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April 2011 Blog Posts (22)

Live from the 2011 CHPRMS Spring Conference

This morning I'm attending the Spring Conference of the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS). I attend a variety of healthcare marketing conferences throughout the year but this one is special because it is in my backyard. With my firm being based in North Carolina, CHPRMS is our regional society. This is a great event for reconnecting with healthcare marketing professionals in the Carolinas although I've noticed that several of old guard are not here this… Continue

Added by Dan Dunlop on April 29, 2011 at 10:30am — No Comments

A Vision of Healthcare's Future from Microsoft

I ran across this video on the Malaysia Healthcare website. I believe the link was Tweeted by @KevinBConnolly. The Malaysia Healthcare website promotes Malaysia globally as a preferred healthcare destination. It positions the country as a one stop destination for all… Continue

Added by Dan Dunlop on April 27, 2011 at 5:00am — No Comments

Additional Hospital Print Ads From My Bulletin Board

I regularly display hospital print ads on my blog. This time I'm featuring print ads from hospitals in North Carolina. I found the ads in a recent edition of Business North Carolina magazine. It was a special healthcare issue. As you'll notice, many of the ads are focused on cardiovascular services. I present them to you in the spirit of sharing and welcome your comments relative to the perceived quality of the various print ad executions. One caveat: I scanned these ads so the quality… Continue

Added by Dan Dunlop on April 26, 2011 at 5:00am — No Comments

BCBSNC Defends Its Goat Campaign

Earlier this week I published a blog post that was critical of the new ad campaign that BCBS of North Carolina has launched. BCBSNC was quick to comment on my post with a… Continue

Added by Dan Dunlop on April 25, 2011 at 5:00am — No Comments

Rebuilding CPMC: Modernized Care Delivery & Earthquake Safety

California law (SB 1953) requires all hospital inpatient facilities to meet stricter earthquake safety standards no later than January 1, 2015. For many hospitals, this means extensive renovations or total redevelopment. California Pacific Medical Center (CPMC) is taking this opportunity to modernize its care delivery system,… Continue

Added by Dan Dunlop on April 22, 2011 at 5:30am — No Comments

A Diversion From Healthcare Marketing

Each year my firm handles the PR for the Full Frame Documentary Film Festival in Durham, NC. This is an incredible four day event with filmmakers and journalists attending from all over the country and around the world. We manage the PR and staff the press room for all four days of the Festival. For me, this is a great diversion from business as usual.

Each year something memorable happens for me at the Festival. A couple years ago I got to meet Wavy Gravy, the legend from the…


Added by Dan Dunlop on April 21, 2011 at 5:00am — No Comments

BCBS Puts The Focus On Scapegoats

BCBS of North Carolina has gone off the deep end with its new "Scapegoat" campaign. This attention-getting campaign asks the question (only to dismiss it later): Who's responsible for rising medical costs? And then offers up a number of scapegoats: attorneys, doctors, hospitals, individuals, insurers and pharmaceutical companies. Here's how BCBS NC explains the… Continue

Added by Dan Dunlop on April 20, 2011 at 5:00am — No Comments

Need Ideas for National Hospital Week...

I'm having trouble coming up with creative ways to celebrate National Hospital Week with our employees.  If anyone has any ideas I would love to hear them.



Added by Gena Linville on April 19, 2011 at 3:19pm — No Comments

Untold Health Stories by William Heisel

William Heisel, a well-respected health journalist, blogger and investigative reporter, has brought us an exceptional three-part series of blog posts about health workers inadvertently passing along communicable pathogens that may lead to deadly infections, primarily because of their choice to wear contaminated clothing… Continue

Added by Dan Dunlop on April 19, 2011 at 5:00am — No Comments

Videos from Ragan-Swedish Conference

Last week, Swedish Health Services and Ragan Communications came together in Seattle to present “The Role of Social Media in Engaging Patients, Employees and the Media.” At the conference the folks from Weber Shandwick | Seattle caught a couple prominent social media thought leaders on video: Lee Aase, director of the Mayo Clinic Center for Social Media, and Dana Lewis, interactive marketing specialist for Swedish Health Services. The videos are on YouTube and you can view them below in this… Continue

Added by Dan Dunlop on April 18, 2011 at 5:00am — No Comments

The Kaiser Permanente Center for Total Health

There's a new attraction in Washington, D.C. near Union Station, and the focus is on generating conversations about health. It's the new Kaiser Permanente Center for Total Health. It is a unique educational venue with interactive touchscreen exhibits, state-of-the-art health technology displays, and a conference center. The Center for Total Health contains unique activities that are designed to pique visitors' interest in their health, their families' health, and the health of the community.… Continue

Added by Dan Dunlop on April 15, 2011 at 5:00am — No Comments

Personal Genetic Information: On Sale Now!

