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September 2010 Blog Posts (25)

Print Can Still Have Powerful Impact On Healthcare Marketing

The steady, droning death knell for print media has been rung by TV, Internet and radio news now for what seems like an eternity. Along with the ever-growing decline of newspaper readership and mail sent via the Post Office, the meteoric rise in web-based alternatives such as e-mail, Facebook, You Tube and websites have seemingly sealed the fate of print.

But perhaps there is a silver lining in the cloud of despair hanging over the print advertising industry. Some recent studies on the… Continue

Added by Rick Jourdan on September 30, 2010 at 1:54pm — No Comments

Chris Bevolo's Rant

On July 6, 2010 I wrote a blog post titled "Healthcare Reform Stimulates Hospital Ad Spending." In the post, I shared information from a June 28th AdAge article about how the aging Boomer population and Healthcare Reform are combining to create the perfect storm in healthcare marketing. Here' the link to the original blog post:… Continue

Added by Dan Dunlop on September 30, 2010 at 4:30am — No Comments

Advertising ER Wait Times on Billboards is Pricey

There is one thing we all hate – waiting. Hospital Corporation of America (HCA) in South Florida is capitalizing on America’s distaste for sitting in waiting rooms for endless hours. HCA, which owns Columbia, Palms West and JFK, plus nine other hospitals in the area, is the first to advertise wait times on 11 billboards in the region. In a competitive market such as South Florida, HCA believes they need to let customers know about their services.

Not everyone is a fan of ER… Continue

Added by Dan Dunlop on September 29, 2010 at 4:30am — No Comments

Patients Are Rating Your Hospital

“What If Your Hospital Was a Hotel with Bad TripAdvisor Reviews?” That’s the title of a recent blog post by Derek Rudnak (@DerekRudnak). If you had to rate your last hospital stay, what score would you give it? Not a question you hear everyday, but nonetheless, a question that some patients and former patients aren’t afraid to answer. In fact, they are volunteering the information on Facebook, Angie's List, FourSquare… Continue

Added by Dan Dunlop on September 28, 2010 at 4:00am — No Comments

Should We Expect Physicians to be Social Media Content Generators

“Are Doctors Socially Lazy?” That’s the title of a recent blog post by Dr. Bryan Vartabedian. Hearing the words “doctor” and “lazy” in the same sentence doesn’t sit well for most people. However when it comes to social media, doctors are slow to embrace the communication platform and even slower to become… Continue

Added by Dan Dunlop on September 27, 2010 at 4:00am — No Comments

Good Things Come in Twos, Even Hospitals

This week my agency launched a new marketing program and ad campaign promoting the partnership between Lowell General Hospital and Floating Hospital for Children at Tufts Medical Center. This affiliation brings advanced maternity and pediatric care to the Merrimack Valley Region of Massachusetts - and complements the already exception level of care delivered by Lowell General Hospital. I've written about Lowell General in the past; in my opinion, they are one of the leading community hospitals… Continue

Added by Dan Dunlop on September 24, 2010 at 4:00am — No Comments

Hospital Allows Skype in the Birthing Suite

Last weekend I came across an amazing story in The Enterprise (Brockton, MA) that told the story of a woman giving birth at Signature Healthcare Brockton Hospital (one of my clients) and sharing the experience with her husband via Skype. For those of you not familiar with… Continue

Added by Dan Dunlop on September 23, 2010 at 3:30am — No Comments

Hospital President Walks The Walk

There was an interesting article in The Greensboro News & Record last week about the new president of a tiny Annie Penn Hospital in Reidsville, NC, part of Moses Cone Health System. Mickey Foster, now three months into his new position, has taken to walking the halls of the hospital as part of a program he… Continue

Added by Dan Dunlop on September 22, 2010 at 2:30am — No Comments

Your Hospital and Location-Based Networks (i.e., Foursquare)

On September 7, 2010, there was an excellent post on Ogilvy PR's Fresh Influence Blog about location-based networks and their relevance to healthcare marketing. The title of the post was: "Would you check in at your next checkup? Healthcare and location-based social networks." You can find the post at

The post looked at Facebook Places and Foursquare and how they'll impact hospitals. One obvious potential is… Continue

