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July 2008 Blog Posts (8)

This Marketer's Bedside Table

I know it sounds strange at first, but you can learn a lot by observing a person's bedside table. Think of it as cultural anthropology. The same principle applies to observing somebody's office. Well, my bedside table has become dominated by a stack of books that I am either reading or plan to read in the very near future. I was looking at the stack yesterday and thought that the collection of books says a lot about who I am, what I do for a living and how I approach marketing. Take a look at… Continue

Added by Dan Dunlop on July 31, 2008 at 1:00pm — No Comments

Healthcare and Social Marketing

As an industry, we are moving slowly, perhaps carefully, into the world of social media. That said, I am excited that the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) is getting on the social media bandwagon! I am a long-time member of CHPRMS, attend their terrific conferences, enter their awards competitions, and am now a member of their communications committee. The committee had a conference call earlier this week and we decided to… Continue

Added by Dan Dunlop on July 30, 2008 at 2:30pm — No Comments

I Bought a Flip!

Okay, the truth is that I told my wife that I wanted a Flip and she went out and bought one that day. Now “we” have a Flip. What’s a Flip? It’ a simple to use, pocket-sized camcorder with one-touch recording and digital zoom. It’s the size of an iPod and holds 60 minutes of TV-quality video on 1GB of built-in memory; no tapes or additional memory cards required. It has a convenient USB arm that plugs directly into your computer for easy sharing and archiving… Continue

Added by Dan Dunlop on July 22, 2008 at 8:22am — 1 Comment

Are You Creating the Hospital of Tomorrow?

In the July 2008 issue of HealthLeaders, there was an interesting article on the hospital of the future. If you haven't seen it yet, check it out. The article is titled "The Hospital of the Future."

Here are some of the qualities of the hospital of tomorrow (HealthLeaders Media gets all the credit):

1. The admitting desk will go away and greeters will escort patients and visitors… Continue

Added by Dan Dunlop on July 17, 2008 at 5:00pm — No Comments

Reflect Upon and Celebrate Your Achievements

One of the challenges we face as marketers is that the job is never finished. The needs of the institution keep coming and the to do list keeps growing. That makes it all the more important that we periodically slow down and take stock of what we've achieved (individually and as a department). I strongly recommend an annual "year in review" or "marketing recap." And yes, this will take time to prepare, but it will be worth it.

Keep it simple; do it in PowerPoint or some other… Continue

Added by Dan Dunlop on July 15, 2008 at 4:30pm — No Comments

Join the Conversation

I've recently found another good book on social marketing: Join the Conversation by Joseph Jaffe. He's well-known for his earlier text Life After the 30-Second Spot.

From my perspective, Jaffe's main premise in Join the Conversation is right on: Marketing today is about making connections through conversations. If we are going to be successful as marketers, we need to join the conversations that are taking place all around us in the internet. We need to… Continue

Added by Dan Dunlop on July 13, 2008 at 3:30pm — No Comments

The 2008 SHSMD Conference

Recently I've been working on my presentation for the 2008 SHSMD (Society for Healthcare Strategy and Market Development) Conference. This year's conference is in San Francisco, September 17 - 20. If you haven't attended this conference in the past, I can highly recommend it.

I will be presenting on Friday, September 19. My talk is based on a blog post I wrote about a year ago entitled "Marketing your… Continue

Added by Dan Dunlop on July 7, 2008 at 9:59pm — No Comments

Ever Thought About Color Theory in Healthcare Marketing?

Every so often, a client will ask me about the rationale behind the colors we use in different campaigns. My agency, Jennings, is known for producing some very colorful healthcare advertising campaigns. In part, that's because we're trying to differentiate the advertising through a unique and compelling graphic presentation. Often the color is relative to the medium we're using. For example, some colors reproduce better in newspapers, while others are more… Continue

Added by Dan Dunlop on July 2, 2008 at 1:00pm — No Comments

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