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June 2010 Blog Posts (20)

National Conference on Health Communication, Marketing and Media

I was reminded today that the 4th National Conference on Health Communication, Marketing and Media is being held in Atlanta, August 17-19. Hard to believe, but that's only a month and half away! The cost for registration is $455 and… Continue

Added by Dan Dunlop on June 30, 2010 at 3:30am — No Comments

Social Networking Triggers the "Generosity-Trust" Chemical

An intriguing article in Fast Company profiles Dr. Paul Zak who has discovered the impact that Oxytocin (hormone) has on human beings when we are making buying decisions - essentially the role of biochemistry in making us comfortable enough to make a given purchase. The… Continue

Added by Dan Dunlop on June 29, 2010 at 8:00am — 2 Comments

Greenhealth Academy Offers Sustainability Training Series

I received an email today promoting Practice Greenhealth's Sustainability Training Series. Lately I've see more and more hospitals begin adopting sustainability as a way of life. The topic is constantly in the news within the industry - and on national outlets. Just last week there was an NPR story on organic… Continue

Added by Dan Dunlop on June 28, 2010 at 1:30pm — No Comments

"I Am" Hospital TV Commercials

Over the years I've seen dozens of television commercials using the "I Am" theme. "I am Denver Health." "I am a patient." "I am hope." "I am the future." You get the idea. This idea is so overdone - sometimes it is done well and other times it is a horrible excuse for not coming up with a new, relevant advertising concept. Check out the variety of "I Am" commercials below that I pulled from YouTube. Let me know what you think. And if you know of other good examples, particularly involving… Continue

Added by Dan Dunlop on June 25, 2010 at 8:58am — 1 Comment

CNN: Great Story on Rush Hospital's Sustainability Program

There was a great story last night on CNN about Rush Hospital's sustainability program. Rush has embraced the healthy hospital movement and is taking numerous steps to limit the hospital's negative impact on the environment - from rooftop gardens to LED lighting to recycling building materials to cups and… Continue

Added by Dan Dunlop on June 24, 2010 at 8:44am — No Comments

New Study: Social Media Without Strategy

A new study released by Digital Brand Expressions shows that 78% of the corporate respondents use social media while only 41% say that have a strategic plan that guides their use of the social web.



Yesterday in my Online Media Daily newsblast from MediaPost,… Continue

Added by Dan Dunlop on June 23, 2010 at 9:00am — No Comments

"Social Media Interlude" with Paul Levy

On June 10, 2010, Paul Levy, the CEO of Beth Israel Deaconess Medical Center in Boston, wrote a terrific post about his use of social media. Paul is well-known as a pioneering healthcare CEO because of his blog and the transparency of his communication. He's been blogging since October 2006. He is also a strong… Continue

Added by Dan Dunlop on June 22, 2010 at 4:30am — No Comments

Healthcare TV Commercials Worth Watching

Check out this collection of healthcare and hospital TV commercials. In my role as a healthcare marketer, I always think it so good to see what's out there. So I assembled this small, random collection of TV spots to share in this forum. Some are classics; some you may never have seen before. I didn't select them because they're the best. Rather, they represent an interesting range of television creative for hospitals. Enjoy! As always, I welcome your feedback.

St. Joseph…

Continue

Added by Dan Dunlop on June 21, 2010 at 8:30am — 4 Comments

Can marketing help hospital employees like their jobs better?

I had an interesting conversation online last week about a Press Ganey study that said 45% of hospital employees are “distanced from or discontented with” their work—and that employees who work most closely with patients are the most likely to be dissatisfied.



So what can hospitals do? From the Press Ganey… Continue

Added by Ken Honeywell on June 21, 2010 at 6:35am — No Comments

What you should know about Emergency Medical Technician Training

Those seeking Emergency Medical Technician Training will find numerous programs offered at community colleges, vocational schools, trade schools, and technical schools. To become an Emergency Medical Technician (EMT), you must successfully complete vocational EMT training, and gain the vital skills necessary to save lives in emergency situations.



