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Dan Dunlop's Blog – August 2007 Archive (2)

Beware Creative Testing

I'll start off by admitting that our healthcare marketing team at Jennings tests

creative concepts on a fairly regular basis; so we are not opposed to

creative testing. But we believe that one should proceed with caution

when venturing into this territory. I'll give you a real world example

to demonstrate just how difficult it is to come to know the mind of the

consumer.



With this entry is a graphic of two charts… Continue

Added by Dan Dunlop on August 25, 2007 at 4:30pm — 1 Comment

Merchandising Your Marketing Effort

As healthcare marketing professionals, it is important that we

continually demonstrate our value to the organization. In a world where

much of what we do is not understood, showing impact to the bottom line

is the ultimate justification for our existence.



Beyond ROI, it is a good idea to continually communicate with stakeholders within our

organizations about what actions we're taking to market the

institution. Whether we're talking about PR, advertising, or… Continue

Added by Dan Dunlop on August 15, 2007 at 4:30pm — No Comments

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