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Beans and Noses...and Healthcare Marketing

"You can't keep people from sticking beans up their nose," says engineering consultant Jared Spool in a post about trying to get people to listen to wise advice.

Have you ever read "True Stories from the ER"? Those of us in healthcare will find it interesting because it is a survey of about 15,000 ER personnel telling their most unforgettable stories. People stick beans in their nose and a lot worse. But Jared Spool's point is that they do it both literally and metaphorically.

If you are in healthcare marketing, you are in effect a consultant. You are trying to direct the branding, volume-building and reputation efforts in your organization by convincing the C-suite and doctors that they should take consistent and responsible action. But, people will always choose to do irrational and illogical things - like sticking beans up their nose.

Spool's advice is that you can't stop them, so wait until they see the result and then ask, "How is that working out for you?"

This is similar and kind of a bookend to my Jackass Whisperer post.

The point is that some people inevitably say, "we have beans, we have noses, they must unite." You must ignore those people until they are ready to listen to wise advice.

What wise advice might your key decision makers be ignoring? I challenge you to ask them, "So, how is that working out for you?"

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