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April 2013 Blog Posts (5)

The Word of the Day is Community

A few weeks ago I gave a talk at the 2013 Pelvic Health Conference in Denver, Colorado, and my focus was on the need for healthcare marketers to build communities of shared interest. These are niche online communities that give patients the opportunity to engage with others who are going through, or have gone through, similar circumstances. When you get a diagnosis, it is natural to want to seek out others who have faced the same set of challenges. Their experience and guidance can be…


Added by Dan Dunlop on April 8, 2013 at 7:00am — No Comments

What Does It Take to Become a Doctor: The Dedicated Doctor Infographic

"In 2006, in response to concerns of a likely future physician shortage, the AAMC recommended a 30 percent increase in U.S. medical school enrollment by 2015. This recommendation used the first-year enrollment of 16,488 students in 2002 as a baseline. A 30 percent increase would thus lead to 21,434 first-year medical students enrolling by 2015, an increase of 4,946 students." (Source: AAMC Report - Results of the 2011 Medical School Enrollment Survey)…


Added by Dan Dunlop on April 5, 2013 at 7:00am — No Comments

Uninsured and Unhealthy: New Infographic

This infographic depicts the health insurance woes of African Americans and Hispanics using data from the National Health Interview Survey of the Center for Disease Control and Prevention, corroborated by data from the US Census Bureau. As a quick overview, in 2012, only 11.2% of non-hispanic Whites in the U.S. were uninsured. Meanwhile, 17.4% of non-Hispanic Blacks were uninsured; this was significantly lower than the 29.4% recorded for Hispanics. This infographic shows the general health…


Added by Dan Dunlop on April 4, 2013 at 7:30am — No Comments

Speaking Tomorrow at the AAMC GIA Conference

Tomorrow I will be speaking at the AAMC GIA National Professional Development Conference in Hollywood, Florida. This is my second year in a row speaking at this conference and I am honored to have been invited back. Brooke Tyson Hynes (Tufts Medical Center) and I will present an…


Added by Dan Dunlop on April 3, 2013 at 7:00am — No Comments

Shut Up and Listen to the Voice of the Patient (Please)

The voice of the patient - we don't hear it nearly enough. That may sound strange but it is the truth. Healthcare marketers need to open themselves up to patient stories and patient experiences. This is a huge shortcoming in the current healthcare marketing paradigm. Simply put, we don't spend a lot of time listening to our most important constituents -…


Added by Dan Dunlop on April 2, 2013 at 8:57am — No Comments

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