June 2011 Blog Posts (14)

Facebook, Privacy and Health: Path of the Blue Eye Infographic

Yesterday my friends at Path of the Blue Eye sent me an announcement about their new infographic, "What You Need to Know: Facebook, Privacy and Health." This infographic is a part of a long-term research project they've been involved… Continue

Added by Dan Dunlop on June 30, 2011 at 12:37pm — No Comments

TweetReach.com - Twitter Analytics

A few months ago I started using TweetReach.com as a tool for understanding Twitter's potential impact. Using TweetReach, you can find the reach and impressions for a given hashtag, Twitter user (@dandunlop), phrase or URL. Here's a sample report where I searched for my Twitter handle. This free report shows the impact of my last several tweets. You can't see it in the screen shot below, but the report goes on to show the… Continue

Added by Dan Dunlop on June 29, 2011 at 5:30am — No Comments

Stressed Spelled Backwards

After reading my blog yesterday, my friend Linda MacCracken sent me an email saying how much she enjoyed my most recent post about how I turn to my gardens for stress relief. She commented that while she was on a recent trip to St. Petersburg, Florida, she saw a bakery sign that read: "Stressed is desserts spelled backwards." She mentioned that she felt my… Continue

Added by Dan Dunlop on June 28, 2011 at 9:07am — No Comments

A Healthy Preoccupation

Although I love my job, it is not without its share of stress. As an agency president I work hard to make sure my firm's clients get everything they need from us and my employees get what they need as well. When I'm not focused on those things, I'm busy tackling any one of a hundred other items on my to do list. For example, in July I have a book chapter due to my editor; an article due to Healthcare Marketing Report; I'll be moderating focus groups for a client in the Boston Metro and… Continue

Added by Dan Dunlop on June 27, 2011 at 6:00am — No Comments

Read these Comic Strips and Call Me In The Morning

Recently there was an exceptional article in The New York Times titled "A New Therapeutic Tool in the Doctor’s Bag: Comic Strips." It was written by James Warren, a columnist for… Continue

Added by Dan Dunlop on June 22, 2011 at 5:30am — No Comments

My Dad, Johnny Appleseed & Father's Day

It is only fitting with Father's Day taking place this weekend that I take a moment to celebrate my dad. A few months ago I wrote a post about my 83-year-old father's recent health crisis where he underwent quadruple bypass surgery at… Continue

Added by Dan Dunlop on June 17, 2011 at 6:30am — 2 Comments

Integration: Translating a Print Campaign to Television

I'm a big fan of fully integrated campaigns. Frankly, they stretch your budget and make each component of your marketing work harder. In 2010 my firm created an integrated campaign for Cooper University Hospital in the Philadelphia Market. The campaign included online, print, outdoor and transit components. However, the initial campaign did not include TV. Here are some of the ads from the original… Continue

Added by Dan Dunlop on June 15, 2011 at 5:30am — No Comments

Live Today from UHS Children's Hospital Groundbreaking

Today I'm attending the groundbreaking ceremony for the new Children's Hospital at University Health Systems (UHS), built on the campus of Pitt County Memorial Hospital in Greenville, North Carolina. I plan to be tweeting live from the event in support of my clients at UHS. As you might imagine, this is a day that has been a long time coming, and one that will mean a great deal to… Continue

Added by Dan Dunlop on June 14, 2011 at 6:00am — No Comments

A Collection of Hospital Print Ads

In preparation for a series of consumer focus groups, I've been gathering hospital print ads that can be tested with each group. I'll be testing consumers' reactions to complete ads as well as to specific images within ads: technology images, patient images, physician images and illustrations. Some of these ads are more current and better executed than others, but I always find it interesting to look at what various hospitals are doing across the country. I've assembled a few of the ads for… Continue

Added by Dan Dunlop on June 13, 2011 at 5:30am — No Comments

An Ounce of Prevention

This week I attended the annual meeting of NC Prevention Partners - an organization dedicated to leading change in hospitals, schools and the workplace by creating healthier environments. NC Prevention Partners (NCPP) also happens to be one of my firm's clients. In fact, two years ago we develop their new brand identity. Each year… Continue

Added by Dan Dunlop on June 10, 2011 at 5:30am — No Comments

5 Expressions Communicators Use That Drive Me Crazy

I admit upfront that I am not always consistent in my views. In an earlier post I acknowledged that I am not a fan of numbered lists in blog posts and tweets (i.e. - top ten lists, etc.) . But sometimes the occasion calls for a list. I guess this proves that there's always an exception to the rule. Today I have a…

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Added by Dan Dunlop on June 9, 2011 at 12:30pm — No Comments

2011 eHealthcare Leadership (Web) Awards - Deadline Approaching

Earlier today, Mark Gothberg of eHealthcare Strategy & Trends sent me an email nudge about entering the eHealthcare Leadership (Web) Awards. The deadline for submissions is June 30th. This awards program… Continue

Added by Dan Dunlop on June 7, 2011 at 1:30pm — No Comments

Today Is National Doughnut (Donut) Day

In the healthcare world we observe a lot of special days, and rightfully so. As an example, this month (June 2011) is being recognized as Aphasia Awareness Month, Fireworks Eye Safety Month, Hernia Awareness Month, Home Safety Month, Men’s Health Month, Scleroderma Awareness Month, and Vision Research Month. Although each of these efforts is important, sometimes it gets to be a bit much.…

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Added by Dan Dunlop on June 3, 2011 at 5:30am — No Comments

iPad EMR Apps: A Guide to Electronic Medical Records

Web based EMRs? Remote access EMRs? Native iPad EMRs? Confused yet? The folks at Software Advice have taken notice of the lack of clarity around EMRs and have produced their "… Continue

Added by Dan Dunlop on June 2, 2011 at 9:00am — No Comments