The Industry's Healthcare Marketing Idea Exchange
At Jennings, we've always had a preference for using real people (doctors, nurses, patients) in the advertising we produce, rather than professional talent. Yesterday we were in Boston shooting photography that will be used in marketing for Floating Hospital for Children at Tufts Medical Center. Our models were real people: physicians from Floating Hospital and kids. No professional talent. And I could not be happier with the results. The images look genuine. Below are some photos I took…Continue
Added by Dan Dunlop on January 16, 2014 at 9:30am — No Comments
Online reviews have become a major concern for many doctors, dentists and healthcare practitioners. Patients are writing reviews more than ever. And the number of platforms to facilitate these reviews is growing rapidly.
Review websites such as Google+, Yelp, HealthGrades.com and Vitals.com are among the ones with the highest visits and traffic. Be proactive in monitoring and…Continue
Added by James Lee on January 16, 2014 at 8:23am — No Comments
Added by Dan Dunlop on January 15, 2014 at 8:30am — No Comments