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March 2012 Blog Posts (16)

From Nike to Novant Health: Air Jordan

Everyone knows Michael Jordan. He has one of the best known personal brands in the world. He's endorsed everything from Nike to Hanes underwear to Gatorade. According to a recent article in Forbes Magazine, Michael is one of the best liked athletes of our time. Here's a quote from that story:

"Nielsen and E-Poll Market Research produce an N-Score for celebrities that measures appeal, likability and awareness. No athlete comes close to matching MJ’s stats who has an…
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Added by Dan Dunlop on March 29, 2012 at 12:23pm — No Comments

More Hospital Print Ads From My Bulletin Board

As I travel around the country, I tend to collect hospital and health system print ads. (I also collect ideas; many of which I share in my blog.) Below is a collection of healthcare ads I found in Hemispheres Magazine (United Airlines) as I traveled to the AAMC GIA conference last week. You'll notice that many of the ads are from Texas-based healthcare institutions including MD Anderson, Texas Heart Institute and UT Health (Mischer Neuroscience Institute of Memorial Hermann). I like to bring…

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Added by Dan Dunlop on March 28, 2012 at 7:00am — No Comments

Heart TV Campaign from Lexington Medical Center

In the past I've written blog posts about Lexington Medical Center (one of my firm's clients) and its quest to build a heart center. The process of…

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Added by Dan Dunlop on March 27, 2012 at 4:30pm — No Comments

Sometimes Being A Healthcare Marketer Has Its Perks

THE DIFFERENCE BETWEEN WORKING AND LIVING

I can remember a time, early in my career, when I realized that I hadn't really noticed the passing of the seasons for a couple of years. I was eager, working hard, trying to advance to a leadership position, and had essentially stopped living. Life was all about work and professional advancement. At some point I had a moment of self-awareness and committed to making a change. That was 1995 when I left my previous employer and joined Jennings.…

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Added by Dan Dunlop on March 23, 2012 at 7:00am — No Comments

Live This Week from Association of American Medical Colleges’ Group on Institutional Advancement National Professional Development Conference

For the next couple of days I will be blogging and tweeting from the Association of American Medical Colleges’ (AAMC) Group on Institutional Advancement (GIA) National Professional Development Conference. The conference is being held in Palm Springs, California from March 21 to March 24, 2012. I present on the morning of March 22. It has been several years…

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Added by Dan Dunlop on March 21, 2012 at 6:30am — No Comments

eHealthcare Strategy & Trends: March 2012

One of the people I enjoy connecting with when I attend healthcare marketing conferences is Michele von Dambrowski, publisher of eHealthcare Strategy & Trends. I've known Michele for a number of years and she has graciously attended several of…

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Added by Dan Dunlop on March 20, 2012 at 6:30am — No Comments

Is The Instant Gratification of the Internet Making Americans Impatient?

Is the instant gratification of the Internet affecting society in a negative manner? Is it making people more impatient? That's the subject of a new infographic from OnlineGraduatePrograms.com. After seeing my recent posts on the use of infographics in healthcare, the group that created this infographic contacted me, asking if I would be interested in sharing it on my blog. After reviewing their work, I would argue that we are not becoming impatient, rather, we seek out conveniences and…

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Added by Dan Dunlop on March 19, 2012 at 6:30am — No Comments

For Curiosity Seekers: More Hospital Print Ads

I regularly display hospital print ads on my blog. For me, it's helpful to see how other healthcare organizations are promoting themselves. This time I’m featuring print ads from hospitals in North Carolina. I found the ads in a recent edition of Business North Carolina magazine. It was a special healthcare issue. These ads have been scanned so the quality is somewhat diminished. After you review them, let me know what you think. Any favorites? Any missteps? Enjoy!…

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Added by Dan Dunlop on March 16, 2012 at 9:00am — No Comments

Once upon a time or How the medical man saw the light

Once upon a time people used to know who to go to when they felt unwell. This person used to live in a larger cave than most and had all the bones, hairs and leaves hanging from the cave wall to ensure a speedy recovery for all that came to this knowledgeable individual.

Over the years and as the community grew, the ancestors of this honorable person wishing to keep the tradition of this family, decided to put outside their home a sign indicating that not only would they be prepared…

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Added by David Nicholls on March 14, 2012 at 2:18pm — No Comments

Hope Lives Here: Hospital Employee-Produced Video

Last March I wrote a blog post about Lexington Medical Center's employee-produced video promoting their Employee Giving Campaign. The video was produced in-house by the marketing staff at Lexington Medical Center (West Columbia, SC), and one of the employees composed the theme song, wrote the lyrics and edited…

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Added by Dan Dunlop on March 13, 2012 at 8:30am — No Comments

A New Healthcare Social Media Blog Carnival

Have you ever heard of a blog carnival? Wikipedia defines blog carnival as a "blog article that contains links to other articles covering a specific topic. Most blog carnivals are hosted by a rotating list of frequent contributors to the carnival, and serve to both generate new posts by contributors and highlight new bloggers posting matter in that subject area." There are several successful healthcare blog carnivals in existence including…

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Added by Dan Dunlop on March 12, 2012 at 6:30am — No Comments

More Health-Related Infographics

Yesterday I published a post about the use of infographics in healthcare. That post led a number of people to send me links to other interesting health-related infographics. I thought I would share them here. I've also created a pinboard on Pinterest with a collection of healthcare infographics. You can find it at…

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Added by Dan Dunlop on March 9, 2012 at 7:00am — No Comments

Infographics in Healthcare

The subject of infographics came up yesterday during a consulting engagement with a group of fundraisers (development officers). We were discussing marketing trends and they were unfamiliar with the concept of the "infographic." So, I started pulling up various infographics on my iPhone to share with them and demonstrate the concept. This was one of the images we found when we Googled "social media infographics." A number of hospital and healthcare related infographics follow below. Enjoy!…

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Added by Dan Dunlop on March 8, 2012 at 8:30am — No Comments

Medical Tourism Ads

On a recent business trip, I picked up a copy of Delta's Sky Magazine. The issue contained a special section on medical tourism. When I returned to my office I scanned several of the ads so I could share them on my blog. Please note that because these are scanned ads, the quality has been diminished. That said, take a look at the ads and let me know what you think. There's quite a variety.…

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Added by Dan Dunlop on March 7, 2012 at 6:30am — No Comments

Good Guys Prevail, Part 2

On October 7, 2011, I wrote a post titled "Sometimes the Good Guys Prevail and the Community Wins." In writing the post, I was…

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Added by Dan Dunlop on March 6, 2012 at 6:30am — No Comments

The Blossoming of a Healthcare Brand

Over the last few months I've written several posts about the launch of the new Vidant Health brand in eastern North Carolina ("Launch Day for a New Health System Brand" & "…

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Added by Dan Dunlop on March 2, 2012 at 9:39am — No Comments

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