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November 2010 Blog Posts (25)

Blogging & Tweeting Live from CHPRMS Conference

This afternoon several members of my team and I are headed to Charleston, SC for the annual conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS). This is always a great conference, and really well attended.… Continue

Added by Dan Dunlop on November 30, 2010 at 4:00am — No Comments

Great Article on Transforming Patient Safety By Engaging Patients & Families

This post is about a great article I read recently by ePatientDave. The article is about how we can dramatically improve patient… Continue

Added by Dan Dunlop on November 29, 2010 at 4:00am — No Comments

Is Your Hospital Ready for a Social Media Manager?

A few days ago I blogged about Arik Hansons’ digital case study of Swedish Medical Center in the Seattle area. His study included an interview with Dana Lewis, Social Media Manager at the Medical Center. Well, Dana is once again the feature of a story, this time an… Continue

Added by Dan Dunlop on November 25, 2010 at 4:30am — No Comments

The Quest for Quality Health Information Online

One of my pet peeves is that citizen journalists and businesses can publish “health information” online and no authority has to certify the information as being accurate or tested. There is no “Good Housekeeping Seal of Approval” for health information on the Internet. Often patients accessing this health… Continue

Added by Dan Dunlop on November 24, 2010 at 4:30am — No Comments

Insight Into A Physician's Online Marketing Practices

In a recent blog post I lamented the fact that healthcare marketers don't hear frequently enough from physicians who are successfully integrating social media into their practice (… Continue

Added by Dan Dunlop on November 23, 2010 at 4:30am — No Comments

Mommy Bloggers on the Rise

I’ve written posts in the past about mommy bloggers in healthcare. (Check out http://tinyurl.com/2u46cz8 and http://tinyurl.com/2vmou2e.) With the rise of social media, blogging has become a popular form of… Continue

Added by Dan Dunlop on November 22, 2010 at 4:30am — No Comments

Swedish Does Social Media Right

Arik Hanson, APR, recently wrote an interesting case study about Swedish Medical Center in the Seattle area. In the study, Arik interviews Dana Lewis, the Interactive Marketing Specialist at Swedish Medical Center. (I’ve followed Dana on Twitter for some time - @danamlewis) I encourage you to check out the… Continue

Added by Dan Dunlop on November 20, 2010 at 4:30am — No Comments

User Beware: Online Patient Communities Have a Down Side

One of the dangers of social media is that anyone can post health content and there is no way to guarantee quality. The information individuals or businesses post may be inaccurate or misleading. This is one of the things that troubles me about online patient communities. Recently, researchers at Harvard and Brigham and Women’s Hospital found that “more than one in four comments on Facebook diabetes communities is promotional in nature, generally for unapproved products.” You can read more… Continue

Added by Dan Dunlop on November 19, 2010 at 4:30am — No Comments

A Physician’s Social Media Guidelines

It’s no secret that I am an advocate of the strategic use of social media in healthcare marketing. The tools allow us as to reach and engage our targeted audience(s) directly, personally and without minimal cost. However, social media doesn’t come without consequences. One controversial tweet and your followers may no longer respect your professional viewpoint. This leads to the question: How should physicians police themselves in the social media sphere? Dr. Bryan Vartabedian recently blogged… Continue

Added by Dan Dunlop on November 18, 2010 at 4:00am — No Comments

The Hospital Labyrinth: A Path to Healing

Last weekend we celebrated my wife's birthday. One of the things she decided we would do as a family was help our friends build a labyrinth in their backyard. As a family we have walked labyrinths in various locations around the country, including a beautiful example at the Stowe Flake Resort in Stowe, Vermont. I've also seen labyrinths at a number of hospitals across the… Continue

Added by Dan Dunlop on November 17, 2010 at 4:00am — No Comments

Sampling of Print Ads From Virginia Hospitals

A colleague of mine was traveling in Virginia recently and picked up the

healthcare edition of a regional magazine. It was full of hospital ads.

