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February 2011 Blog Posts (25)

More Confirmation: Internet Users Seek Health Information Online

Surfing the web has all sorts of benefits (and risks), especially for empowered healthcare consumers. According to a survey conducted Pew Internet & American Life Project, looking for information online about health ranks third in most common… Continue

Added by Dan Dunlop on February 28, 2011 at 4:30am — No Comments

Family Health Network Launches "Connected for Life"

On January 31, 2011 I wrote a post titled "Aging Parents Fighting for Independence: Sound Familiar?" It told the story of one of my firm's clients that has developed a technology solution that make it easy to connect aging parents with their families - even when living far apart. Staying connected with aging parent, who…


Added by Dan Dunlop on February 26, 2011 at 10:35am — No Comments

Meet MedCity News

Last week I met with one of the business development folks from MedCity News. They've set up a news bureau in the Research Triangle Park area of North Carolina (where my firm is based) and wanted to make sure that we were aware of them. Right now they have bureaus in Cleveland, the Twin Cities, Raleigh-Durham and Boston (more… Continue

Added by Dan Dunlop on February 24, 2011 at 4:30am — No Comments

Hospital & Healthcare Ads: The Good and The Bad

When I travel I run into a ton of healthcare ads in airline magazines and other publications. Every once in a while I share them on my blog. Here is a new crop that I ran across this week. One Caveat: I scanned these ads, so the quality of the images has been diminished by the simple act of scanning. Let me know what you think of the ads. They vary significantly in quality!…


Added by Dan Dunlop on February 23, 2011 at 4:30am — No Comments

How My Mother Prepared Me For A Career in Healthcare Marketing

One of the things I enjoy about working in healthcare marketing is that I collaborate with so many powerful, intelligent women - marketers, strategists and administrators at client organizations. One thing I've learned over the years is that not everyone (male or female) does well working with strong women. However, there… Continue

Added by Dan Dunlop on February 22, 2011 at 4:30am — No Comments

Don't Miss The Healthcare Marketing Strategies Summit

One of the common question I get from readers of my blog is what conferences are best for healthcare marketers. I always answer that there are two "can't miss" events - and one of those is the annual… Continue

Added by Dan Dunlop on February 21, 2011 at 4:00am — No Comments

True North Custom Media expands service offerings

Our company, True North Custom Media, has recently rebranded from True North Custom Publishing. Since 1988, we have partnered with hundreds of hospitals and health systems nationwide to produce fully custom publishing programs that connect with consumers, physicians, employees, and other audiences.

Although we only changed a single word in the name, that small change reflects a major shift in how we approach our role as an extension of each client's marketing team. True North offers a…


Added by Clay McDonald on February 18, 2011 at 3:06pm — No Comments

Aster Awards (Healthcare Marketing) Deadline Approaching

The entry deadline for the 10th Annual Aster Awards is rapidly approaching - February 28, 2011. The late deadline is March 15, 2011. If you're not familiar with the Aster Awards (my firm enters them every year), the competition is designed to recognize the nation's most talented healthcare marketing professionals for… Continue

Added by Dan Dunlop on February 18, 2011 at 4:30am — No Comments

Beyond "the who," the new W's of Targetted Marketing

Forward: This post was written by my colleague, Peter Bless, who works closely with healthcare marketers across the life sciences industry. 


In the early 2000’s reaching a targeted audience was a difficult and time-consuming task. Then search engines, namely Google, invented the idea that you could dependably reach a target audience via contextual ads, showing that “the who” matters. But what’s next?

While “the who” is important, it’s no longer the most precise…


Added by Whitney Kmetz on February 17, 2011 at 10:37am — No Comments

Trend: Hospitals Ban Smokers From Their Ranks

If you're a smoker and seeking employment at a hospital, the odds are increasing that they won't consider you. "Tobacco-free hiring" is a rapidly growing trend in the healthcare industry. So, even if smoking doesn't kill you, it may prevent you from getting your dream job!

