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November 2011 Blog Posts (20)

J&J's Campaign for Nursing's Future

For years, Johnson & Johnson has been running powerful TV commercials promoting careers in nursing - and celebrating the important work that nurses do. Often these spots end up being some of the best healthcare commercials out there. For your review, I've embedded a couple of the most recent spots below. Let me know what you think.…


Added by Dan Dunlop on November 30, 2011 at 6:30am — No Comments

Hospital Honors Service Men and Women in Holiday TV Spot

Lexington Medical Center (LMC) in West Columbia, South Carolina, has established a tradition of producing a special TV commercial each year that airs during the holiday season. In many ways, the spot ends up being a gift to the community. Although my firm works with LMC, the hospital's marketing team produces its own advertising, including television commercials. This time of year I'm always excited to see what theme their holiday TV spot will take.…


Added by Dan Dunlop on November 29, 2011 at 12:00pm — No Comments

Beans and Noses...and Healthcare Marketing

"You can't keep people from sticking beans up their nose," says engineering consultant Jared Spool in a post about trying to get people to listen to wise advice.…


Added by John Luginbill on November 29, 2011 at 9:53am — No Comments

Time to Awaken

Robert Frost said, "I am not a teacher, but an awakener." I think of the spirit of that statement every time I return to the mountains for a much needed respite. The mountains are where I go to recharge my batteries and find inspiration. This Thanksgiving Weekend, with the weather so mild, my wife and I managed to take two amazing hikes in the Blue Ridge Mountains. Below are some photos that will show you the source of my reawakening! I'm nearly ready for 2012.…


Added by Dan Dunlop on November 28, 2011 at 9:00am — No Comments

Sunset on Thanksgiving

What a beautiful day we had yesterday. We managed to take a 45 minute walk in the morning and then caught the most amazing sunset on our way back from dinner. Below are a couple of photos I took with my iPhone. Happy Thanksgiving Weekend!…


Added by Dan Dunlop on November 25, 2011 at 8:30am — 1 Comment

Back to the Negotiating Table

Tufts Medical Center, NEQCA and BCBSMA released a joint statement earlier this week stating their commitment to getting this situation resolved. Here is that statement:

I am encouraged that both parties are back at the negotiating table. However, I also want to be clear that the physicians at Tufts Medical Center and NEQCA still need a fair deal from BCBSMA. There…


Added by Dan Dunlop on November 22, 2011 at 1:30pm — No Comments

Tactical Healthcare Social Media (#THCSM)

My friend Howard Luks, an orthopedic surgeon and early adopter of social media, wrote a blog post recently about the need for "practical guidance" for organizations and individuals entering the healthcare social media realm. He has branded this level of content "Tactical Healthcare Social Media" and is…


Added by Dan Dunlop on November 22, 2011 at 6:30am — No Comments

Giving Thanks

As a prelude to Thanksgiving, I thought I'd offer up a few things for which I am grateful.

  • My family. I am far from the perfect son, husband, brother and father, and I appreciate my family putting up with me over the years - particularly Scotti and Meg. I spend too much time on my work, travel way too often and don't have nearly enough patience.
  • My sister Kerry who has lived three years with advanced ovarian cancer and is still going…

Added by Dan Dunlop on November 21, 2011 at 6:30am — No Comments

The Power of the e-Patient: Monday, Nov 21

Although most readers of this blog do not live in the Raleigh-Durham Metro of North Carolina, I did want to dedicate a post to promoting the upcoming gathering of the The Joe Niekro Foundation Brain Aneurysm Support Group at Duke Raleigh Hospital. The meeting is this Monday evening, November 21 at 6pm.…


Added by Dan Dunlop on November 18, 2011 at 1:00pm — No Comments

More Blue Cross BS in Massachusetts

"Blue Cross BS." Credit for that phrase goes to my friend Mike Allen. And he has never been more on the mark!

Here's the latest in my rant against that very rich, misguided organization - BCBS of Massachusetts:

In a statement released to the press on November 15th, BCBS of Massachusetts reiterated its commitment to affordable health…


Added by Dan Dunlop on November 17, 2011 at 9:11am — No Comments

BCBSMA Is At It Again!

