I have to admit that May is already a blur. I'm already knee deep in June. It's Saturday morning, May 30th, and I'm at home, on the couch, drinking coffee, and watching SportsCenter on ESPN. My head is still spinning from the month that I just completed. One of my philosophies is that it is important as a marketer to take stock of what you've accomplished - whether you do it monthly or quarterly. The work never ends, so every once in a while, take an hour and put together a month in review.… Continue
Added by Dan Dunlop on May 30, 2009 at 6:16pm —
Are you familiar with Wellsphere
? The Wellsphere HealthBlogger Network is "the world's premier network of health writers, including nearly 2,000 of the Web's leading health bloggers." You can check out Wellsphere online at www.wellsphere.com.…
Added by Dan Dunlop on May 29, 2009 at 11:30am —
I've been watching the Twitter phenomenon in healthcare with interest. Indeed, what began as a surefire PR tactic has continued to morph as public opinion questions the value, even the ethical and legal implications, of Twitter in the OR. Naturally, the market leaders have already begun to re-focus – using Twitter as a hyper-targeting communications tool to keep family and referring physicians informed - rather than merely to obtain coverage on the local news. Still, the marketing implications… Continue
Added by Craig Gagnon on May 29, 2009 at 10:07am —
I'm a subscriber to Infection Control Today
(ICT) magazine, and follow it online as often as possible to stay current on infection control issues - with hand hygiene being one of my favorite topics of late. A couple of months ago I was reading a post on Kelly Pyrek's blog, she's the Editor in Chief… Continue
Added by Dan Dunlop on May 28, 2009 at 9:30am —
At a time when employers are cutting back on their contributions to employee healthcare costs, expecting employees to pick up more of the tab, a new report indicates that many of those same employers are putting a renewed interest in employee wellness programs. The idea is to get employees to adopt healthier lifestyles which in turn should help reduce overall healthcare costs for the organization and the individual. This is the subject of a recent story in The New York Times
Added by Dan Dunlop on May 27, 2009 at 4:30am —
Dan and Friends -
Just a quick note to say, "Thank you" for the kind introduction to the group. As they say in sports radio, "long time listener, first time caller," and I have read Dan's work for quite a while. Impressed with what I'd seen, I was confident introducing myself and my little blog to Dan was a good decision - I'd get good advice from someone in the know.
OK, this meeting of the Mutual Admiration Society is adjourned!
To expand on a point in Dan's… Continue
Added by Dan Miers on May 26, 2009 at 12:23pm —
In my spare time, I've been reading the various texts that keep coming out about social media. The latest was Joel Comm's Twitter Power
. For me, it is getting hard to be have a balanced perspective about all of these introductory social media books. My current point of view is that most of them don't share enough detail to be useful and only skim the surface. Think of these texts as a starting point - and little more.
only slightly exceeds those… Continue
Added by Dan Dunlop on May 26, 2009 at 9:00am —
In the May 24, 2009 edition of the New York Times
, there's a really good article
about hospitals using web 2.0 tools in their marketing. The article is titled "Webcast Your Brain Surgery? Hospitals See Marketing Tool." Click here
to access the article.
"Faced with economic pressures and patients with abundant choices, hospitals are using unconventional, even audacious, ways of connecting directly… Continue
Added by Dan Dunlop on May 25, 2009 at 1:00pm —
I was in a meeting the other day at a major medical center, and we were talking about hand hygiene compliance. The chief nursing officer and I were exchanging our thoughts on the matter when I said something that really seemed to get her attention. We were looking at a canned hand hygiene program where most of the messaging was about 'germs.' In looking over the campaign, it struck me that the messaging was all wrong. This campaign wasn't speaking to anyone - it was talking about something. And… Continue
Added by Dan Dunlop on May 22, 2009 at 8:02am —
Most of us think of empathy as a personal quality. According to Wellcoaches, a company that trains health and wellness coaches for individuals and corporations, empathy is a critical success factor in helping clients make lifestyle changes to achieve their wellness goals.
