Duke's Nicholas School - Forging a Sustainable Future

Yesterday I had the pleasure of spending some time in a recording studio with Dr. Bill Chameides, Dean of the Nicholas School of the Environment at Duke University. I'm fortunate to have some video clips from my conversation with Bill and will share them with you here. Bill has spent more than 30 years in academia as a professor, researcher, teacher, and mentor with a 3-year stint as the chief scientist of the Environmental Defense Fund. According to his bio on the Nicholas School Website, "Bill’s research focuses on the atmospheric sciences, elucidating the causes of and remedies for global, regional, and urban environmental change and identifying pathways towards a more sustainable future." In short, he is a rock star in the world of sustainability. And there's nothing "academic" about his quest for a sustainable future. He is after real solutions.

Picture 29Not only is the Nicholas School leading the way in creating a sustainable future, but they have embraced social media and are using blogs, Facebook and YouTube to spread the word. Bill maintains his own blog called The Green Grok. You can visit it online at http://www.nicholas.duke.edu/thegreengrok/. There you'll find both video and text posts from the Green Grok himself. "In The Green Grok, Dr. Bill Chameides elucidates causes of and potential remedies for environmental change and identifies pathways towards a more sustainable future." Bill recognizes that we are currently on an unsustainable path that threatens our way of life. He is on a quest for a more sustainable course - and for solutions that lead to a sustainable future. If this interests you, the Green Grok is also on Facebook at http://www.facebook.com/pages/thegreengrokcom/18954548244?ref=ts. Meanwhile, the Nicholas School's Facebook page can be found at http://tinyurl.com/ygohagw. Check it out.

Here's Bill talking about why he's excited to be at the Nicholas School and how it differs from other academic programs:

They are doing remarkable things at the Nicholas School of the Environment. I encourage you to follow them online and learn more about how you can become part of their drive toward a sustainable future.

Post by Dan Dunlop, Brand Expeditions