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The Industry's Healthcare Marketing Idea Exchange

July 2009 Blog Posts (16)

Were You at the AHA Meeting in San Fran? Check out Tom Peters' blog for his perspective

I love following Tom Peters and found this. I'd like to share it with the community.

Do you work in a hospital that stands for excellence in leadership, among all employees?

I'd love to hear your… Continue

Added by Kelley Connors on July 30, 2009 at 10:27am — No Comments

Exceptional Healthcare Marketing: The Day I Found Out

One of the art directors I work with forwarded me a link to Seattle Cancer Care Alliance's website: The Day I Found Out ( This is inspiring marketing. The website contains video clips of cancer survivors sharing their stories about the day they found out they had cancer. This is a great example of how the best and most impactful marketing concepts are often the most simple. The idea is exceptionally… Continue

Added by Dan Dunlop on July 30, 2009 at 4:30am — 1 Comment

Social Media: The Deep End of the Pool

Has your health care provider ever equipped you with an online tool to supplement your care? Anything from online payment, scheduling, registration, to lab test results is fair game. Anything at all. Do you know of anyone else that receives a suite of online tools as a patient?

The truth is, there are very few companies in health care that offer a strong suite of online tools to compliment their service. In many cases, even the most basic tasks are not online yet. For this reason, we… Continue

Added by Mike on July 29, 2009 at 3:30pm — No Comments

Beryl: This Shoemaker's Children are Wearing Great Shoes

I met the folks from Beryl a couple years ago when they were pitching one of my healthcare clients who was searching for a company to handle a call center. (They are the nation's leading healthcare-exclusive call center.) Beryl was one of the vendors being considered. Linda Cota-Robles was their lead person on the pitch team and she really impressed me. Since then I've enjoyed running into Linda at numerous healthcare marketing conferences around the country.

Why am I impressed with… Continue

Added by Dan Dunlop on July 29, 2009 at 4:30am — No Comments

Securing Social Media Buy-In

Gienna Shaw posted an article on HealthLeaders' website on July 15th titled "Climbing the Mountain of Social Media Buy-In." Her point is clear, everyone says that the first thing you need to do is get buy-in from leadership, but rarely do they tell you how to do it. She's right. Check out her post at

I would like to mention that on June 9, 2009, I published a post that tells you exactly how to approach… Continue

Added by Dan Dunlop on July 27, 2009 at 4:00am — No Comments

Mom & Pop Businesses Benefit from Twitter

According to an article in the The New York Times (July 22, 2009 issue), many mom and pop businesses are realizing the benefits of using Twitter to communicate with customers. The article, titled "Mom-and-Pop Operators Turn to Social Media," takes the Twitter story beyond corporate giants like Starbucks and McDonald's. Suddenly, Twitter is made relevant to the individual running a small business. And I believe all of us can learn from these examples.

For many mom-and-pop… Continue

Added by Dan Dunlop on July 24, 2009 at 4:30am — 1 Comment

Three Big Excuses Hospitals Use to Avoid Social Media

I get a regular email blast from that often contains links to interesting and useful articles. Today there was a link to an article titled "The Big 3 Excuses Hospitals Use to Nix Social Media Plans." The three reasons they list include:

1. "I'm afraid of social media"

2. "We don't have time"

3. "I don't know what to talk about"

None of this is novel, but it certainly is reaffirming. If you'd like to… Continue

Added by Dan Dunlop on July 23, 2009 at 4:00am — No Comments

New Survey of Physicians' Social Media Use

Only July 13, 2009, Medimix International, provider of advanced marketing research solutions for the healthcare industry worldwide, released information about its recent study that shows that physicians are increasingly using of social networking sites as a means of communicating and collaborating with their peers across the globe, as well as a source of medical information. To access the release go to… Continue

