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All Blog Posts (1,047)

Speaking Tomorrow at the AAMC GIA Conference

Tomorrow I will be speaking at the AAMC GIA National Professional Development Conference in Hollywood, Florida. This is my second year in a row speaking at this conference and I am honored to have been invited back. Brooke Tyson Hynes (Tufts Medical Center) and I will present an…


Added by Dan Dunlop on April 3, 2013 at 7:00am — No Comments

Shut Up and Listen to the Voice of the Patient (Please)

The voice of the patient - we don't hear it nearly enough. That may sound strange but it is the truth. Healthcare marketers need to open themselves up to patient stories and patient experiences. This is a huge shortcoming in the current healthcare marketing paradigm. Simply put, we don't spend a lot of time listening to our most important constituents -…


Added by Dan Dunlop on April 2, 2013 at 8:57am — No Comments

Infographic: The Business of Healthcare

Lately I've felt like my blog has become infographic central! Infographics are coming out of the woodwork. Trust me when I tell you that most infographics that people send me never make it into this blog. Every infographic is selling something; that's just the way it is. Case in point, the infographic below was produced by It takes a detailed look at healthcare spending in the United…


Added by Dan Dunlop on March 29, 2013 at 6:30am — No Comments

CleanMed 2013: Creating Healing Environments (April 24-26)

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Creating safe, healing environments is one of the huge opportunities facing healthcare. That's what the CleanMed Conference is all about. CleanMed is the premier conference on environmental sustainability for the health care sector. The conference attracts leaders…


Added by Dan Dunlop on March 28, 2013 at 6:30am — No Comments

Conference Alert: Creating a Culture of Safety - Best Practices in Implementation Science

On May 7, 2013 in Mount Snow, Vermont, physicians, nurses, healthcare administrators, and patient safety specialists will gather for a one-day conference: "Creating a Culture of Safety: Best Practices in Implementation Science." Specifics: Tuesday, May 7, 8:00 AM - 3:30 PM, Grand Summit Resort and Hotel, 394 Route 100, Mount Snow, Vermont. Registration is $149.

The conference is presented in partnership by the Center for Innovation in Patient Safety and Quality at Southwestern Vermont…


Added by Dan Dunlop on March 27, 2013 at 7:30am — No Comments

Time to Download Your Hospital's Twitter Archive

If you've been Tweeting for a while now, it's probably time to download your Twitter Archive and take a look at what you've been putting out into the world. I did this just the other day and it is fascinating to go back a few years and see how your Tweeting and content have evolved. Much of this has happened as our understanding of Twitter has been refined over time.

For your organization (hospital, health system, medical practice), I can see all kinds of benefits for having a recent…


Added by Dan Dunlop on March 26, 2013 at 10:07am — No Comments

Pink Glove Dance Infographic

I've written previously about the Pink Glove Dance Video Competition. It has truly become a phenomenon within the healthcare industry. For me, it has hit very close to home with my client, Lexington Medical Center, winning the competition in 2011 and 2012. Now Medline has come out with an infographic celebrating the growth of this phenomenon.

Here are some interesting stats, some of which you'll see represented in the infographic below:

  • Pink Glove Dance participation…

Added by Dan Dunlop on March 25, 2013 at 8:00am — No Comments

Infographic: Benefits of Population-Based Care Models

Okay, the people at BerylHealth are cranking out interesting infographics. They are taking complex subject matter and dramatically simplifying it. I posted one about ACOs earlier this week and then stumbled upon this one: Benefits of Population-Based Care Models. This is highly relevant to our industry and the changes it is currently undergoing. The graphic is really simple, but that's part of its value. If you'd like to review the infographic on BerylHealth's website, go to…


Added by Dan Dunlop on March 22, 2013 at 10:00am — No Comments

Presentation: Building Communities of Shared Interest Using Blogs and Social Media

Here's my presentation from the 2013 Pelvic Health Conference in Denver, Colorado. My goal was to share with the attendees a vision of marketing that perhaps differs from their current view. I challenged these executives and administrators to go back to their hospitals and ask their marketing people what they are doing to build communities of shared interest.…


Added by Dan Dunlop on March 14, 2013 at 7:00am — No Comments

Speaking Tomorrow at Spirit of Women Conference

Tomorrow I'll be speaking at the annual Pelvic Health Conference produced by Spirit of Women. The conference theme is - Steps to Success in Pelvic Health: Rock Your Pelvis in the Rockies. Yes, that really is the name of the conference. And yes, I am on the agenda. I'm speaking on the topic of "marketing as community building" with a special focus on the…


