Dan Dunlop's Blog – July 2011 Archive (10)

My Quote of the Day: "That's a Crock!"

A couple days ago I was interviewed by a reporter who was working on an article for the Las Vegas Review-Journal. Evidently there is a new Heart… Continue

Added by Dan Dunlop on July 28, 2011 at 6:00am — No Comments

Approaching Deadlines for Marketing Awards Competitions

There are several national and international awards competitions with approaching submission deadlines. These things always tend to sneak up on me, so I thought it would be good to highlight them in this forum.

The Davey Awards - Submission deadline July 29, 2011 - The Davey Awards are the first major awards competition…

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Added by Dan Dunlop on July 27, 2011 at 8:41am — No Comments

Hashtagify.me - Explore Twitter Hashtag Relationships

Last week I was contacted by Daniele Mazzini, the developer behind Hashtagify.me - a website about twitter hashtags. The site allows users to visually explore the relationships between various hashtags. For example, if you regularly use the #hcsm hashtag, what are other common, related hashtags in use? See the graphic below:…

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Added by Dan Dunlop on July 25, 2011 at 9:43am — No Comments

Behind the Medicine: 12 Hours in the Emergency Department

What is life like in one of the busiest trauma centers on the east coast? You're about to find out if you view this five-part web mini-series documenting 12-hours in the busiest Emergency Department (ED) in South Jersey. "Behind the Medicine" was filmed on location at Cooper University Hospital on Tuesday, February 15, 2011. Cooper is located in South Jersey, a stone's… Continue

Added by Dan Dunlop on July 20, 2011 at 5:30am — No Comments

The Banal Use of Twitter by Many Hospitals

Last week my friend Chris Boyer wrote an excellent blog post asking people to stop using social media. Chris' point was that the true spirit of social media is communication and connection, so please stop expecting so much from this particular set of tools! Social networks do not represent a marketing silver bullet. I could not agree more.

Today I am… Continue

Added by Dan Dunlop on July 19, 2011 at 5:30am — No Comments

More Hospital & Healthcare Print Ads: For Better or Worse

On my recent travels I picked up a nice variety of hospital print ads and thought I would share them with you. Included in the group are a couple of ads from Pharma companies: Bayer Crop Science and Glaxo Smith Klein. Because they are talking about health I thought they would be relevant. The Glaxo ad is particularly well-done. So enjoy the ads. My usual caveat is that my firm did not create these ads; I'm simply sharing them in this forum because I believe there's value in seeing what other… Continue

Added by Dan Dunlop on July 18, 2011 at 5:30am — No Comments

Hospital Employee Turned Food Network Star: Crazy Susan

Who knew? "Crazy Susan" of the new hit Food Network show Tough Cookies is an executive secretary at Cooper University Hospital by day! Although Cooper University Hospital is one of my firm's clients, I had no idea!… Continue

Added by Dan Dunlop on July 14, 2011 at 5:30am — No Comments

The Emergence of the Health Coach

If you happened to sit next to me yesterday morning on my flight to Boston, you would have seen me thumbing through recent back issues of several healthcare publications: H&HN, Healthcare Marketing Report, Health Leaders and Healthcare Strategy Alert. Admittedly, I have fallen behind in… Continue

Added by Dan Dunlop on July 13, 2011 at 5:30am — No Comments

Five Benefits of Being a Healthcare Marketer

If there was ever a time to be a healthcare marketer, this is it! Transformation is all around us. We are fortunate to be practicing our profession at a time when it is coming of age. There are many facets I enjoy about being a healthcare marketer. Here are five benefits that make my job more interesting:

There is an altruistic aspect to what we do. Most of the people I know who work in healthcare marketing derive some satisfaction from their belief that…

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Added by Dan Dunlop on July 11, 2011 at 5:30am — No Comments

Book Review: The Social Media Management Handbook

Several months ago I wrote a post about a new social media text that was written by three individuals with what appeared to be very little experience with social media. For me the question was whether or not anyone should offer expert advice about social media without first being immersed in the medium. (The subtitle of the… Continue

Added by Dan Dunlop on July 6, 2011 at 5:00am — No Comments