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April 2010 Blog Posts (19)

Boutique Orange County Healthcare Advertising Agency TRAFFIKhealth Announces Creative Team Updates

After rejoining TRAFFIKhealth in 2009 after a brief independent stint, Canadian Art Director

Morin has begun to build a team of diverse creatives with one goal in mind: to permanently change how Medicare sector advertising is done.

Added to the team was Web/Motion Graphics Designer Chia-Yi Mou, from Red Chamber and Mfactor, with a love of illustration, typography. Jose R. Gonzalez III, Photoshop Artist/Graphic Designer, is not only known for his work in the entertainment industry… Continue

Added by David Morin on April 30, 2010 at 9:30pm — No Comments

Orange County Advertising Agency TRAFFIK Announces Healthcare Advertising Award Victories

Advertising agency TRAFFIK, located in Irvine, California, is announcing five total wins in the Twenty-Seventh Annual Healthcare Advertising Awards, the industry’s oldest, largest (with over 4000 entries) and most highly respected healthcare advertising awards competition. The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, the leading healthcare marketing, advertising and strategic development publication in the business.

Out of the aforementioned 4000+… Continue

Added by David Morin on April 30, 2010 at 9:30pm — No Comments

Healthcare Advertising Awards Winners Announced

Earlier this week when I was in Boston on business, I received an email notifying me that the winners of the Twenty Seventh Annual Healthcare Advertising Awards had been announced and were available online. If you'd like to check out the winners for yourself, go to This national awards competition… Continue

Added by Dan Dunlop on April 30, 2010 at 5:30pm — No Comments

More Hospital/Healthcare Ads from National Publications

About a week ago I wrote a post that showed a number of healthcare ads that I had clipped from publications. The post can be found at The response to the post was really positive, so I thought I'd share another batch of ads that I clipped this week. I'm always trying to keep my staff informed about what other marketers are doing in the industry. As part of that effort, I… Continue

Added by Dan Dunlop on April 29, 2010 at 4:00pm — No Comments

Where do you find Excellent Jobs in the Healthcare Field? provides a comprehensive job search for professionals seeking healthcare jobs.

PLANTATION, FL– April 29, 2010 – is a free career resource launched by for jobseekers in the medical profession. The site aggregates job listings from a variety of medical career resources including newspapers, job boards, employer websites, and applicant tracking systems and produces a comprehensive list of jobs in the health… Continue

Added by Trevor V. on April 29, 2010 at 2:00pm — No Comments

Right at Home's 2009 Revenue Earnings

Check out Right at Home's 2009 record-breaking earnings of 24% increase in revenue.

Added by Robert L. McClenahan on April 29, 2010 at 1:31pm — No Comments

"Three Southern Idioms Healthcare Marketers Should Live By"

Check out Marianne Aiello's very entertaining article recapping her take-aways from her trip to the CBM conference in Atlanta. The title of the article is "Three Southern Idioms Healthcare Marketers Should Live By." You can find her article on the HealthLeaders website at… Continue

Added by Dan Dunlop on April 25, 2010 at 5:02pm — No Comments

Right at Home International Franchise Corporate Headquarters

Right at Home Corporate Introduction…


Added by Robert L. McClenahan on April 22, 2010 at 3:42pm — No Comments

Bellly Fat and Dementia: Is There a Connection?

The article below appears in Caring Right at Home enewsletter and was authored by my colleague, Angel Roeber. This is an interesting read that I thought bloggers might find insightful.

Rob McClenahan

Social Media Specialist

Right at Home

Belly Fat and Dementia: Is There a Connection?…


Added by Robert L. McClenahan on April 22, 2010 at 2:51pm — No Comments

A Recent Sampling of National Ads from Major Medical Centers

When I see national ads from medical centers I tend to cut them out and put them on the bulletin board at work - for better or worse.