It's 2011 and it is happening all over again. Deja vu. According to media reports, talks broke down Monday night between BCBSMA and Tufts Medical Center (one of my clients) and its 1,500 member physician network (New England Quality Care Alliance). BCBS walked away from the negotiating table, walking…


Added by Dan Dunlop on November 16, 2011 at 7:47am — No Comments

What Do Incontinence And Toothpaste Have In Common?

The answer: Nothing! Okay, that's wrong. The real answer is that they are both sold in pharmacies.

Although, I recently learned that my local pharmacy thinks that incontinence supplies and dental care products are more closely aligned! (See photo below) Yesterday during my lunch break I stopped by the pharmacy to pick up some toothpaste. Probably more than you want to know, but I keep a stash of toothpaste in my desk drawer for that inevitable mid-day tooth brushing. And my supply was…


Added by Dan Dunlop on November 15, 2011 at 6:30am — No Comments

My Presentation for the Northeast Physician Recruiter Association Conference

In yesterday's post I mentioned that I was presenting at the annual conference of the Northeast Physician Recruiter Association. They were kind to invite me to speak at their event. I've uploaded my presentation to SlideShare and embedded it below in this post. Enjoy!…


Added by Dan Dunlop on November 11, 2011 at 6:30am — No Comments

Presenting Today at the Northeast Physician Recruiter Association (NEPRA)

Today I am in Manchester, Vermont (at least until 4pm), presenting at the annual conference of the Northeast Physician Recruiter Association. My talk is on the importance of brand experience, particularly online brand experience, in physician recruitment. The question I plan to pose to the group… Continue

Added by Dan Dunlop on November 10, 2011 at 6:30am — No Comments

Live Tweeting from the OR

Yesterday, Rex Healthcare in Raleigh, North Carolina, joined the roster of hospitals that have experimented with live tweeting during a surgery. The live tweeting event from the operating room at Rex Healthcare commemorated the hospital’s 2000th da Vinci Robot procedure. This was the first time the hospital engaged a live online…


Added by Dan Dunlop on November 9, 2011 at 7:00am — No Comments

Have You Met The Rehabilitator from SonoSite?

A colleague of mine recently drew my attention to a new ad campaign promoting SonoSite's point-of-care ultrasound system and their Advanced Needle Visualization technology. Below is a screen shot from the landing page of their website. When you view this page, you instantly get a feel for the tenor of the promotion. As you'll see, this is not your typical ad campaign for medical… Continue

Added by Dan Dunlop on November 8, 2011 at 6:30am — No Comments

Too Much Whining About Klout

For the last week I've witnessed a lot of people complaining about the changes Klout has made in the way it calculates its measure of social influence. There's been a whole lot of whining on the Internet. My own Klout score dropped 25% overnight! So how do I feel about this new algorithm? I thought I'd bring you my thoughts in the form of a video. But first, here's how Klout talks about the changes: (Source:… Continue

Added by Dan Dunlop on November 7, 2011 at 8:44am — No Comments

New Healthcare Analytics Platform Makes Data Accessible, Touchable, Visual, and Intuitive

True North Custom Media has developed a new analytics platform called Intelligent Relationship Marketing (IRM). The IRM platform delivers business and market intelligence to drive strategic marketing, organizational planning, and productivity benchmarking for hospitals and health systems. This elegant, easy-to-learn platform provides deeper visibility into your organization and…


Added by Clay McDonald on November 4, 2011 at 4:04pm — No Comments

Halloween Tributes from My Team

It is fun to work in a business and industry that attracts creative people. This Halloween several members of my staff (primarily Cassie, Megan and Ashley) decided to pay tribute to a couple of their favorite healthcare advertising campaigns. So, each of them came to work dressed as a print ad from one of the campaigns - either our Name Badge Campaign for Southwestern Vermont Medical Center or our Numbers Campaign for Cooper University Hospital. I thought this was a very cool way to blend… Continue

Added by Dan Dunlop on November 3, 2011 at 6:30am — No Comments

Vermont Physician & Puppets Test New TV Concept

Dr. Joshua Sherman, a hospitalist practicing at Southwestern Vermont Medical Center, is pioneering a new TV concept. He has recently worked with the local public access station in Bennington, Vermont, to produce a pilot episode. According to a report in the Bennington Banner, the show will be… Continue

Added by Dan Dunlop on November 1, 2011 at 6:00am — No Comments

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