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March 2010 Blog Posts (18)

My Review of "High Performance Healthcare"

I have to admit that I've had Jody Gittell's book, High Performance Healthcare, in a stack of unread books sitting on my bedside table for several months. I've been on a rare purging and straightening kick of late, and rediscovered the text as I was sorting… Continue

Added by Dan Dunlop on March 29, 2010 at 4:00am — No Comments

Cranky Ad Guy Reviews GE's EMR TV Spots

One of my long-time colleagues, Bob Kochuk, wrote a post this week on his Cranky Ad Guy blog about GE's new TV commercials promoting EMR technology. I'd seen these TV spots a number of times and liked them. However, in Bob's post, he brings a sensibility to the subject that had previously eluded me. I have to say, he makes good points when he directs the viewer to a couple of potential sensitivities that were missed by GE.

Here's an except from his post: …


Added by Dan Dunlop on March 26, 2010 at 4:30am — No Comments

A Friend Request from a Dying Patient

I saw a tweet by Mark Ragan yesterday ( that drew my attention to an article in the New York Times Magazine by Daniella Lamas. Daniella is a medical resident at New York-Presbyterian/Columbia hospital. Mark's tweet read:

@MarkRaganCEO: Should this doctor have friended a dying patient? Agonizing tale of a very difficult decision:

The story… Continue

Added by Dan Dunlop on March 25, 2010 at 4:30am — 3 Comments

Social Media Malpractice?

One of the many tools I use to continually gather information about healthcare marketing is MediaPost's Marketing:Health Blog news feed, distributed every Friday by email. I actually subscribe to a number of MediaPost's eblasts including Marketing:Green, Daily Feed Social, Engage: Boomers, Engage: Moms, Social Media & Marketing Daily, and Marketing Daily, to name a few. They provide a constant influx of information about various aspects of marketing - and about specific audiences. And they… Continue

Added by Dan Dunlop on March 23, 2010 at 4:30am — 1 Comment

Tufts Medical Center's CEO on the Escalating Costs of Healthcare

On Friday, March 19, 2010, Ellen Zane, the CEO of Tufts Medical Center and the Floating Hospital for Children testified before the Massachusetts Division of Healthcare Finance and Policy's Health Care Provider and Payer Cost Trend Hearings. I've worked with Tufts Medical Center for several years now and have a great respect for Ellen Zane. She is one of the sharpest health system administrators I've ever met. And she tells it like it is! Below is the transcript of her testimony. It is… Continue

Added by Dan Dunlop on March 22, 2010 at 4:30am — No Comments

Questioning Social Media's Value

There was an interesting article in Tuesday's Wall Street Journal with the premise that the current social media phenomenon is over-hyped and doesn't always deliver as promised. Check out the article online at Sarah Needleman did a nice job with the story.

For what it' worth, I want to chime in with my two cents on the…


Added by Dan Dunlop on March 20, 2010 at 4:30am — No Comments

New Healthcare Marketing Webinar Series

I've been invited by the Nebraska Hospital Association (NHA) to develop a webinar series for healthcare marketers. Over the next four months I'll have five webinars on a variety of topics. For three of the webinars I will have co-presenters from medical centers I currently work with. I've been…


Added by Dan Dunlop on March 19, 2010 at 4:00am — 3 Comments

More About Vermont's Proposed Ban on Hospital Advertising

Last week I wrote a post about Vermont's proposed ban on hospital advertising. Here's the link to my original post - My post took the form of a rant. Well, this week Marianne Aiello of… Continue

Added by Dan Dunlop on March 18, 2010 at 9:00am — No Comments

The Future Looks Bright

It was an exciting day yesterday. I did a root canal treatment in the morning and a graduating student in dentistry visited our clinic in the afternoon. Mike was just looking around,

trying to get a feel of the whole private practice thing. He was looking at

options available to him. We spent the rest of the afternoon talking about his

plans and seeing my…


Added by Robert J. Turner on March 18, 2010 at 12:49am — No Comments

What Do You Think of These "Best Doctors" Ads?

