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August 2009 Blog Posts (20)

What a Week!

This was a whirlwind week. Last Sunday night I returned with my family from a week in the mountains of Virginia. It was a much needed respite. I even treated myself, at my wife's urging, to a hot stone massage at the Spa at Wintergreen Resort. We did some terrific hiking in and around the Shenandoah… Continue

Added by Dan Dunlop on August 30, 2009 at 2:00pm — No Comments

Duke Health System Announces Major Expansion

I live in Durham, North Carolina, so I have the opportunity to watch one of the nation's finest health systems up close - Duke Health System. I've also had the opportunity to develop marketing strategies and campaigns for its major competitors over the years. Although I've constantly worked to position health care institutions against the Duke powerhouse, I've also admired them.



Yesterday Duke announced plans for a $700 million, 850,000 square foot expansion that will include a new… Continue

Added by Dan Dunlop on August 27, 2009 at 3:30am — No Comments

Marketing Experience '09: HealthLeaders Media

HealthLeaders Media annual conference, Marketing Experience '09, will be held in Chicago on October 14, 2009 at the Palmer House. This annual gathering is the home of the HealthLeaders Media Marketing Awards. For details on the event, go to… Continue

Added by Dan Dunlop on August 26, 2009 at 4:30am — No Comments

Cardiovascular Awards - Call for Entries

Yesterday I received the call for entries for the 2009 Cardiovascular Awards. These are produced by the same people who do the Aster Awards. The deadline for entering your cardiovascular campaign in this awards competition is September 30, 2009. The entry fee is $75 for a single submission and $100 per… Continue

Added by Dan Dunlop on August 25, 2009 at 9:00am — No Comments

Washington Debate

Where is the line being drawn on the public health care debate. Does it stop at medical coverage, or does it also include Dental insurance and vision care? Should it? Or should it just be for catastrophic health needs? What does this community think?

Added by Lincoln Builds on August 24, 2009 at 10:34pm — No Comments

Budget Cuts for Infection Prevention (IP)

There's an interesting article in the August 2009 issue of Infection Control Today. The article, titled "Automated Surveillance: Can it Replace 'Shoe-Leather' Epidemiology" take a careful look at the impact of budget cuts on infection prevention strategies and tactics. The reduction of resources allocated to infection prevention have maed automated surveillance technologies more attractive, and in some cases an absolute necessity. To view the article online go to… Continue

Added by Dan Dunlop on August 24, 2009 at 4:00am — No Comments

Is SHSMD's 2009 Annual Conference on Your Calendar?

The conferences I've attended lately have suffered from drops in attendance. To battle this trend, I want to make sure I help to get the word out about the 2009 Annual Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association. For most healthcare… Continue

Added by Dan Dunlop on August 21, 2009 at 4:00am — No Comments

Upcoming: Hospital & Physician Relations Executive Summit (Conference)

This year is getting away from me. I can't believe we are already well into August. That reminds me that the Hospital & Physician Relations Conference (Executive Summit) is rapidly approaching. The conference is produced by the Forum for Healthcare Strategists. I've attended and spoken at… Continue

Added by Dan Dunlop on August 20, 2009 at 4:00am — No Comments

AAMC 2009 Annual Meeting

I received a mailing recently promoting the AAMC 2009 Annual Meeting. This year the conference is being held in Boston, one of my favorite cities. The conference will be held November 6 - 11, 2009. If you've never attend the Association of American Medical Colleges' Annual Meeting, I will attest that it… Continue

Added by Dan Dunlop on August 19, 2009 at 4:30am — No Comments

Printing and Mailing for Healthcare Professionals in New York

Printing and mailing are important aspects of the healthcare industry in New York. From Explanation of Benefits (EOB) forms and Explanation of Payment (EOP)… Continue

Added by ABG Print on August 17, 2009 at 12:00pm — No Comments

13th Annual Healthcare Internet Conference

The 13th Annual Healthcare Internet Conference takes place November 2-4, 2009 at Caesars Palace, Las Vegas, NV. The conference is presented by the Forum for Healthcare Strategists and sponsored by Greystone.net and Staywell Custom Communications. Attendees will be treated to 30 best-practice case… Continue

