I was reminded today that the 4th National Conference on Health Communication, Marketing and Media is being held in Atlanta, August 17-19. Hard to believe, but that's only a month and half away! The cost for registration is $455 and… Continue
Added by Dan Dunlop on June 30, 2010 at 3:30am —
An intriguing article in Fast Company
profiles Dr. Paul Zak who has discovered the impact that Oxytocin (hormone) has on human beings when we are making buying decisions - essentially the role of biochemistry in making us comfortable enough to make a given purchase. The… Continue
Added by Dan Dunlop on June 29, 2010 at 8:00am —
I received an email today promoting Practice Greenhealth's Sustainability Training Series. Lately I've see more and more hospitals begin adopting sustainability as a way of life. The topic is constantly in the news within the industry - and on national outlets. Just last week there was an NPR story on organic… Continue
Added by Dan Dunlop on June 28, 2010 at 1:30pm —
Over the years I've seen dozens of television commercials using the "I Am" theme. "I am Denver Health." "I am a patient." "I am hope." "I am the future." You get the idea. This idea is so overdone - sometimes it is done well and other times it is a horrible excuse for not coming up with a new, relevant advertising concept. Check out the variety of "I Am" commercials below that I pulled from YouTube. Let me know what you think. And if you know of other good examples, particularly involving… Continue
Added by Dan Dunlop on June 25, 2010 at 8:58am —
There was a great story last night on CNN about Rush Hospital's sustainability program. Rush has embraced the healthy hospital movement and is taking numerous steps to limit the hospital's negative impact on the environment - from rooftop gardens to LED lighting to recycling building materials to cups and… Continue
Added by Dan Dunlop on June 24, 2010 at 8:44am —
A new study released by Digital Brand Expressions shows that 78% of the corporate respondents use social media while only 41% say that have a strategic plan that guides their use of the social web.
Yesterday in my Online Media Daily
newsblast from MediaPost,… Continue
Added by Dan Dunlop on June 23, 2010 at 9:00am —
On June 10, 2010, Paul Levy, the CEO of Beth Israel Deaconess Medical Center in Boston, wrote a terrific post about his use of social media. Paul is well-known as a pioneering healthcare CEO because of his blog and the transparency of his communication. He's been blogging since October 2006. He is also a strong… Continue
Added by Dan Dunlop on June 22, 2010 at 4:30am —
Check out this collection of healthcare and hospital TV commercials. In my role as a healthcare marketer, I always think it so good to see what's out there. So I assembled this small, random collection of TV spots to share in this forum. Some are classics; some you may never have seen before. I didn't select them because they're the best. Rather, they represent an interesting range of television creative for hospitals. Enjoy! As always, I welcome your feedback.
St. Joseph… Continue
Added by Dan Dunlop on June 21, 2010 at 8:30am —
I had an interesting conversation online
last week about a Press Ganey
study that said 45% of hospital employees are “distanced from or discontented with” their work—and that employees who work most closely with patients are the most likely to be dissatisfied.
So what can hospitals do? From the Press Ganey… Continue
Added by Ken Honeywell on June 21, 2010 at 6:35am —
Those seeking Emergency Medical Technician Training will find numerous programs offered at community colleges, vocational schools, trade schools, and technical schools. To become an Emergency Medical Technician
(EMT), you must successfully complete vocational EMT training, and gain the vital skills necessary to save lives in emergency situations.
prepares students with many skills for… Continue
Added by Hearts & Hoses on June 18, 2010 at 12:30pm —
There are few accomplishment of which I am more proud than the work we've done with Lexington Medical Center over the last several years. It is wonderful to work toward a goal that seems insurmountable, and finally see it achieved. That's what I've gotten to be a part of at Lexington Medical… Continue
Added by Dan Dunlop on June 18, 2010 at 9:30am —
One of my colleagues recently drew my attention to an ad campaign by GroupHealth, a consumer-governed, nonprofit health care system based in Seattle, Washington. The commercials are so refreshing and uncomplicated. Not your typical healthcare advertising. They speak to common sense and cause the viewer to wonder why it is so difficult for the healthcare industry to be consumer/patient-friendly. This campaign won a national ADDY Award in the 2010 competition. Check out the spots… Continue
Added by Dan Dunlop on June 17, 2010 at 11:09am —
Once known as the World Wide Web Health Awards, this competition is now known by the much simpler name - Web Health Awards. I got an email from them today reminding me that their deadline for submissions is coming up at the end of July. Check them out online at… Continue
Added by Dan Dunlop on June 16, 2010 at 4:30am —
Here are a few more hospital/medical center ads that I've come across
in my travels recently. Let me know what you think. And please note
that these are scans of the originals so any problems with quality of
the image are due to reproduction.
Post by Dan… Continue
Added by Dan Dunlop on June 15, 2010 at 5:03pm —
If you already know CPR, and you have learned about it through an accredited association, you need to know that you will have to undergo CPR re-certification. If you are already certified, and you want to keep yourself updated, all you need to do is retake the course for CPR re-certification.
Most of the time you will find that most associations will not require you to retake the whole course. You can opt to just retake the exams. This is of course if you feel that you do not need to… Continue
Added by Hearts & Hoses on June 15, 2010 at 12:00pm —
I just returned from a week of vacation in the mountains of Virginia. This is my first day back at work and I've been catching up on Twitter via HootSuite. An hour ago I noticed that Organized Wisdom had been Tweeting about me. It caught me by surprise. Here's the Tweet:
It seems that Organized Wisdom has selected me as a "top healthcare marketing resource." The copy said that I was selected by their Medical Review Board as a "top… Continue
Added by Dan Dunlop on June 14, 2010 at 4:00pm —
I probably should have titled this post "Not Blogging from a Mountain Top" given the fact that I'm on vacation this week and haven't posted in a few days. Anyway, technology is amazing. I'm in the mountains of Virginia this week - vacationing and communing with nature - and have found Smoky's Cafe! Smoky's is on top of the mountain at Wintergreen and has blazing fast wireless service. Yesterday I did a client conference call and then led a webinar for the Nebraska Hospital Association from the… Continue
Added by Dan Dunlop on June 9, 2010 at 8:50am —
As you might expect, I have Google Alerts set up for my firm's clients. On May 30th I received a number of Google Alerts for Cooper University Hospital (Camden, NJ). The AP had picked up a story about a former patient at Cooper, a swine flu survivor, who decided to have her wedding in the hospital's chapel. But wait, the story gets better.
Not only did Elise Rector spend 108 days at Cooper, fighting for her life, but she found out upon admission that she was 36 weeks pregnant. Wild!… Continue
Added by Dan Dunlop on June 3, 2010 at 11:00am —
Last night, I had dinner with a prominent Indianapolis neurologist. Naturally, the conversation turned to healthcare marketing. I mentioned that health care had always been a word-of-mouth business–and that, today in healthcare marketing, it was easier than ever to build good word of mouth via the Internet.
She shook her head. “I think it’s awful, what Angie’s List
is doing,” she said. “Rating doctors. I hate it so much, I cancelled my…
Added by Ken Honeywell on June 2, 2010 at 2:16pm —
My health conscious wife recently pointed me in the direction of an article about public health in the latest Fast Company
. She knew I would be interested in the piece. The story is about a female entrepreneur, Zoe Finch Totten, who founded an organization called The… Continue
Added by Dan Dunlop on June 1, 2010 at 4:00pm —