As a coach and a marketer, I couldn’t agree more. So, what does a brand have to be to exude empathy? Empathic brands, by their very nature, create a personal… Continue
Added by Kelley Connors on May 21, 2009 at 9:29pm —
When I was attending the NESHCo Spring Symposium a couple of weeks ago, I spent some time chatting with Dan Miers of SPM. We're in the same business, working in the same industry, and we were both presenters that particular day. I thoroughly enjoyed Dan's presentation (about marketing in a recession) and wrote a quick post about it.
Later that evening Dan suggested I check out his new blog - admittedly a fledgling effort. Dan is a really smart guy with a sharp, analytical mind. And… Continue
Added by Dan Dunlop on May 21, 2009 at 6:30pm —
Today on my LinkedIn Health 2.0 Group I was directed to a really interesting healthcare blog called Healthy Spaces Rx
: Analysis of Consumer-Driven Trends in Healthcare. "HealthySpacesRx
was founded on the belief that technology has a positive role to play in the evolution of the health care system. It is a both a forum for broader discussion on the challenging nature of health care reform and practical steps to address the increasingly holistic… Continue
Added by Dan Dunlop on May 20, 2009 at 8:31pm —
About 10 days ago I was contacted by Kim Painter, USA Today
health columnist, as a source for a piece she was writing on the impact of the Swine Flu on hand hygiene behavior in America. As you've no doubt noticed, the Swine Flu and the importance of handwashing have gotten a lot of attention recently. Even President Obama has been recruited to promote the public health benefits of proper hand hygiene.…
Added by Dan Dunlop on May 18, 2009 at 3:30pm —
On May 3, there was an interesting article in the New York Times
titled "No Actors, Just Patients in Unvarnished Spots for Hospitals." The article discusses a new trend in healthcare advertising, making ads that are more real - perhaps reflecting the spirit of facebook and YouTube. If you're doing traditional healthcare advertising, you'll want to check out this piece in the Times
. Go to http://tinyurl.com/o7pvhx
Post by Dan… Continue
Added by Dan Dunlop on May 16, 2009 at 10:30am —
If you read my blogs, you have more than likely figured out that I am very interested in the entire green movement in healthcare. I've given talks about the subject at the 2009 National Forum for Customer Based Marketing Strategies and the Spring 2009 Symposium of the New England Society for Healthcare Communications.
The green movement is starting to get more play in mainstream healthcare media, including this month's HealthLeaders
Added by Dan Dunlop on May 15, 2009 at 8:30am —
From my perspective, there are three things worth noting about the May issue of Healthcare Marketing Report (HMR)
, May is HMR
's awards issue. On page 23 of the publication they list those entries that received 'Best of Show' honors in the 26th Annual Healthcare Advertising Awards. This is the biggest and most respected competition of its kind.
, there's a story on hospital call in shows (begins on page 11) that features Rex… Continue
Added by Dan Dunlop on May 11, 2009 at 5:00pm —
On Friday I was a speaker at the Spring 2009 Conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS
). More importantly, I was an attendee and had the opportunity to reconnect with many of my colleagues from the Society. If you'd… Continue
Added by Dan Dunlop on May 9, 2009 at 5:00am —
This morning I am sitting in on a presentation by my social media colleague, Keith Fontaine of William W. Backus Hospital. Keith is a member of the Healthcare Marketing Community
and a real contributor to the group. So, he lives social media, understands it, and is an evangelist carrying the message of social media to his peers. Today he's doing it at the New England Society for Healthcare Communications (… Continue
Added by Dan Dunlop on May 6, 2009 at 10:06am —
Marketing in a Recession
I'm attending the first day of the Spring Symposium for the New England Society for Healthcare Communications. I just sat in on a terrific keynote session by Dan Miers of SPM Marketing. The title of his talk was "Healthcare Marketing Strategy for a Sagging Economy." Dan armed this group of healthcare marketers with the rationale they need to defend their budgets (and their departments) during this recession. This was a valuable session and Dan is a… Continue
Added by Dan Dunlop on May 5, 2009 at 11:00am —
Originally Posted By Damjan DeNoble on Asia Health Care Blog
Marketing a health product is tricky business in China. Marketers have to comply with a very restrictive set of advertising regulations and still find a way to make consumers connect to the product being advertised.
Added by Damjan D. on May 5, 2009 at 9:59am —