I have to say that I find this intriguing. A colleague of mine sent me a promotional offer by this firm where a consumer can get a free DNA analysis in exchange for signing a long term contract for genetic services. Wow!

23andMe seeks to be the world's most trusted source of personal genetic information. Want… Continue

Added by Dan Dunlop on April 14, 2011 at 4:30am — No Comments

What Happens When Nurses Strike?

My friends at Tufts Medical Center in Boston have been negotiating with the Massachusetts Nurses Association/National Nurses United (unions) for the last several months. At a time when Tufts Medical Center has been pursuing innovative approaches to care delivery and quality improvement while trying to meet the harsh economic… Continue

Added by Dan Dunlop on April 13, 2011 at 5:00am — No Comments

Healthcare Marketing Milestones

My friends at Interval, a healthcare marketing firm in MN, are preparing to launch their 100th podcast. In honor of that event, they asked some of us in the industry to prepare short videos speaking to the most significant changes that have taken place in healthcare marketing over the last five years. This weekend I recorded my video and sent it off to them. After viewing it, I decided I would share it with you via my blog. Enjoy!

Post by Dan Dunlop, The… Continue

Added by Dan Dunlop on April 12, 2011 at 4:30am — No Comments

Your Health In Your Pocket

The folks at Southcoast Health System (not a client of mine) have introduced a new mobile health app: MyHealth App for the iPhone ( If you're not familiar with Southcoast Health System, it offers an integrated continuum of health services throughout Southeastern Massachusetts and East Bay, Rhode Island. Its VP of marketing and public affairs,… Continue

Added by Dan Dunlop on April 11, 2011 at 4:30am — No Comments

Hospitals Engaging Moms With Blogs: HMSS Presentation

Okay, it has been a week since the conference and I have finally found the time to edit my presentation from the 2011 Healthcare Marketing Strategies Summit (HMSS) in Orlando. In my presentation I spoke about using blogs to engage busy moms. Case studies include blog promotions developed by Lowell General Hospital and Signature Healthcare, both in affiliation with Tufts Medical Center (Boston). The video appears below. Enjoy!…


Added by Dan Dunlop on April 8, 2011 at 5:00am — No Comments

Lowell General Hospital's TeamWalk Video

Check out this fun video from my clients at Lowell General Hospital in Lowell, Massachusetts. The video promotes their TeamWalk for CancerCare annual fundraiser. A great cause (more promotional details below the video). Enjoy!

Ignite Hope, Inspire Courage, join Lowell General Hospital's TeamWalk for CancerCare, Sunday, May 15, 2011 at the Tsongas Center at UMASS Lowell. For more information or to register, visit… Continue

Added by Dan Dunlop on April 7, 2011 at 5:00am — No Comments

Growing Women Services: Video Presentation

While attending the 2011 Healthcare Marketing Strategies Summit (HMSS), I sat in on this terrific presentation on marketing women's health. Last week I posted a segment of that presentation on my blog. Since then I have uploaded the entire presentation, with only minor edits, to my Vimeo account. These marketers (Merri Alessi, Jane Haas, and Gabrielle DeTora) have a great story to tell about their successes marketing women's services. See the video below.…


Added by Dan Dunlop on April 6, 2011 at 4:30am — No Comments

Building Your Brand With Wellness: Video Presentation

At the 2011 Healthcare Marketing Strategies Summit (HMSS), my friends Chris Bevolo (Interval) and Chris Boyer (Inova Health System) presented on the topic of engaging consumers with wellness. These are two marketers I respect a great deal. They are industry thought leaders and their message is highly accessible. I managed to record their HMSS 2011 presentation on my Flip camera and the bulk of the presentation appears in the video below. Enjoy!…


Added by Dan Dunlop on April 5, 2011 at 8:00am — No Comments

Mayo Clinic Leader Joins UHS as President

Yesterday one of the health systems I work with generated big news by landing a Mayo Clinic executive as its new president. This doesn't happen everyday, so I have decided to share the news via my blog. Here's the news as released yesterday:

University Health Systems of Eastern Carolina announced today… Continue

Added by Dan Dunlop on April 5, 2011 at 4:30am — No Comments

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