Added by Dan Dunlop on August 17, 2009 at 10:30am — No Comments

2009 Stevie Awards for Women In Business

If there's an industry with great candidates for the Women in Business Awards, it's healthcare! The 2009 Stevie Awards for Women in Business honor women entrepreneurs, executives and the organizations they head up. This year's deadline for entry is August 31, 2009. You can check out the awards… Continue

Added by Dan Dunlop on August 15, 2009 at 2:00pm — No Comments

Develop your practice through Health care marketing

Health care practitioners face various challenges today. If you are new into the field of health care then you need to make people know about your practice. For this you need to look for a firm providing health care marketing services.





Thehcmg.com is well known for providing health care marketing services. They help… Continue

Added by Riky Martin on August 11, 2009 at 5:58am — 1 Comment

A Valuable Hospital Social Media Case Study

The story of Swedish Covenant's road to deploying a successful social media program was recently published in a post on www.ragan.com. The post explains how Swedish Covenant Hospital in Chicago (north side) meticulously did their homework, followed social media conversations online, and sought out the advice of consultants before embarking on a program of their own. They spent a lot of time listening and determining what health issues were top-of-mind with consumers. They identified two hot… Continue

Added by Dan Dunlop on August 11, 2009 at 4:30am — No Comments

Upcoming: Dan's Social Media Webinar

If you follow my healthcare marketing blogs, you know that I am passionate about social media and the social web. Well, I've decided to lead a free webinar for healthcare marketing professionals, giving my perspectives on social media. I'll try to cover as much ground as possible in an hour. See details… Continue

Added by Dan Dunlop on August 10, 2009 at 4:00am — No Comments

Healthcare Reform Advertising: Does it Resonate?

On August 6, 2009, Les Masterson wrote a story for HealthLeaders Media about marketers' reactions to the ever so abundant supply of healthcare reform ads currently running. These ads have been produced by any number of special interest groups.Les interviewed me for the article, along with Gabrielle DeTora, a terrific healthcare marketing consultant and strategist. Gabrielle is a young thought leader in this business, and someone I've had the pleasure of befriending over the last year. Her… Continue

Added by Dan Dunlop on August 7, 2009 at 8:55am — No Comments

A Hospital Website with Great Skin

Here's a website you have to check out if you are a healthcare marketer: www.happyingreenville.com. The website belongs to Bon Secours St. Francis Health System. The site is whimsical, inviting, friendly and easy to navigate - at first blush. Here's an image of the site's landing page.





Not only is the site whimsical, but it is animated and there is a narrator whose voice… Continue

Added by Dan Dunlop on August 6, 2009 at 5:00pm — 5 Comments

Health care marketing is ideal for a health care professional

Marketing is important regardless of your type of business. Medical professionals should go for health care marketing that is useful to their patients by presenting them helpful information.



Thehcmg.com is a most reliable firm that gives health care practitioners the best results. By using marketing… Continue

Added by Riky Martin on August 5, 2009 at 12:48am — No Comments

Healthcare's Green Initiative

An article I wrote for Alternative Health Journal was published today. It introduces the reader to the growing movement within the healthcare industry to create healthy and safe environments for patients and employees. I call this the healthy hospital movement. The article is based on a… Continue

Added by Dan Dunlop on August 3, 2009 at 2:30pm — No Comments

Evolution of the Retirement Crunch

The concept of retirement has changed significantly during the past decade. Approximately 70% of baby boomers surveyed indicated they plan to continue working beyond age 65. Due to longer life expectancy, retiring at 65 is no longer a realistic goal for the average American. For the first time in history we now have four generations involved in the workforce as older Americans balk at the prospect of twenty or thirty years of life on retirement income. More and more people in their 70's, 80's,… Continue

Added by Sharron Williams on August 1, 2009 at 10:52pm — No Comments

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