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July 2010 Blog Posts (18)

Print Campaigns for Children's Hospitals

Recently I've gathered a collection of print ads from children's hospitals as research for an article I'm writing. I thought I'd share some of the print ads via this blog post. Let me know what you think of the advertising. Some of these are much stronger than others.…


Added by Dan Dunlop on July 27, 2010 at 8:00pm — 1 Comment

Rx For The Rural Flight Syndrome

I live and work in a vacation area in north central Minnesota. I’m surrounded by lakes, forests and an ever-growing number of custom vacation-lake homes and new residents—many of whom are retired. The trend has continued even in these tough economic times.

Keeping pace with the growing population and demand for healthcare services, many area healthcare centers have expanded to offer higher quality services, the latest technology and more specialty areas. Local healthcare facilities… Continue

Added by Rick Jourdan on July 27, 2010 at 1:05pm — 1 Comment

Examples of Healthcare – Social Media Guidelines, Policies, Rules, Restrictions, and Formalities

As corporations struggle with drawing the fine line between empowering and controlling their employees use of social media guidelines and polices have begun to surface everywhere. Below are a few examples from the healthcare industry. Have an example you want to share? We would love to add it our list. Simply post it below as a comment.



Added by Jonathan Edward Kidder on July 23, 2010 at 10:01am — No Comments

The Mommy Blogger Brunch

Okay, it wasn't really a brunch. But today we did have a gathering of the new mommy bloggers who will soon be submitting posts to the Merrimack Valley Moms blog. It was more of a lunch than a brunch. Whatever you call it, it was the first time the mommy bloggers had a chance to meet one another face-to-face. What a great group! Although they all have motherhood in common, they are all unique and each will bring a distinct voice to the blog.

If you… Continue

Added by Dan Dunlop on July 21, 2010 at 7:30pm — No Comments

One More Things About the Patient Centered Medical Home...

When I wrote my blog post that went live earlier this morning, highlighting a great article in the NY Times that discusses the Patient Centered Medical Home, I didn't realize that David Harlow would be coming out with a terrific post today on the same topic. Today he is a… Continue

Added by Dan Dunlop on July 20, 2010 at 9:00am — No Comments

The Patient Centered Medical Home Is In Your Future

Last week there was a terrific column in the New York Times by Pauline Chen about the Patient Centered Medical Home (PCMH). Lately, everywhere I turn, I'm hearing more and more about the Patient Centered Medical Home. Are you experiencing the same phenomenon? The medical home concept involves a new model of primary care where technology, a new payment model and an… Continue

Added by Dan Dunlop on July 20, 2010 at 4:00am — No Comments

Ortho Force: Movie Themed Ortho Campaign

Today one of the art directors in my firm sent me a link to an orthopedics campaign for Butler Health System and it immediately caught my attention. I've seen other hospital and service-line campaigns that are movie-themed, so it is definitely not a new idea. But as I said, the work caught my attention. It has a different tonality than a lot of healthcare work. It conveys power and confidence. And there's no doubt in my mind that the docs featured in the spot love the attention and the… Continue

Added by Dan Dunlop on July 19, 2010 at 4:30am — No Comments

This Healthcare Marketer's Reading List

I thought I'd share with a you a few of the books that have recently worked their way onto my reading list. If you're interested, you can review any of these on…


Added by Dan Dunlop on July 16, 2010 at 4:30am — No Comments

Does America Need a Patient-In-Chief?

Just a quick post today to point you in the direction of an incredible post by Dave deBronkart on Dave is known as e-Patient Dave and usually blogs at However, on this occasion, Dave was serving as a guest blogger on KevinMD. His post, titled "A patient in chief is what American healthcare needs," takes a hard look at why we have been so slow to adopt a patient-centered model of care. Dave points out that "patients…


Added by Dan Dunlop on July 15, 2010 at 3:30am — No Comments

Hospitals Putting Local and Organic Food on the Menu

On June 29th there was a story on NPR about hospitals using locally grown and organic food. The story, by April Dembosky, draws attention to this growing trend where hospitals are creating more healthful environments for patients, visitors and employees. This is an important movements and one we should all be… Continue

Added by Dan Dunlop on July 14, 2010 at 4:30am — No Comments

More About Doctors and Social Media

One of the things I love about Twitter is the number of exceptional healthcare marketers who are online sharing information through the medium. I follow the Twitter healthcare marketing group (#hcmktg) everyday and regularly find links to the latest articles on topics related to healthcare marketing including healthcare reform, patient safety and social media. The problem with Twitter is that the stream of tweets is constantly moving. It is easy to miss a single tweet. That's why I use my blog… Continue

Added by Dan Dunlop on July 13, 2010 at 4:00am — No Comments

Meet Seattle's Pediatrician Mommy Blogger

For a while now I've been writing about the role of mommy blogs in healthcare. I believe they are a powerful tool for engaging moms - a valuable audience for hospitals and medical centers.

Well, last week on they ran a feature written by Lindsey Miller that profiled Pediatrician Wendy Sue… Continue

Added by Dan Dunlop on July 12, 2010 at 4:00am — No Comments

The Second Amendment and Public Health

I just reviewed a really thoughtful article in the June 30, 2010 issue of the New England Journal of Medicine about the Supreme Court's recent rulings on the Second Amendment (right to bear… Continue

Added by Dan Dunlop on July 8, 2010 at 4:30am — No Comments

Is Social Media Relevant To Rural Healthcare Marketing?

It seems everyone’s doing it. Facebook. Twitter. You Tube. You can’t read about marketing strategy or open an advertising blog today without being told about the importance of social media.

Truly, social media has opened a brave new world of possibility for modern marketing communications. But in the case of rural healthcare marketing strategy, the market may not quite be ready for the future.

Are Rural Silver Surfers Ridin’ the… Continue

Added by Rick Jourdan on July 7, 2010 at 6:16pm — 4 Comments

Healthcare Has a Garbage Problem

The July 5, 2010 edition of the New York Times included an article titled "In a World of Throwaways, Making a Dent in Medical Waste." As sustainability takes on greater importance as a priority within healthcare (and it is happening), the issue of medical waste will gain more attention. Practice Greenhealth is already actively tackling the issue…


Added by Dan Dunlop on July 7, 2010 at 4:30am — No Comments

Healthcare Reform Stimulates Hospital Ad Spending

A June 28, 2010 article in Ad Age links healthcare reform to an increase in marketing spending by hospitals and medical centers. (I would point out that the increase also coincides with a perceived let-up in the recession we've been facing for a couple of years.) The article, written by Rich Thomaselli, points to the "perfect storm" in healthcare marketing: the convergence of aging baby boomers and… Continue

Added by Dan Dunlop on July 6, 2010 at 4:30pm — No Comments

ComPsych Launches Sixth Annual Health at Work Award

ComPsych Corporation has announced its call for entries for the sixth annual Health at Work Award, honoring organizations who have demonstrated commitment to promoting health and wellness for their employees. If you're not familiar with ComPsych Corporation, it markets itself as the "world’s… Continue

Added by Dan Dunlop on July 2, 2010 at 4:00am — No Comments

Mommy Blog Promotes Strategic Initiatives - Healthcare Marketing Advisor

Over the last month or two I've written a couple of posts about the mommy blog that two of my firm's clients have created. It is called Merrimack Valley Moms ( To launch the blog, Lowell General Hospital and Floating Hospital for Children at Tufts… Continue

Added by Dan Dunlop on July 1, 2010 at 4:00am — No Comments

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