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December 2007 Blog Posts (1)

Features vs. Benefits and Good Karma

The features versus benefits conversation is an old one, but never

seems to lose its relevance. I was reminded of this the other day when

I went to my local Jersey Mikes to get a sandwich for lunch. As I

approached the cash register to pay for my sandwich, I noticed the

large, prominently placed tip jar. It was the label on the tip jar that

caught my attention. Rather than simply saying "Tips," some

strategically-minded sandwich shop employee had written "Karma" on… Continue

Added by Dan Dunlop on December 4, 2007 at 10:00am — 1 Comment

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