EMT training prepares students with many skills for… Continue

Added by Hearts & Hoses on June 18, 2010 at 12:30pm — No Comments

Lexington Gets a Heart Program: A Goal Achieved - Three Years in the Making

There are few accomplishment of which I am more proud than the work we've done with Lexington Medical Center over the last several years. It is wonderful to work toward a goal that seems insurmountable, and finally see it achieved. That's what I've gotten to be a part of at Lexington Medical… Continue

Added by Dan Dunlop on June 18, 2010 at 9:30am — No Comments

GroupHealth's Fresh Television Campaign

One of my colleagues recently drew my attention to an ad campaign by GroupHealth, a consumer-governed, nonprofit health care system based in Seattle, Washington. The commercials are so refreshing and uncomplicated. Not your typical healthcare advertising. They speak to common sense and cause the viewer to wonder why it is so difficult for the healthcare industry to be consumer/patient-friendly. This campaign won a national ADDY Award in the 2010 competition. Check out the spots… Continue

Added by Dan Dunlop on June 17, 2010 at 11:09am — 5 Comments

Web Health Awards

Once known as the World Wide Web Health Awards, this competition is now known by the much simpler name - Web Health Awards. I got an email from them today reminding me that their deadline for submissions is coming up at the end of July. Check them out online at… Continue

Added by Dan Dunlop on June 16, 2010 at 4:30am — No Comments

More Hospital Ads I've Gathered Along The Way

Here are a few more hospital/medical center ads that I've come across

in my travels recently. Let me know what you think. And please note

that these are scans of the originals so any problems with quality of

the image are due to reproduction.







Post by Dan… Continue

Added by Dan Dunlop on June 15, 2010 at 5:03pm — 1 Comment

Why it is essential to get CPR Re-Certification

If you already know CPR, and you have learned about it through an accredited association, you need to know that you will have to undergo CPR re-certification. If you are already certified, and you want to keep yourself updated, all you need to do is retake the course for CPR re-certification.



Most of the time you will find that most associations will not require you to retake the whole course. You can opt to just retake the exams. This is of course if you feel that you do not need to… Continue

Added by Hearts & Hoses on June 15, 2010 at 12:00pm — No Comments

Organized Wisdom: Human-Powered, Physician Reviewed Search

I just returned from a week of vacation in the mountains of Virginia. This is my first day back at work and I've been catching up on Twitter via HootSuite. An hour ago I noticed that Organized Wisdom had been Tweeting about me. It caught me by surprise. Here's the Tweet:





It seems that Organized Wisdom has selected me as a "top healthcare marketing resource." The copy said that I was selected by their Medical Review Board as a "top… Continue

Added by Dan Dunlop on June 14, 2010 at 4:00pm — No Comments

Blogging from a Mountain Top

I probably should have titled this post "Not Blogging from a Mountain Top" given the fact that I'm on vacation this week and haven't posted in a few days. Anyway, technology is amazing. I'm in the mountains of Virginia this week - vacationing and communing with nature - and have found Smoky's Cafe! Smoky's is on top of the mountain at Wintergreen and has blazing fast wireless service. Yesterday I did a client conference call and then led a webinar for the Nebraska Hospital Association from the… Continue

Added by Dan Dunlop on June 9, 2010 at 8:50am — No Comments

Swine Flu Survivor Weds at Hospital that Saved Her

As you might expect, I have Google Alerts set up for my firm's clients. On May 30th I received a number of Google Alerts for Cooper University Hospital (Camden, NJ). The AP had picked up a story about a former patient at Cooper, a swine flu survivor, who decided to have her wedding in the hospital's chapel. But wait, the story gets better.



Not only did Elise Rector spend 108 days at Cooper, fighting for her life, but she found out upon admission that she was 36 weeks pregnant. Wild!… Continue

Added by Dan Dunlop on June 3, 2010 at 11:00am — No Comments

A dilemma for healthcare marketers: should patients be allowed to rate their doctors?

Last night, I had dinner with a prominent Indianapolis neurologist. Naturally, the conversation turned to healthcare marketing. I mentioned that health care had always been a word-of-mouth business–and that, today in healthcare marketing, it was easier than ever to build good word of mouth via the Internet.


She shook her head. “I think it’s awful, what Angie’s List is doing,” she said. “Rating doctors. I hate it so much, I cancelled my…
Continue

Added by Ken Honeywell on June 2, 2010 at 2:16pm — 3 Comments

Zoe Finch Totten's Campaign to Promote Healthy Living to Corporate America

My health conscious wife recently pointed me in the direction of an article about public health in the latest Fast Company. She knew I would be interested in the piece. The story is about a female entrepreneur, Zoe Finch Totten, who founded an organization called The… Continue

Added by Dan Dunlop on June 1, 2010 at 4:00pm — No Comments

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