Consider this post an inside look at the bulletin board at Jennings. Just because I am featuring these ads does not mean that I am endorsing them as quality healthcare advertising. I just think it is helpful to see what's out there - and how they vary in tonality, design and messaging. Take a look below and let me know which ads you find appealing. And… Continue

Added by Dan Dunlop on April 20, 2010 at 5:18pm — 10 Comments

San Diego Pediatric Advanced Life Support: What you Should Know


Pediatric Advanced Life Support (PALS) certification is designed for health care providers including nurses, doctors, respiratory therapists and emergency personnel. Each of these specialties has its own requirements for education, licensure and/or certification. Before starting a PALS course, you will typically need to demonstrate current certification in Basic Life Support/Cardiopulmonary… Continue

Added by Hearts & Hoses on April 16, 2010 at 2:06am — No Comments

Day 2 at CBM 2010

Another good day today at CBM 2010. One of the great things about coming to this conference is reconnecting with so many terrific healthcare marketers. As a bonus, I got to hang out with Richard Cohen of Healthcare Marketing Report and Marianne Aiello of HealthLeaders. They were both here covering the conference for their publications. Richard and I have known each other for years and he has generously allowed me to contribute to his publication several times. Marianne is a rising star at… Continue

Added by Dan Dunlop on April 15, 2010 at 9:30pm — No Comments

CBM 2010 - Day One General Session

We had an interesting general session today presented by Bob Isherwood - a guy with some big agency experience. I'm always a little leery going into presentations like this at healthcare marketing conferences because often the speaker won't make his or her experience relevant to healthcare, or they fail in the attempt. To my delight, Bob did a nice job of connecting his experience and views on advertising with what we do in healthcare.

What surprised me about the presentation was the… Continue

Added by Dan Dunlop on April 14, 2010 at 5:00pm — No Comments

Recognizing Employees during National Hospital Week

This is my first go at blogging, but I'm very excited to give it a try.

Added by Gena Linville on April 14, 2010 at 3:50pm — 1 Comment

First Session of CBM 2010

I just attended my first session of the 2010 CBM conference. The presenters were Linda MacCracken of Thomson Reuters and Andrew Snyder of Saint Joseph Regional Medical Center (South Bend, Indiana). Their topic was “Reaching Multiple Generations: Message & Means.” They pointed out how…


Added by Dan Dunlop on April 14, 2010 at 3:30pm — No Comments

Gillette Children's Cure Pity Campaign

This weekend a friend of mine forwarded me a link to the website, thinking I'd be interested. He was right. What a phenomenal campaign by Gillette Children's Specialty Healthcare. For the viewer, it takes sick kids and turns them from patients back into… Continue

Added by Dan Dunlop on April 13, 2010 at 4:00am — No Comments

Blogging Live from the CBM Conference this Week

The Fifteenth Annual National Forum on Customer Based Marketing Strategies takes place this week in Atlanta. I’ll be in attendance and posting commentary on my blog. I’ll also be tweeting (@dandunlop) if I can manage to juggle all the social media activities. It is a lot to keep up with. I’ll also be presenting, together with Tim Brennan of Tufts Medical Center, on Thursday afternoon. Judy Neiman from the Forum for Healthcare Strategy was kind enough to invite us to present. Honestly, I can’t… Continue

Added by Dan Dunlop on April 12, 2010 at 4:30am — No Comments

My Commute To Work This Week

As I was flying to Boston at 6am on Wednesday, I thought about how lucky I am to have such an amazingly beautiful commute to work! For the last couple of weeks I've been working in the New England. It was Southwestern Vermont last week and the Boston area this week. Here's a look at my commute Wednesday morning:

My guess is that you'll agree with me that in this day and age it is easy to be negative about air travel. It is such a hassle compared… Continue

Added by Dan Dunlop on April 9, 2010 at 5:00pm — No Comments

2010 SHSMD Annual Educational Conference

Yesterday I learned that Mark Shelley (Lexington Medical Center, West Columbia, SC) and I will be presenting together at the 2010 SHSMD conference. I was excited to get the email notification. I’ve found that it is a challenge to get a speaker’s proposal accepted by the conference planning committee. I applied for several years before I finally broke through and made it onto their conference faculty. Fortunately, this will be my third year in a row presenting. I’ve learned to never take it for… Continue

Added by Dan Dunlop on April 8, 2010 at 4:30am — No Comments

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