The Healthcare Marketing Community and Blog

The Industry's Healthcare Marketing Idea Exchange

Dan Dunlop's Blog (898)

Get On The Pelvic Health Bandwagon

This October, Spirit Health Group will be holding its Pelvic Health Conference in Chicago. If you work in women's health and live in the Midwest, this is a…

Continue

Added by Dan Dunlop on August 22, 2014 at 8:34am — No Comments

The ALS Ice Bucket Challenge is a Good Thing

It seems that whenever something good springs up out of the ether, the naysayers and pundits do their best to put it down. This has certainly been the case with the ALS Ice Bucket Challenge. Click here and…

Continue

Added by Dan Dunlop on August 21, 2014 at 8:30am — No Comments

New To My Reading List: Books by ePatient Laurie Edwards

I love books - and I love reading. When I'm reading purely for pleasure (fiction), I typically download books to my iPad. However, for books related to my work (healthcare and marketing), I still like to have a hard copy. Those books live on the bookshelf in my office, allowing me to easily reference them when I'm working on a project or looking for inspiration. They are my treasures. If the end of days ever came, I'd have a hard time deciding which books to take with me. My iPad would come…

Continue

Added by Dan Dunlop on February 12, 2014 at 7:30am — No Comments

Community Building, Blogger-Style

Last week I traveled down to West Columbia, South Carolina, to take part in a blogger luncheon sponsored by my client, Lexington Medical Center. For a couple of years now we've helped Lexington Medical Center to develop and then manage their Every Woman Blog. One thing I've learned over the years managing blogs is that it is common for bloggers to burn out…

Continue

Added by Dan Dunlop on February 11, 2014 at 4:32pm — No Comments

Hospitals Offering Concierge Services for Patients

On last week's #HCLDR Twitter Chat there was a lot of discussion about practices that will help to make hospitals more patient- and family-friendly. Basically, what can we do to make hospitals into true healing environments? Lots of great ideas were offered up. I love this topic and pointed the group toward a few trends I've been following. One of them is the move by a few hospitals to begin offering concierge services to patients. Below are a few of my Tweets that led into the discussion of…

Continue

Added by Dan Dunlop on February 10, 2014 at 6:30am — No Comments

Professional Talent vs. Real People as Models

At Jennings, we've always had a preference for using real people (doctors, nurses, patients) in the advertising we produce, rather than professional talent. Yesterday we were in Boston shooting photography that will be used in marketing for Floating Hospital for Children at Tufts Medical Center. Our models were real people: physicians from Floating Hospital and kids. No professional talent. And I could not be happier with the results. The images look genuine. Below are some photos I took…

Continue

Added by Dan Dunlop on January 16, 2014 at 9:30am — No Comments

An ePatient Firestorm Provoked by Journalists

A pair of journalists, husband and wife, recently published opinion pieces that seem to draw into question the ethics and sensibility of Lisa Adams (@adamslisa) Tweeting and blogging about her…

Continue

Added by Dan Dunlop on January 15, 2014 at 8:30am — No Comments

Infographic: Focusing on Transitional Care to Reduce Readmissions

The folks from Vree Health sent me this infographic yesterday - highlighting their perspective on the four main steps to lowering hospital readmission costs: Comprehensive Care Coordination, Improved Hand-Offs (keeping the PCP informed), Medication Management, and Post-Discharge Follow-Up. (Vree is a transitional care provider.)

What this graphic doesn't address is the way in which marketers can help to address hospital readmissions. What are your thoughts? Can we help to…

Continue

Added by Dan Dunlop on August 28, 2013 at 9:00am — No Comments

Dementia, Shrimp & Grits, and Merlot

Note: I share this story because I believe that the situation my family is facing is not unique. Many in my generation are caring for elderly parents and going through the same struggles that my sisters and I are encountering. And many more will be facing these challenges in the future.

I just spent the weekend in Pensacola, Florida visiting my elderly parents. They are now in their mid 80s. My mom has significant memory loss and my dad, who suffers from emphysema, is on oxygen 24/7.…

Continue

Added by Dan Dunlop on August 26, 2013 at 9:00am — No Comments

Call for Speakers: Physician Strategies Summit

Yesterday I received the Call for Speakers for the 2014 Physician Strategies Summit. I've spoken at this conference in the past and it is a terrific event. This year's Summit will take place at the Omni Orlando Resort at ChampionsGate, April 30 - may 2, 2104. I definitely plan to be there.

