The Industry's Healthcare Marketing Idea Exchange
The folks from Vree Health sent me this infographic yesterday - highlighting their perspective on the four main steps to lowering hospital readmission costs: Comprehensive Care Coordination, Improved Hand-Offs (keeping the PCP informed), Medication Management, and Post-Discharge Follow-Up. (Vree is a transitional care provider.)
What this graphic doesn't address is the way in which marketers can help to address hospital readmissions. What are your thoughts? Can we help to…Continue
Added by Dan Dunlop on August 28, 2013 at 9:00am — No Comments
Note: I share this story because I believe that the situation my family is facing is not unique. Many in my generation are caring for elderly parents and going through the same struggles that my sisters and I are encountering. And many more will be facing these challenges in the future.
I just spent the weekend in Pensacola, Florida visiting my elderly parents. They are now in their mid 80s. My mom has significant memory loss and my dad, who suffers from emphysema, is on oxygen 24/7.…Continue
Added by Dan Dunlop on August 26, 2013 at 9:00am — No Comments
Yesterday I received the Call for Speakers for the 2014 Physician Strategies Summit. I've spoken at this conference in the past and it is a terrific event. This year's Summit will take place at the Omni Orlando Resort at ChampionsGate, April 30 - may 2, 2104. I definitely plan to be there.
Below is some of the information about the Physician Strategies Summit that I lifted from the email I received. To download the Call for Speakers, click…Continue
Added by Dan Dunlop on August 22, 2013 at 9:07am — No Comments
The effort by many organizations to provide hospital quality information to consumers is admirable. However, it would be great if they could all collaborate and come up with standard measures of quality and safety. Today, so many different reports are coming out with conflicting data, consumers don't know what to think. What data is the right data? How are…Continue
Added by Dan Dunlop on August 20, 2013 at 9:00am — No Comments
I want to give a shout out to The Go! Agency (Online Marketing) for including a couple of my sites on their list of the top 20 healthcare marketing websites. This online…Continue
Added by Dan Dunlop on August 19, 2013 at 9:00am — No Comments
This Friday I will be speaking at the NC Philanthropy Conference in Concord, NC. I'll serve on a panel at 8:30am and then will teach a Master Class at 10am. I'm honored that they invited me to speak. This is particularly meaningful to me because I come from a family of fundraisers and development professionals. My uncle, David Dunlop, spent his entire career as a development officer…Continue
Added by Dan Dunlop on August 15, 2013 at 9:00am — No Comments
This is the fourth in a series of videos I recorded while hiding away in the mountains of Virginia to work on my book. In this video I address the need for healthcare marketers to take a fresh look at how we market to referring physicians. In short, it is time to integrate digital elements into our overall physician marketing strategy. This is just the beginning of what I call "Digital Physician Relations." More on that in the future. Enjoy the video. Please know that I shot this, by myself,…Continue
Added by Dan Dunlop on August 13, 2013 at 8:00am — No Comments
In the event that you move toward advertising and pushing your dental practice, quit taking on a similar mindset as a dental specialist and be like a patient rather. Approach this thing from your customer's perspective. Put yourself in your patient's shoes and consider, What might make me result in these present circumstances specific dental center?
Get a pen and paper and head down to your staging phase. Think about the things that your patients need or require from you being…
Added by James Lee on August 12, 2013 at 10:53am — No Comments
Now that over 150 million American Internet users are looking for healthcare information online, just having a website is no longer enough. To make your website work for you, avoid these five common design and development mistakes:
Slow-Opening Home Page – If it takes longer than 3 seconds to open, it’s too slow by today’s web standards. Avoid complex moving imagery and long content that forces the user to scroll to read it all.
Too Much Text – We live in a bullet-point,…
Added by James Lee on August 12, 2013 at 10:47am — No Comments
Today, physical therapists face challenges as never before. Whether it is competition for referrals or a struggle against declining reimbursements, more and more physical therapists have come to understand that effective physical therapy…
Added by James Lee on August 12, 2013 at 10:44am — No Comments
This is the third video in this series - all filmed using my flip camera. The subject of this video is the role of online video in healthcare marketing. One of the topics I address is the need to make physician finders more relevant and helpful to prospective patients and family members. One way to do that is through the infusion of video. Let the patients meet the physicians online. Enjoy. One caveat: I shot this video on my back porch. It was just me. No crew. No lighting. No director. No…Continue
Added by Dan Dunlop on August 9, 2013 at 3:00pm — No Comments
Another video in the series.
Background: A couple of weeks ago I was in the mountains of Virginia working on my book. While I was up there, my staff asked if I would record a few short videos addressing points from the infographic we published a few months ago: What's Missing From Most Healthcare Marketing Programs? (See infographic below). This video from the series shares my vision of healthcare marketing as community building. We need to come to a…Continue
Added by Dan Dunlop on August 8, 2013 at 3:00pm — No Comments
I'm on vacation this week so my blogging will be at a minimum. However, I do have a few videos I'd like to post. A couple of weeks ago I was hiding out in the mountains of Virginia, all alone, working on my book. While I was up there, my staff asked if I would record a few short videos addressing points from the infographic we published a few months ago: What's Missing From Most Healthcare Marketing Programs? (See infographic below). So I sat out on the deck of my mountain retreat…Continue
Added by Dan Dunlop on August 7, 2013 at 3:00pm — No Comments
Part 2: The Importance of Brand Equity: Activating the Hive
Hive marketing involves bringing individuals into a community of shared interest (the hive), so they can share experiences, extend the depth of their knowledge, access valuable resources and feed off one another’s passion for the…
Added by Dan Dunlop on August 1, 2013 at 2:30pm — No Comments