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May 2008 Blog Posts (3)

Marketing 2.0

First thing this morning I met with Barbara Rimer, the Dean of the UNC School of Public Health, along with David Potenziani, Senior Associate Dean for Planning, Coordination and Administration. As you may know, the UNC School of Public Health is ranked as the top public school of public health in the nation. Years ago I would guest lecture regularly in one of their graduate programs, so I was particularly interested in this opportunity to meet with a couple of their key leaders.



For… Continue

Added by Dan Dunlop on May 30, 2008 at 3:45pm — No Comments

The Changing Nature of Marketing

This may have been obvious to the rest of you for some time, but for me it is a fairly recent revelation: the very nature of marketing is changing. There was a time, not so long ago, when marketers were primarily storytellers. Our job was to engage audiences with specific messages about brands, products or services. In many ways, it was a one-way conversation - a monologue rather than a dialogue.



Today, the role of marketers is rapidly changing. As I see it, our role is now primarily… Continue

Added by Dan Dunlop on May 14, 2008 at 1:02pm — 3 Comments

The 'Green' Marketing Wave

I am overwhelmed by the sheer quantity of marketers jumping on the 'green' bandwagon. These green ads and green promotions are everywhere. Everyone is trying to cash in on the movement. My local business journal now has a special 'green' edition. I received a postcard in today's mail promoting the green edition and will cynically mention that nowhere was it mentioned that the piece was printed on recycled paper. Hmmm, just how green are they?



Today there are ad agencies that… Continue

Added by Dan Dunlop on May 12, 2008 at 5:06pm — 1 Comment

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