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February 2010 Blog Posts (18)

Change-A New Direction Please Read!

I haven't been on the Healthcare Marketing Community for a while. As I love healthcare Marketing, I have been blessed to go in another direction in healthcare. Optimal Healthcare Marketing is proud to announce a change in our name and direction.

Optimal Healthcare Marketing is now Optimal Healthcare Solutions. Our objective is to provide healthcare training to healthcare professionals. Our first 2 topics and (main focus) are on Autism and on Dementia. With so many children affected by…


Added by Sharron Williams on February 26, 2010 at 9:02pm — No Comments

From Healthcare to High School

Yesterday was a very cool day. My production manager and I spent a couple of hours at a local high school deploying a hand hygiene campaign. It's a derivative of the campaign we developed in partnership with Tufts Medical Center. The program has been wildly successful at Tufts and elsewhere, and after some… Continue

Added by Dan Dunlop on February 26, 2010 at 4:30pm — 1 Comment

Families Stunned Over Rising Blue Cross Rates

An article today in the Raleigh News & Observer talks about how consumers in North Carolina are reeling from astronomical rate increases by Blue Cross Blue Shield of North Carolina. According to the article, the State of North… Continue

Added by Dan Dunlop on February 25, 2010 at 1:48pm — No Comments

Fast Company's Top Innovators in Healthcare

Fast Company has published its list of the world's most innovative companies, including the top 10 healthcare innovators. You can visit their list online at To go directly to the list of healthcare innovators, visit… Continue

Added by Dan Dunlop on February 23, 2010 at 11:30pm — No Comments

Why Social Media Measurement is a Must

Today on Mark Schaefer's blog there's a great post about why measurement is a must when it comes to social media. He is arguing against a number of social media "authorities" who point out that we "just need to accept the social web as something ubiquitous and… Continue

Added by Dan Dunlop on February 22, 2010 at 10:50am — No Comments

Impassioned Health Insurance Debate on Linkedin

Last week I wrote a blog post ( drawing attention to a recent story on ABC News about health insurance firms raking in profits during the recession. The story was based on report by the advocacy group Health Care For America Now (HCAN). I posted the piece to a number of LinkedIn Groups. It stimulated a lot of discussion - and set off an intriguing debate between group members. It was fascinating to watch the discussion…


Added by Dan Dunlop on February 20, 2010 at 11:30am — No Comments

A social media response system for hospitals

Following is a "partial post". To read the entire post, visit Upstream - a blog dedicated to discussions and comments about planning, marketing and brand development for healthcare marketers.

Most social media proponents advise that the best and first step to take before embarking on a social media…


Added by Craig Gagnon on February 19, 2010 at 3:58pm — 2 Comments

Fanning the Flame: Health Insurers in the News

Health insurers have been making big news this week. And let me tell you, no matter where you fall on the healthcare reform debate, the insurance companies are up to the challenge. They are amazing communications and PR machines. I wrote a blog post earlier this week about the new report from Health Care For… Continue

Added by Dan Dunlop on February 19, 2010 at 9:00am — No Comments

Sixth Annual Summer Institute for Social Marketing & Health Communication

Gary Ashwal, one of the readers of this blog, emailed me today to remind me about the upcoming Annual Summer Institute for Social Marketing & Health Communication at Emerson College in Boston. Why do I care? Well, I love Boston, really think highly of Emerson College, and spend a lot of time thinking about… Continue

Added by Dan Dunlop on February 18, 2010 at 4:30pm — No Comments

Social Media in Healthcare PowerPoint Presentation

Here's a copy of a PowerPoint presentation I put together for my social media webinars. Enjoy!…


Added by Dan Dunlop on February 17, 2010 at 5:00am — 2 Comments

Examples of Social Media in Healthcare Marketing

There was a really sensible post

recently in the Online Marketing Blog hosted by TopRank Online

Marketing. The title of the post is "5 Examples of Social Media in

Healthcare… Continue

Added by Dan Dunlop on February 16, 2010 at 8:00am — No Comments

Heath Insurers Set Record Profits While Millions Lose Coverage

Last Friday there was a report on ABC News titled "Health Insurers

Post Record Profits: Insurance Firms Rake in Profits as They Cut

Patients, Advocacy Group Says." You can find the story online at… Continue

Added by Dan Dunlop on February 15, 2010 at 11:30am — No Comments

Survey Results: Healthcare Wants a Tablet, But Not the iPad

The results of a survey conducted by Software Advice shows that healthcare professionals are ready for a tablet device, but just not… Continue

Added by Dan Dunlop on February 12, 2010 at 8:30am — No Comments

SUT Multi Specialty Hospital, Trivandrum, Kerala, India

This new multi specialty hospital established in February 2009 is situated in Pattom – Plamoodu, Trivandrum (previously SUT Mother and Baby Hospital). The centre provides specialty treatment in the following areas:…


Added by ISSAC DANIEL on February 12, 2010 at 12:32am — No Comments

SUT General Hospital , Trivandrum, Kerala , India

SUT General Hospital is a renowned healthcare facility utilizing the latest technology and world class clinical talent committed to whole range of medical and surgical services. Located in…


Added by ISSAC DANIEL on February 12, 2010 at 12:29am — No Comments

Mark Your Calendars: The 15th Annual National Forum on Customer Based Marketing Strategies (CBM)

Yesterday I received a brochure in the mail promoting the Fifteenth National Forum for Customer Based Marketing Strategies (CBM). This is the annual healthcare marketing conference produced by the Forum for Healthcare Strategists. From my perspective, the Forum conference and the SHSMD annual conference are the… Continue

Added by Dan Dunlop on February 10, 2010 at 9:30am — No Comments

The Über Community Hospital

Last week I traveled to Lowell, Massachusetts, by way of Boston, to attend a strategic planning meeting with the team at Lowell General Hospital (LGH). My firm is starting a new project with LGH and we were there to get a briefing on the assignment. We first worked with the folks at Lowell General Hospital in 2007 and they have accomplished a ton over the last three years. This is definitely a community hospital on the rise, and in many ways it's what a community hospital ought… Continue

Added by Dan Dunlop on February 7, 2010 at 3:00pm — No Comments

San Diego ACLS: Saving Lives with Advanced Cardiac Life Support

With the obesity of Americans on the rise, the incidences of cardiac arrest are increasing. The American Heart Association has helped the medical community save lives for many years. Their efforts to improve awareness about stroke and heart disease are a testament to their dedication to the preservation of life.

For years, the medical community has embraced CPR as a standard of care for saving lives. With chest compressions and artificial ventilation, we as medical professionals will… Continue

Added by Hearts & Hoses on February 3, 2010 at 10:35pm — No Comments

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