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October 2007 Blog Posts (2)

Patient Safety and Hand Hygiene

This month our team is working on a patient safety/hand hygiene campaign for one of our healthcare

clients. Doing the research leading up to the campaign has been

intriguing. We all know about the importance of washing/sanitizing our

hands, and how failing to do so can lead to the transmission… Continue

Added by Dan Dunlop on October 29, 2007 at 2:30pm — No Comments

What's Happening in Boca?

One of the most interesting stories in healthcare (and healthcare

marketing) is currently unfolding in Boca Raton, Florida. The folks at

Boca Raton Community Hospital (BRCH) are preparing to launch the first

new academic medical center in the U.S. in more than a decade. Through

a partnership with Florida Atlantic University, the University of Miami

Miller School of Medicine, and a $75 million donation from the Schmidt

Family Foundation, BRCH has embarked on a… Continue

Added by Dan Dunlop on October 25, 2007 at 4:30pm — No Comments

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