I find myself on airplanes quite a bit, and inevitably scan the airline magazines. Of course, what I end up examining are the healthcare advertisements. What irritates me to no end are the "Best Doctors" or "Top Doctors" print advertisements that appear in these publications. Is this any way to do physician marketing - or select a physician? I'm sure that most of the docs listed are fine physicians, but let's be real. I would think the only significant value of the ad is in the laminated copy… Continue

Added by Dan Dunlop on March 15, 2010 at 4:30pm — 10 Comments

Vermont Lawmakers Consider Ban on Hospital Advertising

I hope it is just a coincidence that 5 days after my visit to Southwestern Vermont Medical Center the Burlington Free Press (Burlington, VT) ran a story about a state legislator introducing legislation that would ban hospital advertising! You can check out the article… Continue

Added by Dan Dunlop on March 11, 2010 at 4:00am — 2 Comments

Future Docs Blog Offers Twitter Tips for Physicians

In a recent post of they tackle the top Twitter myths and dispense some good advice for physicians and future physicians considering the use of Twitter. Check out the post at Future Docs is a blog about medical education thoughts, news, policy, with tips for medical students and residents.

Some of the myths that tackle…

Added by Dan Dunlop on March 10, 2010 at 4:00am — No Comments

Webinar this Wednesday - Social Networking: A New Paradigm for Women's Health

Gabrielle DeTora, one of the bright minds in healthcare marketing, is leading a Webinar tomorrow on social media and women's health. I strongly encourage you to check it out. Here's the write up about the webinar:


Social Networking: A New Paradigm for Women's Health

Wednesday, March 10, 2010, 1:00 - 2:30 PM ET

Webinar Manager: Erin Dolleris

The paradigm… Continue

Added by Dan Dunlop on March 9, 2010 at 7:30am — No Comments

UI Health Care Says No to Social Networking Sites

In my HealthCare News Feed from (3/5/2010) there was a link to a story about the University of Iowa Hospitals and Clinics blocking social networking sites. The article is from and can be found at… Continue

Added by Dan Dunlop on March 8, 2010 at 4:00am — No Comments

Facebook: "Getting Older Without Getting Old"

My friend Ann Nickels from University Health Systems sent me a link to a New York Times article on Friday about the amazing way Facebook is able to keep maturing without losing it's appeal. As you probably know, longevity in social media is usually a road to irrelevance or uncoolness. …


Added by Dan Dunlop on March 7, 2010 at 12:08pm — No Comments

Meet Louis Evangelista and the Cooper Neurological Institute

I often write posts about hospitals and institutes, but the truth is that it's the people who make these organizations special. If the hospital has incredible technology, it's because someone fought for the budget to purchase that technology. It's because someone had a vision! And I really do meet some… Continue

Added by Dan Dunlop on March 6, 2010 at 7:30pm — No Comments

My Homecoming: Southwestern Vermont Medical Center

I spent Monday and Tuesday of this week visiting Kevin Robinson and his marketing team at Southwestern Vermont Medical Center (SVMC). What a great trip. To start with, Kevin and I have known each other for a couple of years; we first met at one of the Customer Based Marketing Strategies (CBM) conferences in Phoenix where we were both presenters. Kevin attended my session on echo branding. After my presentation we had a chance to talk and discovered that we had Vermont in common. I grew up in… Continue

Added by Dan Dunlop on March 4, 2010 at 11:00am — No Comments

Healthcare Reform Gets a Presidential Mashup

I thought I would share this article from Mashable on how the President is using Twitter to empower people to move healthcare reform through. There are interesting applications for this type of mashup for hospitals that are trying to get local approval to expand into a new region or help get local healthcare legislation through.…


Added by Brian Bierbaum on March 3, 2010 at 10:43am — No Comments

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