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January 2014 Blog Posts (3)

Professional Talent vs. Real People as Models

At Jennings, we've always had a preference for using real people (doctors, nurses, patients) in the advertising we produce, rather than professional talent. Yesterday we were in Boston shooting photography that will be used in marketing for Floating Hospital for Children at Tufts Medical Center. Our models were real people: physicians from Floating Hospital and kids. No professional talent. And I could not be happier with the results. The images look genuine. Below are some photos I took…


Added by Dan Dunlop on January 16, 2014 at 9:30am — No Comments

Online Reputation Management for Doctors or Physicians by myPracticeReputation™

What are the Costs of a Bad Review?

With myPracticeReputation, you don’t have to find out.

Online reviews have become a major concern for many doctors, dentists and healthcare practitioners. Patients are writing reviews more than ever. And the number of platforms to facilitate these reviews is growing rapidly.

Review websites such as Google+, Yelp, and are among the ones with the highest visits and traffic. Be proactive in monitoring and…


Added by James Lee on January 16, 2014 at 8:23am — No Comments

An ePatient Firestorm Provoked by Journalists

A pair of journalists, husband and wife, recently published opinion pieces that seem to draw into question the ethics and sensibility of Lisa Adams (@adamslisa) Tweeting and blogging about her…


Added by Dan Dunlop on January 15, 2014 at 8:30am — No Comments

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