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Article: Planet Cancer, Where Cancer is the Norm
In Sunday's New York Times, passed on to me by my co-worker Bob Kochuk (he's highly literate), there's an interesting article titled: "A World Where Cancer Is the Norm." This great article, written by Gina Kolata, is an extensive and intimate profile of M.D. Anderson Cancer Center, the largest of its kind in the world - seeing 90,000 patients each year. It is a massive article with tons of detail. I highly recommend that you check it out online by going to http://tinyurl.com/ykw9qrh.
Here's an excerpt from a section of the article titled "Planet Cancer":
"For the nearly 90,000 patients who will go to the center in Houston this year, that mission cannot be fulfilled soon enough. They and their families arrive at the world’s largest freestanding cancer hospital from around the world, often leaving behind jobs and stashing children with relatives for months. Some rent apartments or stay in mobile home parks near the hospital.
They enter through a soaring lobby, with cheery aquariums and exuberant volunteer greeters eager to help in any way. They come looking for hope.
But there is no mistaking what this place is: the front line of the frustrating war on a still largely incurable disease." (Source: New York Times, Sunday, October 25, 2009)
The article goes on to tell a number of patient stories. That is where it is at its best. It is an amazing piece by Gina Kolata. A ton of work went into researching and writing this article. Find it online at http://tinyurl.com/ykw9qrh.
Post by Dan Dunlop, The Healthcare Marketing Community & Blog
Here's an excerpt from a section of the article titled "Planet Cancer":
"For the nearly 90,000 patients who will go to the center in Houston this year, that mission cannot be fulfilled soon enough. They and their families arrive at the world’s largest freestanding cancer hospital from around the world, often leaving behind jobs and stashing children with relatives for months. Some rent apartments or stay in mobile home parks near the hospital.
They enter through a soaring lobby, with cheery aquariums and exuberant volunteer greeters eager to help in any way. They come looking for hope.
But there is no mistaking what this place is: the front line of the frustrating war on a still largely incurable disease." (Source: New York Times, Sunday, October 25, 2009)
The article goes on to tell a number of patient stories. That is where it is at its best. It is an amazing piece by Gina Kolata. A ton of work went into researching and writing this article. Find it online at http://tinyurl.com/ykw9qrh.
Post by Dan Dunlop, The Healthcare Marketing Community & Blog
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