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June 2007 Blog Posts (2)

Are You Hitting The Right Nerve?

Lately my firm has been working with Tufts-New England Medical Center in Boston, which has meant a lot of time for reading on airplanes and in airports. Last week, on a flight to Boston, I read Barbara Lehman’s Hitting the Right Nerve. The book is about marketing health services to women. To some extent, Barbara Lehman was a pioneer in healthcare marketing when she published her 1987 text, Reaching Women: The Way To Go In Marketing Health Care Services. Having read her first book… Continue

Added by Dan Dunlop on June 8, 2007 at 8:02am — No Comments

The Color Purple & Rex Healthcare

Recently I ran across an interesting article in the Triangle Business Journal titled "Majority picks Rex as top Triangle hospital." Here's an excerpt from that article: "Rex Healthcare raced past its competition this past week as more than half

of the participants in the latest Triangle Business Journal poll voted

for Rex as the best hospital in the… Continue

Added by Dan Dunlop on June 8, 2007 at 8:02am — No Comments

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