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May 2013 Blog Posts (6)

Ragan's Health Care Summit for PR & Marketing Communicators

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Over the years I've developed a great relationship with the folks at Ragan Communications. I write for their Health Care Communications News and usually attend at least one of their conferences each year. Mark Ragan and his team do a really nice job with healthcare communications - particularly healthcare social media.

Coming up on July 23 in…

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Added by Dan Dunlop on May 23, 2013 at 8:53am — No Comments

Affordable Care Act: "Let's Talk Cost" BCBS NC Commercial

This TV spot from BCBS of North Carolina intrigues me. It uses an infographic look (oh so popular) and give it life through animation. I also like the tone of the commercial. BCBS is taking issues that confuse the general population and is trying to create understanding by making very simple points. Of course, they don't mention their role in driving up the cost of healthcare, but this is about their agenda and communicating their perspective. The messaging is not balanced, but it is…

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Added by Dan Dunlop on May 12, 2013 at 8:30am — No Comments

Video Clip From My 2013 PRSA Health Academy Presentation

Below is a video clip of the first 30 minutes of my presentation last week at the 2013 PRSA Health Academy. The subject of the presentation was "Using Blogs to Engage Female Healthcare Consumers." Tim Brennan of Tufts Medical Center was scheduled to be my co-presenter but got a bad case of food poisoning after eating in one of the local dining establishments. (Unfortunately, I selected the restaurant.) So, I flew solo. Enjoy the presentation.…

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Added by Dan Dunlop on May 11, 2013 at 9:30am — No Comments

Infographic: What's Missing from Most Healthcare Marketing Programs?

Not long ago I was on an airplane and started making a list of the major elements that are missing from many hospital marketing programs. Those are the kind of things I do at 30,000 feet. I thought the list was going to become a blog post, but as it grew, I realized I wanted a more graphic presentation. That's when I decided an infographic was in my future. The…

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Added by Dan Dunlop on May 10, 2013 at 11:00am — No Comments

Tweet Binder's look at the 2013 Healthcare Marketing Strategies Summit

After seeing my blog post with Twitter stats from the 2013 Healthcare Marketing Strategies Summit (#hcms13), Jon Alzueta forwarded me a link (via Twitter) to Tweet Binder's analysis of the same data. Here's how Tweet Binder shows the Twitter activity and impact from the Summit: (Click on any of the image below to enlarge)…

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Added by Dan Dunlop on May 9, 2013 at 11:00am — No Comments

A Day at the PRSA Health Academy: Shrimp, Mommy Blogs & Healthcare PR

I had a blast today attending and serving as a speaker at the PRSA Health Academy. It is always rewarding to meet other healthcare communicators and marketing professionals and to reconnect with old friends. My friend and editor Jessica Levco from Ragan Communications sat in on my session and that was such a nice surprise. It was great to have her tweeting throughout my talk. Thanks…

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Added by Dan Dunlop on May 2, 2013 at 11:00am — No Comments

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