I scanned several of the ads and thought I'd share them with you

through my blog. So, here they are. Enjoy! (I threw in a HealthGrades ad because it happened to appear in the same publication.)…



Continue

Added by Dan Dunlop on November 16, 2010 at 4:30am — No Comments

How A Small, Rural Healthcare Center Can Compete With The Big City

A rural healthcare center may offer the same types services

as a larger facility, but the big one commands the lion’s

share of brand recognition and positive perception. The

pervasive belief is often that bigger and urban is better

than smaller and rural.



As a result, patients often seek their medical services at

the larger, more well-known facility, even though they may

be able to find the same services and quality at home. It

goes back to the Rural Flight… Continue

Added by Rick Jourdan on November 15, 2010 at 2:23pm — No Comments

New Study: Social Media Leads to Healthcare Savings

Nicole Lewis recently authored an interesting article in InformationWeek titled “Social Media Cuts Healthcare Costs.” I encourage you to check out the article:… Continue

Added by Dan Dunlop on November 15, 2010 at 4:00am — No Comments

Building a Culture of Quality: Tufts Medical Center

I take extreme pride in the accomplishments of my firm's clients. For me, "clients" does not begin to express my level of engagement with and loyalty to their brands. I remember when my firm stopped working with UNC Health Care after a 14 year relationship. It was really difficult for me because I had invested so much of myself in building that brand - and I had grown a ton along the way. We presented together at healthcare conferences, collaborated on book chapters, and wrote articles… Continue

Added by Dan Dunlop on November 13, 2010 at 4:30am — No Comments

Online Reputation Management Important to Hospitals and Physicians

As with so many powerful tools, social media can be both a blessing and a curse. Your hospital will always have its advocates and its detractors. This happens in the real world and online. Social networks now give detractors (and advocates) new venues for sharing their opinions. Advocates are head over heels about your company; they’re your ultimate word-of-mouth marketers. Assassins, on the other hand, are brand detractors who will go out of their way to bash your hospital. Typically, they… Continue

Added by Dan Dunlop on November 12, 2010 at 4:00am — No Comments

Blood Pressure Under Control? Thank Your Barber.

Going to get your haircut doesn’t affect most people’s blood pressure - except in Dallas County, Texas. A New York Times article reports that when barbers in Dallas County checked their male customers’ blood pressure on every visit, the men were much more likely to see a doctor and take care of their high blood pressure. The article is written by Roni Caryn Rabin, and I encourage you to check it out here:… Continue

Added by Dan Dunlop on November 11, 2010 at 4:00am — No Comments

The Internal Benefits for Healthcare Firms Engaged in Social Media

Adam Gaub recently wrote an interesting post recently about the benefits of social media to health care organizations. Adam is the health care editor at SmartBrief in Washington, D.C. You can follow him on Twitter at http://twitter.com/#!/agaub. I encourage you to check out the post on his SmartBlog:… Continue

Added by Dan Dunlop on November 10, 2010 at 4:00am — No Comments

Live Today from the ISHMPR Conference

I feel as though I've been spending a lot of time in Illinois lately. Last month it was the SHSMD conference where I was a speaker and round table moderator. That was a great experience. And the weather in Chicago was extraordinary. Today I'm one of the featured speakers at the Annual Conference of the Illinois… Continue

Added by Dan Dunlop on November 9, 2010 at 4:00am — No Comments

Mayo Clinic Lays the Foundation for Future Innovation

Uri Neren recently authored a blog post for the Harvard Business Review about the Mayo Clinic’s future as an innovator. I encourage you all to read the post here:… Continue

Added by Dan Dunlop on November 8, 2010 at 5:00am — No Comments

Can't miss resources on healthcare, CRM and social media

Where do you go for information about the healthcare industry? Is there a blog or website that you visit every day? In this week’s podcast, I polled some…

Continue

Added by Kira Sparks on November 5, 2010 at 1:07pm — No Comments

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