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December 2008 Blog Posts (8)

PHYZOOM - Interesting Web-based Physician Marketing Tools

A member of the Healthcare Marketing Online Community recently drew my attention to a new physician marketing tool called PHYZOOM. Among PHYZOOM's interesting set of offerings are blogging tools for physicians! PHYZOOM's objective is to provide tools that make it easier for physicians to build relationships with patients and referral sources, and to ease physicians into using new communications tools such as… Continue

Added by Dan Dunlop on December 23, 2008 at 3:06pm — 1 Comment

Creativity in Healthcare Advertising - Oxymoron?

An art director and former co-worker of mine, Kevin Palmer, sent me a link to an article on Talent Zoo's website about medical marketing. The article is titled "Creative Medical Advertising - Oxymoron?" and written by Bruce Nicoll (December 16, 2008). Kevin thought I would be interested, and indeed I was. (http://www.talentzoo.com/news.php?articleID=1419)



If you're a healthcare… Continue

Added by Dan Dunlop on December 17, 2008 at 10:02am — 1 Comment

Veterinarians Better Marketers than Phyisicans?

Yesterday my cat Nemo (see photo insert) got a direct mail piece from his veterinarian at Cornwallis Road Animal Hospital. A note reading "It's time for Nemo to come in for a visit" was attached as a cover wrap to a nice magazine called HealthyPet. The publication even has Dick Van Dyke on the cover! Can I just say that my physician doesn't send me reminders when its time for my annual physical - not by snail mail or email. And he has certainly never sends me magazines about men's… Continue

Added by Dan Dunlop on December 12, 2008 at 4:30am — No Comments

Word of Mouth Rules in Healthcare

According to a study by The Center for Studying Health System Change, word of mouth is still the driving force behind consumers' selection of healthcare providers. Of the 17 million adults who selected a new primary care physician in the last year, approximately half of them relied on recommendations from family members or friends. For half of those folks, this was their only source of data before making a selection. (Source: Center for… Continue

Added by Dan Dunlop on December 11, 2008 at 4:00am — No Comments

Those Pharmaceutical Ads You See on TV

You know all those pharmaceutical ads you see every night on television? Well, an article today on the CNN Money website mentions that drug companies are in the process of reigning in ad spending and will soon announce self-imposed restrictions on their advertising practices. (Pharmaceutical ad spending declined 6% in the first six months of 2008.) The article mentions several factors contributing to this trend, including the industry's desire for more… Continue

Added by Dan Dunlop on December 10, 2008 at 4:00am — 2 Comments

Mirror Image Ad Campaign launches Heart Institute

Last week in HealthLeaders Media Marketing Weekly (eZine), an article by Kandace Doyle featured an ad campaign that will be used to roll out the new East Carolina Heart Institute (ECHI) at Pitt County Memorial Hospital (Greenville, North Carolina). The "mirror image" campaign, graphically depicts the vision of the Heart Institute's creators - a vision to provide leading edge cardiovascular care in a patient- and family-focused setting. The ads, as you can see in the images provided here,… Continue

Added by Dan Dunlop on December 9, 2008 at 4:30am — No Comments

"A Healthier North Carolina"

This weekend I was reading the most recent issue of the UNC Medical Bulletin (the monthly publication for alumni and friends of the UNC School of Medicine) and it led me to reflect upon the amazing development of new healthcare facilities taking place in this region. The article was titled "Building a Healthier North Carolina."…



Continue

Added by Dan Dunlop on December 8, 2008 at 4:00pm — No Comments

A Reminder About Arrogance in Healthcare

In yesterday's New York Times there was an article titled: "Arrogant, Abusive and Disruptive - and a Doctor." You really don't have to read the article to know what it was about. And you've probably read dozens of articles like this in the past. They haunt healthcare and serve to diminish the memory of all the good work that takes place everyday in healthcare environments.



The premise of the article,… Continue

Added by Dan Dunlop on December 3, 2008 at 10:30am — No Comments

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