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August 2010 Blog Posts (18)

A Good Testimonial Can Turn A Prospect Into A Patient

We’ve all seen them. The person on TV talking about how great a product is. Or a neighbor testifying in the town newspaper about their experience with a local professional’s service. They’re on website videos and even sites like Amazon.Com—“this book changed my life,” and more.

With so much exposure to the “real” people standing behind all those advertising products and services, can using a testimonial approach…


Added by Rick Jourdan on August 31, 2010 at 12:30pm — No Comments

Doctor Blogger, Dr. Wes, Has Got It Right!

Lots of physicians have found their way onto Twitter - some have even achieved social media rock star status (Kevin MD, for example). Well, one of the many physicians I follow on Twitter is Dr. Wes, who also happens to maintain a blog ( in all of his spare time! Dr. Wes is Westby G. Fisher, MD, FACC, a board certified internist, cardiologist, and cardiac electrophysiologist practicing at… Continue

Added by Dan Dunlop on August 31, 2010 at 4:30am — No Comments

Check Out the Latest Issue of Healthcare Strategy Alert

The folks from the Forum for Healthcare Strategists sent me a preview of their upcoming issue of Healthcare Strategy Alert for Healthcare Marketing. I got the special preview because I contributed an article to the magazine. My article is on the power of mommy blogs for reaching female healthcare consumers.… Continue

Added by Dan Dunlop on August 31, 2010 at 4:00am — No Comments

Ragan's HealthCare Marketing & Communications News

Last week I became the newest member of's healthcare marketing news team. I've been a subscriber to Ragan's HMC News E-zine for quite some time, and they have been kind to feature my blog posts from time to time. I also follow @MarkRaganCEO and @RaganReporter… Continue

Added by Dan Dunlop on August 30, 2010 at 4:30am — No Comments

Is Blogging the New Scrapbooking?

Last Friday I was visiting Lexington Medical Center (West Columbia, SC). During a conversation with Jennifer Wilson, their Public Relations Manager, we got on the subject of moms blogging. Jennifer is a blogger both in her professional life and her personal life. In a moment of inspiration she mentioned that for moms "blogging is the new scrapbooking." What Jennifer has discovered is that by keeping a personal blog, she can document life with her husband and two young children while sharing… Continue

Added by Dan Dunlop on August 29, 2010 at 11:25am — No Comments

CLIO Healthcare Awards Deadline Extended to August 27th

I just saw a press release from the CLIOs announcing a deadline extenison for award submissions. "The entry deadline has been extended for the second annual CLIO Healthcare Awards. All work appearing between January 1, 2009 and June 30, 2010 must be submitted to the CLIO Healthcare Awards no later than August… Continue

Added by Dan Dunlop on August 26, 2010 at 8:12am — No Comments

A Crowd-Sourced Survey for Healthcare Marketers

Acsys Interactive has launched the first-ever “crowdsourced” survey for hospitals to examine just how marketers are using various types of emerging marketing techniques. The survey is unique not only in its approach—asking the “crowd” (i.e. hospital marketers) what their hot button issues are—but also in its… Continue

Added by Dan Dunlop on August 24, 2010 at 8:00am — No Comments

Speed Dating Between Doctors and Patients

If you really think about it, this is an interesting idea: Potential patients attend a social where they have the opportunity to engage physicians in 5 to 10 minute increments - similar to speed dating. Why not? Texas Health Harris Methodist Hospital received a ton of national press coverage for its innovative… Continue

Added by Dan Dunlop on August 20, 2010 at 4:30am — No Comments

The 10 most important foods for health and weight management

In food, nutrient density is very important. One of the main reasons why there is such a big problem with weight in modern society is the fact that we eat foods that are nutrient deficient. If you are trying to lose weight you need to forget about this whole idea of reducing calorie consumption, food quality is the most important thing.

Why is this?

