my attention in a different direction. These healthy distractions often serve to inform my perspective on healthcare marketing and consumer engagement. That was the case when my wife showed me…

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Added by Dan Dunlop on January 14, 2013 at 8:30am — No Comments

AMA Health Care Marketing Conference?

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One of my co-workers brought me a direct mail piece promoting a conference produced by the American Marketing Association titled: Health Care Marketing: Building Brands. Moving Markets. Delivering…

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Added by Dan Dunlop on January 9, 2013 at 8:30am — No Comments

My 2013 Roadshow Is Taking Shape

Speaking at conferences is an important part of my professional life. For me, each speaking engagement is a growth opportunity as well as an opportunity to share ideas and knowledge with colleagues around the country. Each year I go through the process of sending out speaker submissions to various healthcare marketing conferences in the hope that I'll pick up a few speaking engagements. And each year I am surprised by the outcome.

So far 2013 is looking like a good year for my…

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Added by Dan Dunlop on January 8, 2013 at 8:30am — No Comments

Professional Milestones from 2012

As I think back across the last twelve months, it occurs to me 2012 was a good year from a professional perspective. (It wasn't bad personally either, but this post is primarily focused on professional reflections.) I'm very achievement oriented and always like to look back at what I've accomplished. This practice of reviewing achievements and unmet goals from the prior year is something I…

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Added by Dan Dunlop on January 3, 2013 at 8:30am — No Comments

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