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September 2009 Blog Posts (30)

Bert Jacobs Rocks as SHSMD's Opening Act

Okay, at this moment my cup runneth over. I am truly overflowing with optimism after spending an hour listening to and laughing with Bert Jacobs. If you don’t know who Bert is, he and his brother founded “Life is Good.” You know, the company that makes the hats, t-shirts and frisbees. They did $120… Continue

Added by Dan Dunlop on September 30, 2009 at 6:53pm — 1 Comment

Welcome to SHSMD 2009

I've arrived at the 2009 SHSMD conference and picked up my registration materials, including the obligatory tote bag. However, this year the tote (sponsored by StayWell Custom Communications) is an EcoSmart bag! The bags are at least in part made up of recycled plastic beverage and food containers.

The last time I was in Orlando on business was in April when I spoke on "social… Continue

Added by Dan Dunlop on September 30, 2009 at 1:52pm — No Comments

Blogging Live from SHSMD Conference 09

Good morning from Orlando, home of the Mouse! Over the next couple of days I will be blogging live from the Society for Healthcare Strategy and Market Development (SHSMD) Conference in Orlando. I guess the content of my posts will depend upon what I find to be blog-worthy. Two of the featured speakers will be Bert Jacobs (Life is Good founder) and political analyst Paul Begala.

On Thursday morning at 11:15am I will be presenting with David Fairchild, MD, Chief Medical Officer for… Continue

Added by Dan Dunlop on September 30, 2009 at 4:00am — No Comments

Volatile Reaction to Breast Cancer TV Spots

Last week I wrote a post about ReThink Breast Cancer's "Save the Boobs" TV commercial. You can see that post and view the controversial TV spot by clicking here or here. That should help to provide context. The comments I received were both plentiful, passionate and varied in their reaction to the commercial:

(Randi) "Any commercial that digresses…

Added by Dan Dunlop on September 29, 2009 at 4:30am — 2 Comments

Doctors are highly skeptical about economic recovery.

I speak nationally and work with doctors everyday.

Last week I polled both clients and audiences as to whether they agree with Bernanke about the end of the recession. To put it mildly, they didn't agree.

Added by Stewart Gandolf on September 28, 2009 at 3:34pm — No Comments

Disgusted with Healthcare Reform Advertising?

I keep seeing all these crappy TV commercials for healthcare reform and wonder how much money has been spent on both sides of this political battle. In this age of the Internet and social media marketing, aren't there better and more cost-effective way for political and industry groups to communicate with constituents? And just how much money have they spent?…


Added by Dan Dunlop on September 28, 2009 at 4:00am — No Comments

Amazing Photos of an Abandoned Railroad Hospital

There's something eerie and haunting about a collection of photos Ransom Riggs posted on his blog - There he shares a number of images he captured at Linda Vista Hospital in East LA. You can find the full collection of photos online at Ransom's Flickr page at… Continue

Added by Dan Dunlop on September 26, 2009 at 2:49pm — No Comments

Why are Companies Scared of Social Media?

Today in my Digiday: Daily ( email blast there was a short article on the six reasons companies are still scared of social media. If you don't subscribe to Digiday Daily, it is a great resource and aggregator of… Continue

Added by Dan Dunlop on September 25, 2009 at 12:51pm — No Comments

OTC Markets in India

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Over-the-counter (OTC) drugs are medicines that may be sold without a prescription, in contrast to prescription drugs. These items can be found on the shelves of grocery/ cosmetic stores and…

Added by Neel B on September 25, 2009 at 5:00am — No Comments

ReThink Breast Cancer: Save the Boobs TV Commercial

October is Breast Cancer Awareness Month so the press coverage and publicity around cancer related issues is increasing by the minute. Case in point is Dan Neil's story in the LA Times this morning (September 22, 2009). The headline read: "Breast cancer ads use lechery for good." Needless to say, I had to read on. You can find the article at

So… Continue

Added by Dan Dunlop on September 24, 2009 at 4:30am — 4 Comments

Best layout and design for Medical communication

Over the years companies have adopted various tactics to get doctors to engage with their online product presentations, or e-details. Initiatives include obtaining permission from doctors to email them an e-detail,…

Added by Neel B on September 24, 2009 at 2:30am — No Comments

Learn About DocWorthy, Online Community

Just recently I learned about an online community called DocWorthy. It's an online group for doctors, medical groups, and professional advisors. I have to admit that I'm a newbie when it comes to DocWorthy, but it looks interesting.