Added by Dan Dunlop on July 21, 2009 at 4:30am — No Comments

Beware Executive Healthcare Management Magazine

I returned to the office the other day to find a message saying that an individual from GDS Healthcare had called for me. The message stated that she had been referred to me from various healthcare executives including people at one of the top academic medical center in the country (She mentioned the medical center by name - I'm not mentioning them here because I don't want to link their exceptional brand with this story of deception). Purportedly she was interested in speaking to me about the… Continue

Added by Dan Dunlop on July 20, 2009 at 3:30am — 5 Comments

Work: Incontrovertible Tenets of Twitter

Jerry Work recently published an interesting article on the Talent Zoo website titled "Three Incontrovertible Tenets of Twitter." Jerry recognizes that social media can be overwhelming (who has the time?), and offers some really sounds advice to help make it more manageable to maintain:

1. "Concentrate on your neighborhood" - Be focused. Follow people in a specific industry. Send tweets that are… Continue

Added by Dan Dunlop on July 16, 2009 at 8:32am — 2 Comments

HyGreen Hand Hygiene Technology

I've written about the HyGreen hand hygiene technology in the past, but recently came upon a TV news story featuring the technology and wanted to share it with you. Unfortunately I haven't been able to find the video file on YouTube or upload it to VodPod, so I am just supplying you with the link: This is incredible technology that senses vapors from hand gel and… Continue

Added by Dan Dunlop on July 15, 2009 at 5:00pm — No Comments

Healthy Hospital Cuisine That Tastes Good

On Sunday, July 12, 2009, there was a surprising article in my hometown paper, The News & Observer (Raleigh), about hospitals that are now serving restaurant quality food that is also nutritious. Today, classically trained chefs are preparing these tasty meals for patients and hospital employees. (Think smoked salmon BLTs on croissants with wasabi mayonnaise, or chicken satay with a Thai peanut dipping sauce!) And employees are being given incentives (lower prices) to opt for the… Continue

Added by Dan Dunlop on July 13, 2009 at 8:30am — 2 Comments

150+ Members, 200+ Blog Posts and Growing!

Today is a quiet day in the office, most of our staff is on vacation, so it seems like a good day to reflect. When I started the Healthcare Marketing Community on Ning a couple of years ago, I was just trying to figure out social media and create a space for healthcare marketers to share information and continue learning. Over that time the group has grown to more than 150 members and we've shared more than 200 posts. To me, that's what it is all about.

The new members keep coming.… Continue

Added by Dan Dunlop on July 3, 2009 at 10:24am — No Comments

Twitter: What's the use? -

When I was on Twitter yesterday, I learned from Craig Gagnon, a fellow healthcare marketer and member of the Healthcare Marketing (#hcmktg) Twitter Group, about this great article by Pamela Lewis Dolan of American Medical News on the subject of Twitter in healthcare. Specifically, Pamela's article discusses early physician adopters and their use of Twitter. This topic has received a lot of attention of late, even in mainstream media, but… Continue

Added by Dan Dunlop on July 2, 2009 at 1:23pm — 1 Comment

mhealth for employees: learning from the birds and bees

in north carolina, some teens are having “the talk” with the birds & bees text line. the adolescent pregnancy prevention coalition of north carolina developed this mhealth program to combat their state’s ranking: ninth-highest teen pregnancy rate in the country. (revisiting their abstinence-only sex ed curriculum might be another idea.) the text line offers all north carolina-based teens an anonymous way to ask their very personal questions and receive honest, nonjudgmental… Continue

Added by fran melmed on July 2, 2009 at 9:56am — 2 Comments

Twitter Groups for Healthcare Marketers

A couple of weeks ago (6-8-09) I wrote a post on the subject of LinkedIn Groups for heathcare marketers. I guess it is only fair that I now add a post about Twitter Groups for healthcare marketers. It's important that I admit upfront that what I know about social media changes and expands everyday. A friend of mine, Keith Fontaine, was doing a presentation on social media in healthcare and he described the process as trying to fly a plane while you build it. I agree! And I've found Twitter to… Continue

Added by Dan Dunlop on July 1, 2009 at 10:30am — 3 Comments

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