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August 2011 Blog Posts (14)

It's Beginning to Look a Lot Like SHSMD...

If you're a healthcare marketer/communicator and you've never been to a SHSMD conference, then this blog post is for you! For the uninitiated, SHSMD is the Society for Healthcare Strategy & Market Development. My friend Gabrielle DeTora, marketing consultant extraordinaire, compiled a number of videos from last year's conference. The videos have been locked in a secret vault and never… Continue

Added by Dan Dunlop on August 31, 2011 at 6:00am — No Comments

Earthquakes, Hurricanes and Back-to-School - Oh My

In one week, this very week, I will have endured an earthquake, a hurricane (Irene, coming Saturday), and the start of my daughter's 8th grade year. I've also had to face the realization that next year she'll be in high school.



This morning, as a special treat, I decided to cook my star student… Continue

Added by Dan Dunlop on August 26, 2011 at 6:00am — No Comments

The iPad Enabled Medical Practice

Have you ever sat in a doctor's office where the physician had to turn his or her back to you in order to type notes into their desktop computer or immobile laptop? Running an EHR system on a desktop can be cumbersome and hinder that all-important physician-patient relationship. But taking that technology… Continue

Added by Dan Dunlop on August 24, 2011 at 6:00am — No Comments

New Book: Joe Public Doesn't Care About Your Hospital

My friend Chris Bevolo has just published his new book titled Joe Public Doesn't Care About Your Hospital. If you've met Chris or heard him speak at a conference, you know what to expect from his latest work. It is thought provoking, funny and engaging. (Chris is the originator of the Arrogant… Continue

Added by Dan Dunlop on August 23, 2011 at 11:00am — No Comments

Parody of Hospital TV Commercial

Take a little time away from your healthcare marketing career and spend a few moments looking over this spoof of a hospital TV spot that has fun at our expense!











Post by Dan Dunlop, The Healthcare Marketing Community &…
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Added by Dan Dunlop on August 17, 2011 at 5:00am — No Comments

A Collection of Hospital TV Commercials

Here's a variety of hospital TV spots I pulled from YouTube. I always find it to be of value to review what other hospitals around the country are doing. Let me know what you think of these spots.…





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Added by Dan Dunlop on August 16, 2011 at 6:00am — No Comments

Better to Judge or Be Judged?

Last week I had the opportunity to serve on the judging panel for both the National Health Information Awards and the Web Health Awards. This is my second time serving as a judge for Web Health Awards and my third time judging the Health Information Awards. When I first volunteered for this role, I…

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Added by Dan Dunlop on August 15, 2011 at 5:30am — No Comments

The Power of Online Video

In March 2011 Swedish Medical Center in Seattle posted three videos on YouTube that show, among other things, Dr. James Porter, medical director of robotic surgery at Swedish giving his daughter a manicure using the da Vinci surgical robot. The videos demonstrate how this device gives surgeons greater surgical precision and dexterity over existing approaches. Another video… Continue

Added by Dan Dunlop on August 11, 2011 at 5:30am — No Comments

Podcast #114: Mother Blogger





I love listening to Chris Bevolo's weekly Arrogant Healthcare Marketing Bastards podcast. It is a great mix of entertainment, nonsensical rambling and insightful perspective on the discipline of healthcare marketing. Each episode is about 20… Continue

Added by Dan Dunlop on August 10, 2011 at 8:46am — No Comments

So Many Conferences, So Little Time





Last week I received a flyer in the mail about the upcoming e-Patients Connections 2011 conference. It will take place September 20-21, 2011 at the Hyatt Bellevue Hotel in Philadelphia. Based on my review of the featured sessions and speakers, this should be an excellent… Continue

Added by Dan Dunlop on August 9, 2011 at 8:00am — No Comments

Social Media Judo

Social media books are a dime a dozen. Well, here's another one to add to the list. Ivy Worldwide, the social media agency, recently contacted me about the release of its new book, Social Media Judo, by Chris Aarons, Geoff Nelson and Nick White with Dan Zehr. If nothing else, you've got to love the title.



The authors claim that by using the techniques found in Social Media Judo,… Continue

Added by Dan Dunlop on August 8, 2011 at 8:39am — No Comments

Mommy Blogs: Maligned & Misunderstood

Over the last couple of years, my team and I have helped to create a few hospital mommy blogs. As someone who is tuned in to this trend, I've noticed that many marketing professionals look down their noses at this particular communications tool. Some people even recoil at the mention of mommy blogs. The… Continue

Added by Dan Dunlop on August 4, 2011 at 11:00am — No Comments

Can Cigarettes Be Green? Ask Santa Fe Natural Tobacco Company

According to a recent article in USA Today, anti-smoking activists are hot under the collar in response to cigarette marketing that makes "eco-friendly" claims.… Continue

Added by Dan Dunlop on August 2, 2011 at 5:30am — No Comments

Lingerie Firm Uses Bras To Support Breast Cancer Charity

Recently I read about a little lingerie shop in Dorchester, UK, that is running a bra recycling campaign designed to support the Against Breast Cancer charity (… Continue

Added by Dan Dunlop on August 1, 2011 at 6:00am — No Comments

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