This may have been obvious to the rest of you for some time, but for me it is a fairly recent revelation: the very nature of marketing is changing. There was a time, not so long ago, when marketers were primarily storytellers. Our job was to engage audiences with specific messages about brands, products or services. In many ways, it was a one-way conversation - a monologue rather than a dialogue.
Today, the role of marketers is rapidly changing. As I see it, our role is now primarily… Continue