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October 2011 Blog Posts (23)

Guest Post: Surviving Mesothelioma

Today's guest post was written by Heather Von St. James. Heather is a mesothelioma survivor, mother, wife and blogger. You can find Heather blogging at the Mesothelioma Cancer Alliance Blog.…



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Added by Dan Dunlop on October 31, 2011 at 6:30am — No Comments

October Wrap Up: A Victory for Breast Cancer Awareness

October 2011 turned out to be a really good month. At the top of the list was the announcement yesterday that my client, Lexington Medical Center, won the International Pink Glove Dance Video Competition! The win by this suburban hospital in West Columbia, South Carolina, is a testament to the spirit of the employees, the culture of the organization, and the resolve and vision of its marketing team (headed up by my friend Mark Shelley).…



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Added by Dan Dunlop on October 29, 2011 at 12:30pm — No Comments

Halloween Is Coming

For my family, Halloween is a big deal. We have a lot of fun with it. We carve Jack-o-lanterns and transform our house with spooky decorations. This year we even made a haunted gingerbread house (photo below). After a long, hot summer, this is our time for welcoming cooler weather and what I consider to be the most beautiful time of the year (Autumn). Here are some photos I took last weekend of Halloween decor at my home. Enjoy!…



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Added by Dan Dunlop on October 28, 2011 at 6:30am — No Comments

Much Ado About Pink

This year's Pink Glove Dance Competition, sponsored by Medline, has to be considered an overwhelming success. More than 100 organizations submitted videos, hundreds of thousands of people voted for their favorites, communities rallied in support of their local entries, and the competition generated press coverage in… Continue

Added by Dan Dunlop on October 27, 2011 at 6:30am — No Comments

Sickweather, Targeting the Right Patient & the Evolution of Healthcare Marketing

The latest in digital healthcare marketing is Sickweather, a tool that has the potential to benefit healthcare marketers in targeting the patients that are most likely to need what you’re selling.

 

So, why does the development of Sickweather pertain to us as healthcare marketers?…

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Added by John Luginbill on October 25, 2011 at 12:41pm — No Comments

Patients Organizing via Social Media

As I mentioned in a prior post, one highlight of the Mayo Ragan Health Care Social Media Summit was definitely the patient panel. The panel was titled “The power of the e-patient.” Katherine Leon and Laura Haywood-Cory spoke powerfully about their experiences as survivors of spontaneous coronary artery… Continue

Added by Dan Dunlop on October 25, 2011 at 6:30am — No Comments

How Docs View ACO’s

 

Here is a good link to both an article and a video discussing ACO from a physician’s point of view. It is worth checking out (and will only take a few minutes) so you know how independent physician practices view ACO…

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Added by John Luginbill on October 24, 2011 at 3:29pm — No Comments

Ankeny, Iowa Couple Dazzles Mayo Clinic Visitors

Last week I attended the Mayo Ragan Health Care Social Media Summit. I wrote several blog posts while I was there, trying to capture the essence of the event. However, I didn't have enough time to share everything I experienced. One of the things I still want to share is a video I shot while taking a tour of Mayo Clinic on Monday, October 17, 2011. I was stunned to see the Cowans playing the piano in the lobby. This is the same Iowa couple whose piano duet in the atrium at Mayo led them… Continue

Added by Dan Dunlop on October 24, 2011 at 6:30am — No Comments

Manage Online Physician Reputation to Drive Profitable Patient Volume

Why is a physician’s online reputation important?



1) Because (by most reliable studies) 80% of consumers go online to read information about doctors

 The only accreditation most consumers believe is crowd-sourced reviews. That doesn’t mean they believe everything they read, but they find both positive and negative information helpful when making a decision about provider…

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Added by John Luginbill on October 21, 2011 at 12:48pm — No Comments

Final Thoughts & Photos from Mayo Ragan

With the prevalence of social media in my life, I make a lot of professional friends that I rarely get to see in person. Often I will know someone online for two or three years before I actually connect with them in real life (IRL). That one of the reason I love attending national conference like Mayo Ragan Health Care Social Media Summit this week. It gave me a chance to connect with several of my professional friends that I had never met IRL. They included people like (consider this a…

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Added by Dan Dunlop on October 21, 2011 at 6:30am — No Comments

The Thought Leaders Project : Hospital Marketing

Several months ago I was approached by Brian Bierbaum, a national digital healthcare consultant, to contribute a chapter to a book he was putting together on healthcare marketing. He called this "The Thought Leaders Project" and was focused on including some of the top minds in our business. I'm honored to have participated in this project with industry thought leaders such as Lee Aase, Chris Boyer, Meredith Gould and Jesse Stremcha.…



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Added by Dan Dunlop on October 20, 2011 at 6:00am — No Comments

Day 2 Recap: Mayo Ragan Social Media Summit

There were elements of this day that left me breathless. Literally. This is what healthcare communicators need. Patient panels. Physician panels. Singing presenters. Pediatrician bloggers. Does it get any better than that?



