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October 2008 Blog Posts (15)

Is Health 2.0 Over-Hyped?

Today in my Daily Dose e-newsletter from Modern Healthcare, there was a thought provoking post to the Daily Dialogue Reader Blog by Dmitriy Kruglyak titled "Buzz Surrounding Health 2.0 'Way Overblown'." The article is a response to Rebecca Vesely's earlier article: "Money Woes Don't Slow Health 2.0."

Dmitriy predicts the eventual demise of the Health 2.0 revolution and already sees the handwriting on the wall. "The whole premise of the Health 2.0 model is based on the majority of… Continue

Added by Dan Dunlop on October 30, 2008 at 9:00pm — No Comments

CHPRMS 2008 Annual Fall Conference - Nov 12-14

Yesterday I received a brochure in the mail for the 2008 Annual Fall Conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS). The conference is taking place in Charleston, SC this year, at the Francis Marion Hotel. The dates are November 12-14, 2008. Each year this proves to be one of the best healthcare marketing conferences I attend - ranking right up there with the SHSMD conference and the National Forum. I'm probably biased… Continue

Added by Dan Dunlop on October 28, 2008 at 4:27pm — No Comments

MGMA's 2009 Annual Conference 'Call for Speakers'

Owen Kemp, a member of this online community, emailed me a reminder today about the Medical Group Management Association's 2009 Annual Conference. The call for speakers is active and available online. The deadline for submissions is October 31, 2008. I sent in my submission this afternoon. We'll see how it goes; I've never spoken at this conference so it would be a first for me.

MGMA's 2009… Continue

Added by Dan Dunlop on October 22, 2008 at 4:35pm — No Comments

University Health Systems Colors Campaign

In the Fall 2008 issue of Marketing Healthcare Today, there's a great profile of the University Health Systems of Eastern Carolina branding campaign. Dubbed the "colors campaign", the UHS campaign is actually a branded service line marketing program. Although it is a distinctive branding campaign, it is leveraged to do both image building and to market specific services within the health system. If you have a copy of… Continue

Added by Dan Dunlop on October 21, 2008 at 8:30pm — No Comments - Healthcare's Version of YouTube

If you're not familiar with - "healthcare videos on demand" - you should check it out. It bills itself as "the Web’s only destination focused solely on bringing you the whole world of healthcare video. From important medical breakthroughs to the latest diets, from recipes for diabetics to vlogs from cancer patients, icyou is healthcare video."

I have a channel of my own on Click… Continue

Added by Dan Dunlop on October 19, 2008 at 2:00pm — 1 Comment

NESHCo Conference Wrap-Up

The NESHCo Fall Institute has come to an end. This was my first time attending the conference, and I have been impressed with the experience. New England healthcare marketing professionals are fortunate to have a resource like this in their region. The leadership did a terrific job with the conference. Kelly Woodsum, NESHCo's executive director, was on top of all of the details. Very impressive. If you're a healthcare marketer in New England and don't take part in this organization's… Continue

Added by Dan Dunlop on October 17, 2008 at 1:30pm — No Comments

This Morning at the NESHCo Conference - 10/16/08

It's 10:30am at the NESHCo Conference - the New England Society of Healthcare Communicators. Brooke Hynes and I presented at 8:30am, giving the keynote address. Our talk was about marketing patient safety within the hospital or medical center. We used the current Tufts Medical Center hand hygiene campaign as a case study. I was impressed with the number of brave souls who rose early this morning to attend a presentation about quality and patient safety! Knowing the time of day, we worked harder… Continue

Added by Dan Dunlop on October 16, 2008 at 11:41am — No Comments

The New England Society for Healthcare Communications (NESHCo)

For the next couple of days I will be posting (if all goes according to plan) from the NESHCo conference in Westbrook, Connecticut. This morning I am flying up to Connecticut for the conference. This is a busy day in the world of healthcare marketing. Not only is the NESHCo conference kicking off this afternoon, but HealthLeaders Media is holding their Marketing Awards event in Chicago. At Jennings we were… Continue

Added by Dan Dunlop on October 15, 2008 at 4:00am — No Comments

Management by Walking Around - At Night

Recently I wrote an article for Healthcare Advertising Review about "living the brand" at Lexington Medical Center in West Columbia, South Carolina. In the article, I talked about Lexington's CEO, Mike Biediger, and his habit of walking the halls of the hospital each day - spreading culture along the way. As he walks the halls, he is also mindful of opportunities to improve quality and service delivery within the hospital.

There's an interesting… Continue

Added by Dan Dunlop on October 14, 2008 at 4:00am — No Comments

Who Visits Blogs Anyway? The Healthcare Marketing Community and Blog

Every month I review the Google Analytics for this site. As a growing online community we have 50 ongoing members. But we also have hundreds of regular visitors who have not joined the community, and simply prefer to visit anonymously. So who are these people and where do they come from? I met several of them at the SHSMD Conference in San Francisco. Most are healthcare marketers, working in hospitals, looking for additional marketing resources. And that's why this community… Continue

Added by Dan Dunlop on October 13, 2008 at 4:00am — No Comments

Groundswell: A Must Read for Healthcare Marketers

You work in healthcare marketing just like I do. So you've no doubt run into executives who don't yet understand the potential impact of Web 2.0 and social media on hospitals and medical centers. They don't realize that your patients, former patients, and employees are talking about your organization online and sharing their thoughts with others. This book might help your cause. Read on.

If you're interested in social media or have colleagues you'd like to educate about social media,… Continue

Added by Dan Dunlop on October 12, 2008 at 5:30pm — 2 Comments

CNN Story: "The Empowered Patient"

Today CNN is running a story called 'The Empowered Patient.' It profiles the roll that social media plays in empowering patients. The story examines a number of social media sites that patients use to connect with other patients, information and resources:


*… Continue

Added by Dan Dunlop on October 9, 2008 at 11:00am — No Comments

Kodak's 'Make Me Super' Viral Marketing

Kodak has a new viral marketing program that has captured the imagination of people in my office - despite being jaded advertising and marketing professionals. It is their 'Make Me Super' promotion - The promotion is designed to drive people to Kodak online and make them aware of their Kodak Gallery. Here's how it works: Kodak has a cheesy super hero video already developed (circa 1978s). You type in your sex (male or… Continue

Added by Dan Dunlop on October 8, 2008 at 11:09am — No Comments

Failing Hearts, Clogged Arteries: Prepare to Meet ECHI

In eastern North Carolina, a region know for its love of BBQ (pork) and fried foods (flounder, hush puppies, okra), one of our nation's preeminent heart programs is about to have a magnificent new home. The Cardiovascular Center of Pitt County Memorial Hospital (PCMH), known for its pioneering work in robotic heart surgery, will be moving into a new state of the art facility and will take on a new identity: The East Carolina Heart Institute at Pitt County Memorial Hospital. This… Continue

Added by Dan Dunlop on October 5, 2008 at 8:00am — No Comments

PR News/Cision Social Media Survey Results

I received my September 29, 2008 issue of PR News yesterday. It contains an article reviewing the results of the combined PR News/Cision Social Media Survey of more than 900 communications professionals. You need to be a subscriber to access the story online.

The study found that executives understand that social media is a reality that must be dealt with, but remain fearful. Quoting from the article, "This is indicative that the world of digital media is still a Wild West for… Continue

Added by Dan Dunlop on October 3, 2008 at 5:35pm — No Comments

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