Added by Dan Dunlop on September 21, 2010 at 4:00am — No Comments

Interview: Lee Aase, Mayo Clinic on Social Media Marketing for Healthcare -

In anticipation of the healthcare industry’s SHSMD Connections 2010 Conference, I had the opportunity to discuss Mayo Clinic’s success with social media and the future of social media for healthcare

marketers with Lee Aase of the Mayo Clinic. Lee is currently the manager of Mayo

Clinic’s social media team, and also the chancellor of…


Added by Jonathan Kidder on September 20, 2010 at 12:58pm — No Comments

Tennessee Hospital Goes Green

The new Franklin Woods Hospital in Johnson City is going green and saving money. The hospital, which was built to Leadership in Energy and Environmental Design (LEED) standards, is expected to be the first to be certified by the U.S. Green Building Council. The 240,000-square-foot facility offers a variety of green features including Energy Star-rated appliances and parking with electrical outlets for golf carts. According to James Watson, spokesman for the…


Added by Dan Dunlop on September 20, 2010 at 3:30am — No Comments

Use to Publish Your Daily Twitter Newspaper

Are you a Twitter user and unfamiliar with If so, you need to check it out. is an online application that organizes links shared by the people you follow on Twitter into an easy to read daily electronic newspaper. Newspapers can be created for any Twitter user, list or #tag. It is very cool. Here's an example of what one of these interactive newspapers looks like:…


Added by Dan Dunlop on September 15, 2010 at 5:25pm — No Comments

Strategic use of social media in healthcare

Statistics show that people are using social networks in ever increasing numbers. In turn, hospitals are joining,…


Added by Kira Sparks on September 15, 2010 at 9:30am — No Comments

Day Two at SHSMD 2010

What a terrific day at SHSMD. I attended three sessions related to social media - but each was unique in content and focus.

The presentation I most anticipated was the one by Rhona Williams London and Steve Widmann of Scott & White Hospital. They spoke about Scott & White's response to the Fort Hood shootings and their use of social media. Essentially, they said that social media were the key to communicating with their constituents throughout the crisis. They had a dire need… Continue

Added by Dan Dunlop on September 13, 2010 at 7:18pm — No Comments

10 More People You Should Meet at SHSMD '10

This list could go on forever, but here are another 10 people (or more) you should seek out while you're attending the SHSMD Annual Conference (2010): (A couple of these folks were nominated by #SHSMD attendees and my blog readers.)

  • Marianne Aiello - HealthLeaders Media - @HLMmarketing

  • Jessica Levco - - @raganreporter
  • Jim Rattray - Southcoast Health Systems…

Added by Dan Dunlop on September 13, 2010 at 3:30pm — 2 Comments

10 People You Should Get to Know at SHSMD 2010

Okay, so you're wandering around the SHSMD conference and there are 1400 other folks doing the same thing. When I attend these conferences, I always have a list in my head of the people I want to make sure I connect with. So, here are a few folks from my list. If you don't know them, I suggest you seek them out and introduce yourself. Tell them Dan Dunlop sent you. (by the way, please introduce yourself to me while you're at the conference.) These are really great people and help to make up my… Continue

Added by Dan Dunlop on September 13, 2010 at 5:22am — No Comments

Blogging Live from SHSMD 2010

For the next couple of days I'll be blogging from the SHSMD Annual Conference in Chicago. Day One has already been a long one! I caught a flight from Raleigh-Durham at the crack of dawn and made it to Chicago in time to attend the Pathfinder's Luncheon. I've run into a ton of people - clients, vendors, agency people and consultants. For some of us, this is another stop on a circuit we travel together throughout the year.

This afternoon, in addition to the various pre-conference… Continue

Added by Dan Dunlop on September 12, 2010 at 3:30pm — No Comments

The MedCottage: A New Way to Care for Aging Loved Ones

Rev. Kenneth Dupin understands the stress of caring for an aging loved one. He also understands the benefits of keeping an aging family member close to home, which is why he created the MEDCottage, a mini mobile home for the elderly.…


Added by Dan Dunlop on September 10, 2010 at 4:00am — No Comments

Community Hospitals Using Mobile Marketing See Results

You can’t ignore the facts. Recent studies have shown that many hospitals that market their ER wait times have benefited from double-digit increases in ER admissions. In our fast-paced society, we don’t have time to…


Added by Dan Dunlop on September 9, 2010 at 4:30am — No Comments

SHSMD Conference Starts On Sunday

The 2010 Annual Conference of the Society for Healthcare Strategy and Market Development (SHSMD) begins this Sunday. It is taking place at the Hyatt Regency Chicago I'm flying out Sunday morning so I can attend a luncheon later that day. Then I host a roundtable discussion on Monday and deliver a presentation on Tuesday together with my colleague Mark Shelley from Lexington Medical Center. Our talk is on the strategic use of social networks through a strategy we call "Hive Marketing." It is… Continue

Added by Dan Dunlop on September 8, 2010 at 4:30am — No Comments

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