The Healthcare Marketing Community and Blog

The Industry's Healthcare Marketing Idea Exchange

May 2007 Blog Posts (1)

Connecting with Boomers

Within this industry, most of us share the desire to communicate effectively with the large and affluent Boomer population. It is my belief that one of the best ways to capture the imagination of Boomers

is to understand them and speak to their primary emotional drivers

through your marketing. Of the advertising that we have tested with

Boomers, the creative that has resonated most powerfully has embodied

this principle. The UNC… Continue

Added by Dan Dunlop on May 1, 2007 at 4:00pm — No Comments

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