The Industry's Healthcare Marketing Idea Exchange
Last week I traveled down to West Columbia, South Carolina, to take part in a blogger luncheon sponsored by my client, Lexington Medical Center. For a couple of years now we've helped Lexington Medical Center to develop and then manage their Every Woman Blog. One thing I've learned over the years managing blogs is that it is common for bloggers to burn out - to run out of steam. That necessitates the recruitment of new bloggers to join the fold every so often.
At the end of 2013, Lexington Medical Center held a contest to recruit new bloggers who would then join our existing group of women writing for the Every Woman Blog. This blogger luncheon was to welcome the new bloggers, provide orientation and communicate expectations. But the real reason for the event is to begin the community-building process.
You see, when a new blog is launched, or someone starts blogging for the first time, it can be a very lonely business. You start with no readers. Zilch. Zero. Nil. Nada. One of the benefits of launching a blog with a number of contributors is that they can all support one another while the blog builds a following. During their orientation, we suggest to the bloggers that they make a concerted effort to comment on each others posts, to share links to those posts on their personal Facebook pages, and to Tweet out links on Twitter. In this way, each of the bloggers gets positive feedback and kudos from day one, making the process less lonely.
By bringing the bloggers together for the luncheon, they immediately have the opportunity to start building community and identify shared interests. Without fail, the bloggers ask that we share all the email addresses with the group so they can directly contact each other. This process of community-building is a fascinating thing to watch. I love being a part of it.
Here are a few other tips we share with the new bloggers: