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September 2012 Blog Posts (14)

The Birth of the Health Effie Awards! Effectiveness in Healthcare Marketing

In the marketing world, the Effie Awards are the gold standard. Unlike many awards competitions, they are not a beauty contest; rather, they recognize marketing effectiveness. So I was excited when they contacted me about a month ago to let me know about the launch of the new "Health Effie Awards." The awards committee has now issue the official call for…

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Added by Dan Dunlop on September 27, 2012 at 6:30am — No Comments

Infographic: Affordable Care Act & Women's Health

Late last week my friends at Spirit of Women published a new infographic depicting the Affordable Care Act's impact on women's health. This is an area that has received a great deal of attention of late. You can click…

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Added by Dan Dunlop on September 26, 2012 at 6:30am — No Comments

Practice Marketing Ideas for Physicians

Operating a medical practice can be a money-spinning business, but when patients have lots to choose from, standing out among competitors can become a challenge. The success of your practice depends how well you bring new patients and keep the existing ones. Gone are those days where physicians could simply rely on word of mouth. Changes in demand for physician services have made a positive…

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Added by James Lee on September 25, 2012 at 10:03am — No Comments

Serving on a Volunteer Board of Directors

A couple weeks ago I attended my first meeting as a new member of the Board of Directors of the New England Society for Healthcare Communications (NESHCo). I love this organization and am thrilled to serve on the Board. Over the years I've served on a number of volunteer boards and it has rarely been a positive experience. Admittedly I am biased by my…

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Added by Dan Dunlop on September 25, 2012 at 6:30am — No Comments

Storytelling with Hospital Infographics

Here are a few hospital and hospital-related infographics I thought I'd share with you via my blog. After all, infographics are all the rage! As you'll see below, more hospitals are jumping on the infographic bandwagon and learning to do storytelling using this highly visual platform. If you click on the images, you can view them in a larger format. Enjoy.…

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Added by Dan Dunlop on September 24, 2012 at 6:30am — No Comments

Cardiovascular Advertising Awards: Submission Deadline Approaching

The other day I received an email reminder about the impending submission deadline for the Cardiovascular Advertising Awards - an nationwide awards program. The CardioVascular Advertising Awards program was designed to recognize outstanding advertising materials…

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Added by Dan Dunlop on September 21, 2012 at 7:00am — No Comments

No SHSMD For You.

There are a select number of healthcare marketing events every year that I can't wait to attend: the Spring Conference of the New England Society for Healthcare Communications, the Fall Conference of the Carolinas Society for Healthcare Public Relations & Marketing, the Forum for Healthcare Strategy's Healthcare Marketing Summit, and the annual…

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Added by Dan Dunlop on September 20, 2012 at 7:00am — No Comments

10 People to Meet Today at SHSMD 2012

Each year as we head into the annual SHSMD Conference, I like to publish a list of people to meet while you're attending the conference. This is a great opportunity to network, and I like to help move the process along, facilitating introductions. So check out my latest list of 10 people to introduce yourself to at this year's SHSMD Conference in…

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Added by Dan Dunlop on September 19, 2012 at 8:00am — No Comments

Conference Alert: Marketers Influencing Population Health

It is a wonderful and rare thing when you come up with a big idea and it actually becomes a reality. I can recall speaking with my friend Lee Crouch, during a break at a healthcare marketing conference, about the opportunity we both saw for the New England Society of Healthcare Communications (NESHCo) to reach more people and grow its membership. During that…

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Added by Dan Dunlop on September 18, 2012 at 8:16am — No Comments

Internet Marketing for Doctors

Online marketing has emerged as one of the newer passages to successful marketing. Apparels, shoes, groceries, electronics are some of many businesses that have profited from online marketing. With rather steady pace, healthcare industry is starting to explore this avenue. Thanks to the technical developments and millions of internet users, physicians are now able to reach those corners of the world, which they were previously unable. Internet has helped them immensely providing consistent…

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Added by James Lee on September 18, 2012 at 5:46am — No Comments

Physician Stories Told By Physicians - on Video

Months ago I wrote about my bad habit of making physicians feel uncomfortable. My job requires that I put them in uncomfortable situations. Back in May, my team and I spent three days in…

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Added by Dan Dunlop on September 11, 2012 at 8:00am — No Comments

Pink Glove Dance Competition Heating Up Once Again

Hospitals all over the country are filming and editing their Pink Glove Dance Videos in preparation for the 2012 competition. Here's a behind the scenes look at Lexington Medical Center's production process. Lexington Medical Center was last year's winner of the international…

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Added by Dan Dunlop on September 10, 2012 at 8:30am — No Comments

Breast Cancer and Those for Whom Pink Doesn't Apply

Laura Wells, Stage IV Metastatic Breast Cancer Fighter and a member of Inspire.com, has written a powerful post that can be found on the OccupyHealthcare blog. Laura writes about…

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Added by Dan Dunlop on September 7, 2012 at 8:00am — No Comments

Do Context and Opportunity Trump Content?

The truth is, I'm tired of reading all of these proclamations from marketing experts that "Content is King." First, I think that statement misses a huge part of the equation: the role of opportunity identification. Second, I fear that marketers, hearing that content is King, will revert back to being content pushers. In fact, that's exactly how most…

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Added by Dan Dunlop on September 6, 2012 at 7:30am — No Comments

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