Added by Dan Dunlop on March 13, 2013 at 7:00am — No Comments

HxD 2013: Healthcare Experience Design Conference

Amy Cueva, founder and health care principal for experience design firm Mad*Pow, wants to improve healthcare through the application of design. Her company sponsors a one-day conference in Boston, Healthcare Experience Design (HxD); this year's…


Added by Dan Dunlop on March 11, 2013 at 7:53am — No Comments

National Community Health Survey and Infographic

Below is a new infographic from GlaxoSmithKline: A Healthy Community | From a State of Mind to a State of Being. It's based on a recent National Community Health Survey…


Added by Dan Dunlop on March 8, 2013 at 7:30am — No Comments

4 Major Trends in 2013 Healthcare Marketing

With 2013 in full swing and the February doldrums almost over, it’s time to take stock of the healthcare marketing trends that are coming to the fore. You’ll need to objectively evaluate the readiness of your practice to implement the hottest trends if you want to keep up with the pack, but the dividends are likely to be huge. From multimedia through paid search,…


Added by Greg Fawcett on March 8, 2013 at 5:58am — No Comments

Keys to Managing Your Online Reputation

Last week I spoke at the New England Executive Women in Healthcare Conference. I was invited to speak by the Massachusetts Hospital Association, the group that manages the event. They wanted me to give a 90 minute presentation on how and why professionals should manage their online reputations. Below is the first thirty minutes of my presentation. (After 30 minutes my Flip camera died.) The talk was well received by both groups (I did a morning and an afternoon session). This seemed like…


Added by Dan Dunlop on March 7, 2013 at 8:00am — No Comments

Top 5 Money-Wasting Mistakes in Medical Practice Marketing

Medical practice marketing is a challenging field and most physicians have limited understanding of how to go about it. Too many practice managers are very good at running their practices, but somewhat less proficient at new patient acquisition. Here are the top 5 money-wasting mistakes medical practices typically make in their…


Added by Greg Fawcett on March 7, 2013 at 7:30am — No Comments

My Presentation: New England Exec Women In Healthcare Conference

Below is the PowerPoint file from my presentation today at the New England Executive Women in Healthcare Conference in Portsmouth, New Hampshire. My topic was "Take control of Your Online Reputation - and Assert Your Brand." It was fun putting the presentation together and I was able to leverage a lot of my own experience as someone with a very public online profile. It was also nice to have an excuse to visit Portsmouth, New Hampshire once again. I love this town. On Thursday night I…


Added by Dan Dunlop on March 6, 2013 at 8:00am — No Comments

Add Your Practice to the Health Care Social Media List

The Social Media Health Network is an initiative set up by the Mayo Clinic Center for Social Media (MCCSM) to help improve the health of patients globally through engagement with health…


Added by Greg Fawcett on February 21, 2013 at 9:02am — No Comments

My Favorite Hospital in Downtown Boston?

It is no secret: Tufts Medical Center is my favorite hospital in downtown Boston. I'm as loyal as the day is long. My firm has worked with Tufts Medical Center and Floating Hospital for Children since 2007 and we love them! So, when they were named Boston's Most…


Added by Dan Dunlop on February 19, 2013 at 2:46pm — No Comments

Deadline Approaching: 2013 Aster Awards for Healthcare Marketing

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I received email notification yesterday of the upcoming deadline for Aster Award submissions. As you can see in the graphic above, the early deadline is February 28, 2013. The late deadline is March 15. The Aster Awards and the Healthcare Advertising Awards are the two big national healthcare competitions my firm enters each year. We also enter more general…


Added by Dan Dunlop on February 5, 2013 at 9:30am — No Comments

My Interview with Chris Boyer on the Growing Role of Physician Video

I recently interviewed Chris Boyer, prior to his departure from Inova Health System, about the growing role of physician video in healthcare marketing and consumer engagement. (Chris was, until a month ago, the Director of Digital Marketing & Communications at Inova Health System. He is now the AVP of Digital Strategy, North Shore LIJ Health System in New York.) This interview was for an article I was writing for February 2103 issue of eHealthcare Strategy & Trends. Much of…


Added by Dan Dunlop on February 4, 2013 at 8:00am — No Comments

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