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April 2008 Blog Posts (3)

Advertising: A Fourth Grader's Perspective

This year my stepdaughter Meg is in fourth grade. For one of her class projects, she surprised me by deciding to focus on advertising. It surprised me because she's never really shown a lot of interest in what I do for living, although she has attended her fair share of press conferences, specialty center grand openings, and the like. There was one time years ago when Meg and I attended a press conference for the launch of the UNC Heart Center. When we arrived she was really excited to see that… Continue

Added by Dan Dunlop on April 23, 2008 at 4:13pm — 1 Comment

Content, Communities & Social Media

Last week I attended the Customer Based Marketing Strategies conference in Phoenix. The morning of my presentation I attended a talk by Shel Holtz. For me, it was the highlight of the conference. Finally there was someone in healthcare marketing talking about the importance of social media.

In my own marketing practice I find that most healthcare organizations have been slow to embrace social media as an important tool for telling their brand story. The point I always try to make is… Continue

Added by Dan Dunlop on April 16, 2008 at 3:30pm — No Comments

National Forum on Customer Based Marketing Strategies

On Monday morning I'll be heading out to Phoenix to attend the Thirteenth National Forum on Customer Based Marketing Strategies. It promises to be a very interesting conference.

On Tuesday, I will be one of the featured speakers, delivering a presentation on echo-branding. I'll review a couple of examples from different ends of the spectrum: The Tufts Pediatric Specialty Campaign and the UNC Heart Center Campaign. Although these campaigns targeted very different audiences, they both… Continue

Added by Dan Dunlop on April 3, 2008 at 12:00pm — No Comments

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