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Dan Dunlop's Blog – August 2007 Archive (2)
Beware Creative Testing
I'll start off by admitting that our healthcare marketing team at Jennings tests
creative concepts on a fairly regular basis; so we are not opposed to
creative testing. But we believe that one should proceed with caution
when venturing into this territory. I'll give you a real world example
to demonstrate just how difficult it is to come to know the mind of the
consumer.
With this entry is a graphic of two charts… Continue
creative concepts on a fairly regular basis; so we are not opposed to
creative testing. But we believe that one should proceed with caution
when venturing into this territory. I'll give you a real world example
to demonstrate just how difficult it is to come to know the mind of the
consumer.
With this entry is a graphic of two charts… Continue
Added by Dan Dunlop on August 25, 2007 at 4:30pm — 1 Comment
Merchandising Your Marketing Effort
As healthcare marketing professionals, it is important that we
continually demonstrate our value to the organization. In a world where
much of what we do is not understood, showing impact to the bottom line
is the ultimate justification for our existence.
Beyond ROI, it is a good idea to continually communicate with stakeholders within our
organizations about what actions we're taking to market the
institution. Whether we're talking about PR, advertising, or… Continue
continually demonstrate our value to the organization. In a world where
much of what we do is not understood, showing impact to the bottom line
is the ultimate justification for our existence.
Beyond ROI, it is a good idea to continually communicate with stakeholders within our
organizations about what actions we're taking to market the
institution. Whether we're talking about PR, advertising, or… Continue
Added by Dan Dunlop on August 15, 2007 at 4:30pm — No Comments
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