The highlight of Day Two of the Mayo Ragan Health Care Social Media Summit was definitely the patient panel. The panel was titled "The power of the e-patient." Katherine Leon and Laura Haywood-Cory spoke powerfully about their experiences as survivors of… Continue

Added by Dan Dunlop on October 19, 2011 at 9:19am — No Comments

20 People to Meet Today at #MayoRagan

The Mayo Ragan Health Care Social Media Summit is the perfect place for networking and meeting industry thought leaders. One of the things you'll discover is that these social media experts are very much approachable. Not that you really need it (based on the networking last night at the cocktail reception), but I encourage you to take the time to introduce yourself to these professionals and engage them in conversation.



Here's my list of 20 people you should meet while… Continue

Added by Dan Dunlop on October 18, 2011 at 2:30pm — No Comments

Day One of Mayo Ragan Health Care Social Media Summit

I had this amazing moment yesterday. During the lunch break of the Health Care Social Media Summit I decided to run up to my room to catch up on some work. An elderly woman who is receiving care at Mayo Clinic joined me in the elevator. Once the doors closed she turned to me with a great big smile and said: "Isn't it nice here?" That's exactly what Mayo has created. And yes, it is nice here.



The pre-conference workshops yesterday were terrific. In the morning I sat in on Shel Holtz'… Continue

Added by Dan Dunlop on October 18, 2011 at 9:33am — No Comments

My Pilgrimage to Mayo





This week I am making a professional pilgrimage - attending the Third Annual Healthcare Social Media Summit hosted by Mayo Clinic and presented by Ragan Communications. (As some of you might know, I am a regular contributor to Ragan's Health Care Communication News.) I've never been to Mayo Clinic and can't wait. As someone who has worked in the field of… Continue

Added by Dan Dunlop on October 17, 2011 at 6:00am — No Comments

Heidi Marble: Author, Artist & Survivor

Although He idi Marble and I met only once, I felt an immediate connection. Anyone would. Heidi's that kind of person - she makes an impact. Last year Heidi spoke at one of my clients' breast cancer awareness events and I had the opportunity to meet her and witness her amazing presentation. "Presentation" is really the wrong word. What Heidi does is a one…

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Added by Dan Dunlop on October 14, 2011 at 3:37pm — No Comments

Guys and Toilet Paper. Is it a Gender Thing?

After being on the road (business travel) for a couple of days, I returned to my office to find this in our men's room:





This drives me crazy. Why can't men replace a roll of toilet paper? Do women do this? Is this a gender thing or is it just about people being lazy? (My co-worker Paige tells me that women are just as bad.) Whatever it is, I have no patience for… Continue

Added by Dan Dunlop on October 13, 2011 at 9:01am — No Comments

This Guy Wouldn't Miss Women's Night Out

Every October I drive four hours to Columbia, South Carolina to attend one of my favorite events of the year: Lexington Medical Center's Women's Night Out breast cancer fundraiser. It is a celebration of breast cancer survivors and the wonderful people who care for them at Lexington Medical Center.… Continue

Added by Dan Dunlop on October 12, 2011 at 7:00am — No Comments

Humana Healthcare Ad Campaign

Humana is a healthcare brand on the move. Their mantra:

"Pursuing our dream of helping people achieve lifelong well-being." From my perspective, they seem to be moving aggressively to establish their relevance with consumers. And they are doing it in a really appealing manner. Their advertising creative definitely speaks to the "high touch" side of our business. Check out these commercials from their ad campaign.…



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Added by Dan Dunlop on October 11, 2011 at 6:30am — No Comments

A Collection of Hospital Print Ads

Over the last few weeks I've gathered a number of print ads from healthcare organizations around the country and I thought I would share them with you in this venue. I always find it interesting to see what various hospitals are doing. Let me know what you think. One caveat: I scanned these ads so the quality has been diminished. Enjoy!…







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Added by Dan Dunlop on October 10, 2011 at 9:29am — No Comments

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