For an advisor or consultant to join the community, you need to provide two recommendations written by physician clients. As a member of the group, you can add pod casts, blog posts, and articles, as well as interact with other group… Continue

Added by Dan Dunlop on September 23, 2009 at 4:30am — No Comments

New Research: Smart Phones and Healthcare

Software Advice ( has been researching which smart phone works best for healthcare providers. They conducted a survey of "tech savvy" individuals within the healthcare industry to complete their six-question survey. Now they have published the results of their survey online. You can access the survey data at The survey's sample… Continue

Added by Dan Dunlop on September 22, 2009 at 3:30am — No Comments

Marketing Orthopedic braces

Marketing braces can be a difficult process. It seems like each doctor has his/her favorite Ankle brace. Last year, we traveled over to Eastern Europe to discuss International medical insurance with orthopedic surgeons. We found that they are much more open to using a variety of braces rather than sticking to one brand. How would you… Continue

Added by Cindy Fallsen on September 21, 2009 at 10:47pm — No Comments

VSHMPR Conference: The Value of a Day of Learning

I know that most members of this online community don't work in Virginia, and therefore aren't members of the Virginia Society for Healthcare Marketing and Public Relations (VSHMPR). But, where ever you live and work, there is most likely an association of healthcare marketers that you can join.

Last Friday I attended the fall conference for VSHMPR. It looked like there were maybe 60 healthcare marketing professionals in attendance, each of whom had given up the day in order to… Continue

Added by Dan Dunlop on September 21, 2009 at 12:30pm — 1 Comment

Don't Blink: New Media Strategies for Healthcare (VSHMPR)

The final presentation of the day at the fall VSHMPR conference was titled: "Don't Blink: Internet Marketing and New Media Strategies for Healthcare." The presenter was Dean Browell, director of new media at ND&P.

I really liked Dean's presentation. He's easy to relate to as a presenter. Even spoke about pets and social media. yes, it's true. Even my cats have facebook pages. Evidently Richmond, Virginia is a haven for pet lovers - at least according to Dean's… Continue

Added by Dan Dunlop on September 18, 2009 at 1:30pm — No Comments

VSHMPR: Your Healthcare Brand in a Facebook World

The second session at the VSHMPR conference this morning was titled "Protect and Promote your Healthcare Brand in a Facebook World" by Shawn Zehnder Lea from the Mississippi Hospital Association. Shawn is a dynamic presenter and speaks from her own experience handling social media for the Mississippi Hospital Association. And she's essentially a one person shop - doing it all herself. Her lessons are very much real world lessons.

One of the things that attracted Shawn to social media… Continue

Added by Dan Dunlop on September 18, 2009 at 11:30am — No Comments

Live Post: VSHMPR Conference - Social Media

The first presentation of the day, titled "Social Media and Public Health," is being presented by CRT/tanaka's Geoff Livingston, senior VP and author of Now Is Gone. Kim Blake of CRT/tanaka is the current president of the Virginia Society for Healthcare Marketing and Public Relations.

Social… Continue

Added by Dan Dunlop on September 18, 2009 at 10:30am — No Comments

Blogging Live from VSHMPR Conference

Tomorrow I plan to be blogging live from the fall conference of the Virginia Society for Healthcare Marketing and Public Relations. The conference is taking place in Glen Allen, Virginia at The Place at Innsbrook. The theme for the day is "Healthcare Atwitter over Social Media." The presentations will… Continue

Added by Dan Dunlop on September 17, 2009 at 4:00am — No Comments

MetroWest and Tufts Launch New Pediatrics Campaign

MetroWest Medical Center and Floating Hospital for Children at Tufts Medical Center are launching a new pediatrics campaign this week. The campaign promotes the new partnership between the two organizations that brings the exceptional pediatric care available in downtown Boston to the people of MetroWest… Continue

Added by Dan Dunlop on September 16, 2009 at 4:00am — 1 Comment

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