Obviously you need to consume less energy to lose weight, in order to do this though you need to provide your…


Added by michael on August 19, 2010 at 9:03pm — No Comments

Reducing Hospital Noise to Create Healing Environments

I recently found an interesting article written by Devin Powell of Inside Science News Service titled "Hushing Noisy Hospitals: As hospitals grow louder, new guidelines promise a good night's sleep for some." One of my main interests these days continues to be the… Continue

Added by Dan Dunlop on August 19, 2010 at 12:00pm — No Comments

Signature Healthcare, Brockton, Massachusetts

Yesterday I had the opportunity to visit the marketing team at Signature Healthcare in Brockton, Massachusetts ( In the course of my professional life I get to visit a lot of hospitals and medical centers. I never know what to expect on a first visit.…


Added by Dan Dunlop on August 18, 2010 at 4:00am — No Comments

Patient Portals — The New Platform for Health Communications

Gabrielle DeTora, a healthcare marketing strategist I hold in high regard, is featured as a guest blogger on HealthLeaders' MarketShare Blog. (Gabrielle is a member of this healthcare marketing community.) Patient portals are the way of the future, yet very few hospitals today have them (most lack physician portals as well!). With this in mind, Gabrielle makes the case for patient portals and details the key ingredients of an effective portal. If your hospital hasn't developed a patient portal,… Continue

Added by Dan Dunlop on August 17, 2010 at 4:00am — No Comments

Hospitals Going Green

The cover story for this month’s HealthLeaders magazine is about the very real pressures that are driving healthcare organizations to go green. The article, by Joe Cantlupe, details green initiatives by the Cleveland Clinic, Providence Newberg (OR) Medical Center, Baptist Health South…


Added by Dan Dunlop on August 15, 2010 at 8:00pm — No Comments

Blogging from 30,000 Feet

I just had to do this. I'm on a US Air flight from Charlotte to Boston (horrible delays today) and this plane has Wi-Fi! So, I signed up for US Air's Gogo inflight Internet service and I am officially writing my first blog post from 30,000 feet (rough estimate) in the air. This is cool. It… Continue

Added by Dan Dunlop on August 12, 2010 at 6:30pm — No Comments

Web Health Awards Submission Deadline - August 13

I just got an email reminder about the deadline for Web Health Awards submissions. Here's the info:

FINAL REMINDER: Submission Deadline is Friday, August 13th

Tomorrow is the final day to submit your entry for the summer 2010 Web

Health Awards. You will find complete details and links to… Continue

Added by Dan Dunlop on August 12, 2010 at 12:16pm — No Comments

NESHCo Spring 2011 Conference: Call for Speakers

I recently received the Call for Speakers for the New England Society for Healthcare Communications' (NESHCo) Spring 2011 Conference. I've spoken at NESHCo conferences on a couple of occasions and have thoroughly enjoyed interacting with the Society's membership. They are a terrific group of healthcare communicators - and very welcoming.

If you're interested in presenting at a regional conference, this is a good one! For more information go to… Continue

Added by Dan Dunlop on August 11, 2010 at 5:00pm — No Comments

It Pays to take a Vacation!

Last week I took a break from my busy routine and traveled with my family to the Eastern Shore of Virginia. We visited Chincoteague and Assateague - famous for their wild ponies. It was a great reprieve. Of course I still checked my email daily and kept up with things at the office. Monday I even did a conference call with a hospital client in Massachusetts while we were driving up to Virginia. My wife and daughter were very kind to allow that to happen.

What came from my vacation?… Continue

Added by Dan Dunlop on August 9, 2010 at 1:30pm — No Comments

Therapeutics and Biomaterials for Musculoskeletal Disease: Global Markets

Determine the current status of the musculoskeletal disease (MSD) treatments and assess the growth potential of this area over a 5-year period from 2009 to 2014.


* The global market for musculoskeletal disease is currently approaching $45 billion. The overall 5-year compound annual growth rate (CAGR) is forecasted to be about 5%, bringing the total market to more than $57… Continue

Added by BharatBook on August 6, 2010 at 1:53am — No Comments

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