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July 2007 Blog Posts (3)

A Primer on Healthcare Marketing Awards

It seems as though I get a mailer at least once a week from some new

awards competition that I've never heard of. The latest, just last

week, was the Blingy Awards.

I kid you not. The 2007 Blingy Awards honor excellence in television,

video, film, web and multi-media. Check them out at

www.BlingyAwards.com. By the way, their entry deadline is August…
Continue

Added by Dan Dunlop on July 24, 2007 at 8:10pm — No Comments

I Love This Business

This week I was reminded why I truly love this business. It is in large part because, as healthcare marketers, we get the opportunity to tell the world about innovative services, procedures and technologies that directly impact people's lives.



One recent example is Gamma Knife technology. My firm is currently working on a Gamma Knife campaign for one of our clients. Thanks to this technology, many brain tumors that were once deemed inoperable, can be treated with this non-invasive… Continue

Added by Dan Dunlop on July 20, 2007 at 4:00pm — No Comments

Rethinking Focus Group Methodology

Trying to keep up with branding and marketing literature is a major

challenge. New texts seem to be published weekly. Now there's a whole

new category of literature that uses advances in brain science research

to help us explain how consumers respond to advertising. Among other

things, this research indicates that the confidence marketers have

traditionally placed in focus group methodology has been based on a

number false assumptions including the following: 1.… Continue

Added by Dan Dunlop on July 12, 2007 at 4:00pm — No Comments

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