Below is some of the information about the Physician Strategies Summit that I lifted from the email I received. To download the Call for Speakers, click…

Continue

Added by Dan Dunlop on August 22, 2013 at 9:07am — No Comments

Consumer Reports' Rankings Confuse and Confound

The effort by many organizations to provide hospital quality information to consumers is admirable. However, it would be great if they could all collaborate and come up with standard measures of quality and safety. Today, so many different reports are coming out with conflicting data, consumers don't know what to think. What data is the right data? How are…

Continue

Added by Dan Dunlop on August 20, 2013 at 9:00am — No Comments

20 Top Healthcare Marketing Sites

I want to give a shout out to The Go! Agency (Online Marketing) for including a couple of my sites on their list of the top 20 healthcare marketing websites. This online…

Continue

Added by Dan Dunlop on August 19, 2013 at 9:00am — No Comments

Speaking Friday at NC Philanthropy Conference

This Friday I will be speaking at the NC Philanthropy Conference in Concord, NC. I'll serve on a panel at 8:30am and then will teach a Master Class at 10am. I'm honored that they invited me to speak. This is particularly meaningful to me because I come from a family of fundraisers and development professionals. My uncle, David Dunlop, spent his entire career as a development officer…

Continue

Added by Dan Dunlop on August 15, 2013 at 9:00am — No Comments

Video Post: Marketing to Community Physicians

This is the fourth in a series of videos I recorded while hiding away in the mountains of Virginia to work on my book. In this video I address the need for healthcare marketers to take a fresh look at how we market to referring physicians. In short, it is time to integrate digital elements into our overall physician marketing strategy. This is just the beginning of what I call "Digital Physician Relations." More on that in the future. Enjoy the video. Please know that I shot this, by myself,…

Continue

Added by Dan Dunlop on August 13, 2013 at 8:00am — No Comments

Video Post: The Role of Online Video in Healthcare Marketing

This is the third video in this series - all filmed using my flip camera. The subject of this video is the role of online video in healthcare marketing. One of the topics I address is the need to make physician finders more relevant and helpful to prospective patients and family members. One way to do that is through the infusion of video. Let the patients meet the physicians online. Enjoy. One caveat: I shot this video on my back porch. It was just me. No crew. No lighting. No director. No…

Continue

Added by Dan Dunlop on August 9, 2013 at 3:00pm — No Comments

Video Post: Healthcare Marketing as Community Building

Another video in the series.

Background: A couple of weeks ago I was in the mountains of Virginia working on my book. While I was up there, my staff asked if I would record a few short videos addressing points from the infographic we published a few months ago: What's Missing From Most Healthcare Marketing Programs? (See infographic below). This video from the series shares my vision of healthcare marketing as community building. We need to come to a…

Continue

Added by Dan Dunlop on August 8, 2013 at 3:00pm — No Comments

The Missing Voice in Healthcare Marketing

I'm on vacation this week so my blogging will be at a minimum. However, I do have a few videos I'd like to post. A couple of weeks ago I was hiding out in the mountains of Virginia, all alone, working on my book. While I was up there, my staff asked if I would record a few short videos addressing points from the infographic we published a few months ago: What's Missing From Most Healthcare Marketing Programs? (See infographic below). So I sat out on the deck of my mountain retreat…

Continue

Added by Dan Dunlop on August 7, 2013 at 3:00pm — No Comments

Part 2: Hive Marketing in Healthcare: Community & Brand Equity

Part 2: The Importance of Brand Equity: Activating the Hive

Hive marketing involves bringing individuals into a community of shared interest (the hive), so they can share experiences, extend the depth of their knowledge, access valuable resources and feed off one another’s passion for the…

Continue

Added by Dan Dunlop on August 1, 2013 at 2:30pm — No Comments

Part 1: Hive Marketing In Healthcare: Creating Communities of Shared Interest

Part 1: Hive Marketing In Healthcare: Creating and Maintaining Communities of Shared Interest

Hive marketing involves bringing individuals into a community of shared interest (the hive), so they can share experiences, extend the depth of their knowledge, access valuable resources and feed off one another’s passion for the…

Continue

Added by Dan Dunlop on July 31, 2013 at 2:30pm — No Comments

Under the Sea: Vidant Health's Amazing New Children's Hospital

Today my team and I are working at Vidant Health in Greenville, North Carolina to launch their amazing new children's hospital: The James and Connie Maynard Children's Hospital. This hospital will serve a region the size of the State of Maryland. The attention to detail in this nautically-themed facility is spectacular. Everywhere I look there is something reminiscent of a seascape.…

Continue

Added by Dan Dunlop on June 20, 2013 at 12:31pm — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

© 2017   Created by Dan Dunlop.   Powered by

Badges  |  Report an Issue  |  Terms of Service