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February 2008 Blog Posts (3)

Healthcare Advertising Review Now In Color

For years, one of the things that has driven me crazy is that several of the healthcare marketing publications are printed in black and white - or just using two colors. Well, Healthcare Advertising Review (HAR) launched a new full-color look in its January/February 2008 Issue. And thank goodness for that, because in that very issue they featured one of our ad campaigns called the "UHS Colors Campaign." Imagine a campaign defined by its use of color, profiled in black and white. Not… Continue

Added by Dan Dunlop on February 27, 2008 at 2:31pm — No Comments

Service Line Marketing: Keys to Success

The associate editor of a healthcare marketing publication recently asked me what I consider to be the most important factor to consider when developing a service line marketing program. It was a good question and one I enjoyed answering. My response to that question appears in the paragraphs that follow.



Service Line Marketing and the Importance of Planning for Success




From my perspective, the most important factor to consider when developing a service line… Continue

Added by Dan Dunlop on February 25, 2008 at 2:30pm — No Comments

Echo-Branding: Speaking to the Consumer's Values and Priorities

In this fast-paced, high-speed world of cell phones, e-mail, the Internet and personal digital assistants, people are looking for meaning in places they haven’t in the past. They want to connect with the products they use in a real and meaningful way. And, be assured, that includes the healthcare consumer.



For many of today’s consumers, the products and services they select represent opportunities to express their individual style and values. This is the notion of echo-branding—the… Continue

Added by Dan Dunlop on February 11, 2008 at 3:00pm — No Comments

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