On Monday morning I'll be heading out to Phoenix to attend the Thirteenth National Forum on Customer Based Marketing Strategies. It promises to be a very interesting conference.
On Tuesday, I will be one of the featured speakers, delivering a presentation on echo-branding. I'll review a couple of examples from different ends of the spectrum: The Tufts Pediatric Specialty Campaign and the UNC Heart Center Campaign. Although these campaigns targeted very different audiences, they both… Continue