According to a recent… Continue

Added by Dan Dunlop on February 17, 2011 at 4:30am — 2 Comments

Looking for ideas...

I am the marketing coordinator for a small community hospital in Indiana and we are looking for creative ways to Thank Our Patients at an upcoming trade fair.  If anyone has any ideas or is interested in sharing things that their organization has done in the past for patient recogniztion I would love to hear them.


Gena Linville


Added by Gena Linville on February 16, 2011 at 12:14pm — 1 Comment

Disney in the Delivery Room

Announcer: "Mrs. Smith, you just had a baby! What do you plan to do next?"

Mrs. Smith (having just given birth): "We're going to Disney World!"

After the Super Bowl, the winning quarterback always announces that he is heading to Disney World. Disney TV commercials featuring the QB begin running… Continue

Added by Dan Dunlop on February 16, 2011 at 4:30am — No Comments

Doctor Parking Only

A Chicago law firm has started a new blog that is being positioned as "the leading source of news and legal developments for doctors and physician practice administrators." The site, Doctor Parking Only, can be found at… Continue

Added by Dan Dunlop on February 15, 2011 at 4:30am — No Comments

Hospital & Service Line Affiliations for Community Hospitals

It only makes sense that I would kick off Valentine's Day with a blog post about a community gaining access to a new, world class heart program!

Hospital and service line affiliations: Is this the future for community hospitals? For many, it is reality today. My firm,…


Added by Dan Dunlop on February 14, 2011 at 4:30am — No Comments

BCBSNC Launches Crowd Sourcing Community

It looks like Blue Cross and Blue Shield of North Carolina (BCBSNC) is ready to listen to its customers. And it is using a new website, and crowd sourcing, to do just that. Blue Cross and Blue Shield of North Carolina just launched Blue Asks You NC (, an interactive online community, on February 1. BCBS's objective is to have participants "inspire change and… Continue

Added by Dan Dunlop on February 11, 2011 at 4:30am — No Comments

Cancer Patients Find Support Through Social Media

Guest Post by Stephanie Cohen, UNC-Chapel Hill Student

As a college student with a passion for social media, I have read many great posts about the impact of social networks, but I have never read a post like this. Chemobabe’s drive and determination to defeat her breast cancer is inspirational beyond words. In a recent blog post, she writes about how she’s found comfort and support from other Twitter users who are going through a similar experience. She writes, “I… Continue

Added by Dan Dunlop on February 10, 2011 at 4:00am — No Comments

The Birth of a Hospital Mommy Blog

The folks at Signature Healthcare in Southeastern Massachusetts (my clients, in full disclosure) just gave birth to a new mommy blog: This happened in conjunction with the launch of their social media presence and a comprehensive marketing program that includes a new… Continue

Added by Dan Dunlop on February 9, 2011 at 4:30am — No Comments

Rockingham Memorial Hospital Has Turned Green to Gold

Rockingham Memorial Hospital, or RMH as it is affectionately known, opened a new inpatient healthcare facility in June 2010 and, from all accounts, it is amazing. It is one of the green hospitals of the future! RMH is located in Harrisonburg, Virginia, and is one of only seven hospitals of its size in the nation to earn LEED… Continue

Added by Dan Dunlop on February 8, 2011 at 4:30am — No Comments

MIT Provides Insights on Aging

MIT AgeLab has developed AGNES (Age Gain Now Empathy System), a suit worn by individuals to better understand the physical challenges that come with aging. The suit allows students, product developers, designers, engineers, marketing planners, architects, packing engineer, and other individuals to “experience the motor,… Continue

Added by Dan Dunlop on February 7, 2011 at 4:30am — No Comments

New Book: Social Media Management Handbook

Evidently there's a new book about social media management. It is billed as providing "Everything you need to know to get social media working for your business." That's one heck of a promise. I learned about the book this week on Twitter. The interesting thing is that none of the authors appear to be engaged in social media… Continue

Added by Dan Dunlop on February 5, 2011 at 4:30am — No Comments

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